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Pitch Perfect – Top 10 Tips for a 10 Minute Pitch Donna Griffit (Abraham) – Corporate Storyteller
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Transcript of ProductX2014 Donna abrams.pitch
Pitch Perfect – Top 10 Tips for a 10 Minute Pitch
Donna Griffit (Abraham) – Corporate Storyteller
Definitions
Pitch –verb:
•to throw, fling, hurl, ortoss
•pitch a tale , pitch a yarnto tell a story, usually of
a fantastic nature
Agenda
“Early Stage” Entrepreneurship Redefined
“Top Tips”Structure & Content
“Top Tips”Delivery & Polish
What do I Want to be?
Entrepreneurship – Road Warrior
Clients
Road Warrior
Entrepreneurship – Home Again…
William Arthur Ward
Top Tips – Structure and Content
1) “Chunk” into 4 Sections – Then a 4 Point Agenda
“Sales” (Persuasion) Pitch
The NeedChallenge/Problem
Proposed SolutionOverview of Idea, Benefits,
How it Works, Demo
Business DataCurrent Status, Success Stories
Biz Model, Market Analysis, Market Value, Projections,
Competitive Analysis
Vision For FutureNext Steps, Big Vision, Roadmap
What’s Needed from theAudience
Value Proposition*
Status Update
Overview Current Status Challenges/Needs Next Steps
Technical Changes
The Situation (Need)
General Solution Technical Details Application(Making it Work)
2) The “Villain” – Make Them Feel The Pain
“Sales” (Persuasion) Pitch
The VillainChallenge/Problem
Your HeroProduct Overview
Your Hero’sCombat Strategy
Current Status, Success StoriesBiz Model, Market Analysis, Market Value, Projections,
Competitive Analysis
Your Hero’sNext Moves
Milestones, Products, Funding Requirements, ROI, etc.
Why Your AudienceWill Love Your Hero
*
Heroes and Villains
Bad economy Targeting wrong demographics Time to market Security vulnerabilities Lack of accessibility Declining loyalty
Rising commodity prices Finding the right information/knowledge Waste in the system Boredom Popular rising cultural trend Missing a great opportunity
3) Know Your Audience’s Questions – Write for One
4) Don’t Data Dump! One Big Idea Per Slide
5) One Big Idea That Grandma Could Understand
Albert Einstein
Do Much
More
In Less
Space
Copyright © 2001 Intel Corporation.
IntelDeveloper
ForumFall 2001
Page 32
[ׂMark] is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States or other countries.
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Top Tips – Delivery
6) Presentation = Conversation
7) Voice – Volume, Clarity, Pace, Musicality – Breathe!
8) Gestures – Talk with the Hands – Not the Feet
9) F.E.A.R
10) Walk in the Room at Your Best
Invisu: New Tool for Writing One Pagers
http://invisu.me
Summary - Content
1) “Chunk” into 4 Sections Then a 4 Point Agenda
2) The “Villain” -Make Them Feel The Pain
3) Know Your Audience’s Questions - Write for One
4) Don’t Data Dump! One Big Idea Per Slide
5) One Big Idea That Grandma Could Understand
Summary - Delivery
6) Presentation = Conversation
7) Voice – Volume, Clarity, Pace, Musicality –
Breathe!
8) GesturesTalk with the Hands –
Not the Feet
9) F.E.A.R. = Face Everything and Recover
10) Walk in the Roomat Your Best
I’m Here For You!For further information, please contact:
Donna [email protected]
www.idonna.me
FB:Donna Abraham Corporate Storyteller
LI:http://il.linkedin.com/in/donnaabraham
Twitter: @Donna_Grif
Further Resources
• Ted: Amy Cuddy – Your Body Language Shapes who you are -http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html
• Ted: Nancy Duarte – The Secret Structure of Great Talks -http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html
• VentureBeat – Donna Abraham – Why Your Startup Should Ditch the Pitch: http://venturebeat.com/2013/02/19/ditch-the-pitch/
