Professional branding on social media
11
Self Branding on Social Media Class Notes for x551 Career Management Photo by Steven Depolo
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19-Oct-2014 -
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Transcript of Professional branding on social media
Self Branding on Social MediaClass Notes for x551 Career Management
Photo by Steven Depolo
Why brand yourself?
• Helps you to achieve your goals• Shows your expertise• Displays what makes you
unique
Photo by: TMAB2003
Create a place to live online
• Personal Website • Personal Profile
Page
Personal Profile Page
This profile page links to all of his social profiles
Direct people to your home online
This Twitter bio links to a profile page
Direct people to your home online
This Twitter bio links to a website and blog
Twitter• Twitter is your business poetry. Use it to
provide helpful, educational or interesting information.
Link to video
Blogging• A blog is your personal newspaper
– Establish yourself as a subject matter expert– Show off your work
This marketing consultant blogs
about dental practice
management. He also uses various social profiles to
establish his brand identity.
• LinkedIn is your online office– Showcase professional accomplishments– Share industry information– Network
Social Job Seekers
Your ability to be super social will create opportunities (click to view)
Social Media Tools to Use
• Hootesuite – schedule tweets to FB, Twitter• Feedly – compile and manage feeds from various
sources on the web • Evernote – store links, pictures, notes, everything• Wordpress – blog publishing platform• Tumblr – blog publishing platform• About.me – personal profile page• Flavors.me – personal profile page
