DEVELOPMENT OF MY ARTIST’ LOGO

I want to redesign the font so it looks more appealing like an image rather than simple text. I want it to look different yet I need it so be recognizable as her name for her audience to know that this is her

brand image. To do this, I will be messing around with different effects in Photoshop to achieve my desired final product. The font I have

selected to use is: ‘Microsoft Yi Baiti Regular’.

I changed the spacing of the letters as I thought the original font was too spaced out. I liked to make the ‘E’ separate to make the logo for visually appealing. I also changed the colour to neon pink. This is because of the genre of the artist. The neon reminds me of neon lights

that were found in our music video.

I wanted to add an ‘Outer Glow’ effect to continue

with the idea of neon lights from our music video. This helps create synergy and

will help the audience connect the different products together.

When reviewing the look of my logo. I thought the pink was too strong (as both the

font and glow were neon pink). I then decided to add

a ‘satin’ effect onto the text. This darkened it down

and toned down the extreme neon pink.

To make the logo more like an image. I wanted to get rid of the lines from the letters. This helps

add individuality to my artist’ logo. I erased the lines using the

rubber tool. I had to be very careful not to go over the lines

and erase any more of the letter than I needed to. To ensure this, I zoomed in to help me see what I

am erasing.

After erasing the line from all the letters, I thought the ‘H’ looked a little weird without it. It

just looked like a bunch of random lines put together. So I experimented with placing lines in

different positions to see which one looked better.

FINAL PRODUCT...

This is my finished product. I like the style of it as it is her name, however using software I have been able

to create a logo which looks more appealing and attracts the audience, rather than just simple black

text.