Post on 08-Jan-2016
description
Products penetration in rural marketing
Products penetration in rural marketingCategoryCategory penetrationBrand with highest penetration(retailer)Brand with highest penetration(consumer)
Toilet soap90%breezeLux
Washing cake 95%NirolNirol
Edible oil100% P mark(bangra)P mark(bangra)
Tea85%Taaza teanelson
Washing powder90%NirmaNirma
Chips35%layslays
cigratte56%Goldflake and capstain,noor biddiGoldflake and capstain, noor biddi
Showing occupation of respondents( out of 10)
Agriculture5
Employee1
Labour1
Business man3
Showing which toilet soap do people use:- ( out of 10)
Lux4
Lifeboy2
Nirma1
breeze3
Any other0