Pitch Perfect – Top 10 Tips for a 10 Minute Pitch

Donna Griffit (Abraham) – Corporate Storyteller

Definitions

Pitch –verb:

•to throw, fling, hurl, ortoss

•pitch a tale , pitch a yarnto tell a story, usually of

a fantastic nature

Agenda

“Early Stage” Entrepreneurship Redefined

“Top Tips”Structure & Content

“Top Tips”Delivery & Polish

What do I Want to be?

Entrepreneurship – Road Warrior

Clients

Road Warrior

Entrepreneurship – Home Again…

William Arthur Ward

Top Tips – Structure and Content

1) “Chunk” into 4 Sections – Then a 4 Point Agenda

“Sales” (Persuasion) Pitch

The NeedChallenge/Problem

Proposed SolutionOverview of Idea, Benefits,

How it Works, Demo

Business DataCurrent Status, Success Stories

Biz Model, Market Analysis, Market Value, Projections,

Competitive Analysis

Vision For FutureNext Steps, Big Vision, Roadmap

What’s Needed from theAudience

Value Proposition*

Status Update

Overview Current Status Challenges/Needs Next Steps

Technical Changes

The Situation (Need)

General Solution Technical Details Application(Making it Work)

2) The “Villain” – Make Them Feel The Pain

“Sales” (Persuasion) Pitch

The VillainChallenge/Problem

Your HeroProduct Overview

Your Hero’sCombat Strategy

Current Status, Success StoriesBiz Model, Market Analysis, Market Value, Projections,

Competitive Analysis

Your Hero’sNext Moves

Milestones, Products, Funding Requirements, ROI, etc.

Why Your AudienceWill Love Your Hero

*

Heroes and Villains

Bad economy Targeting wrong demographics Time to market Security vulnerabilities Lack of accessibility Declining loyalty

Rising commodity prices Finding the right information/knowledge Waste in the system Boredom Popular rising cultural trend Missing a great opportunity

3) Know Your Audience’s Questions – Write for One

4) Don’t Data Dump! One Big Idea Per Slide

5) One Big Idea That Grandma Could Understand

Albert Einstein

Do Much

More

In Less

Space

Copyright © 2001 Intel Corporation.

IntelDeveloper

ForumFall 2001

Page 32

[ׂMark] is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States or other countries.

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Top Tips – Delivery

6) Presentation = Conversation

7) Voice – Volume, Clarity, Pace, Musicality – Breathe!

8) Gestures – Talk with the Hands – Not the Feet

9) F.E.A.R

10) Walk in the Room at Your Best

Invisu: New Tool for Writing One Pagers

http://invisu.me

Summary - Content

1) “Chunk” into 4 Sections Then a 4 Point Agenda

2) The “Villain” -Make Them Feel The Pain

3) Know Your Audience’s Questions - Write for One

4) Don’t Data Dump! One Big Idea Per Slide

5) One Big Idea That Grandma Could Understand

Summary - Delivery

6) Presentation = Conversation

7) Voice – Volume, Clarity, Pace, Musicality –

Breathe!

8) GesturesTalk with the Hands –

Not the Feet

9) F.E.A.R. = Face Everything and Recover

10) Walk in the Roomat Your Best

I’m Here For You!For further information, please contact:

Donna GriffitDonna@idonna.me

www.idonna.me

FB:Donna Abraham Corporate Storyteller

LI:http://il.linkedin.com/in/donnaabraham

Twitter: @Donna_Grif

Further Resources

• Ted: Amy Cuddy – Your Body Language Shapes who you are -http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html

• Ted: Nancy Duarte – The Secret Structure of Great Talks -http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html

• VentureBeat – Donna Abraham – Why Your Startup Should Ditch the Pitch: http://venturebeat.com/2013/02/19/ditch-the-pitch/