P&G & Mobile MarketingTouching lives, all the time, everywhere

Julia MartinRovira, Digital Marketing ManagerEmail: martinrovira.j@pg.com

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Old Spice

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P&G & Mobile MarketingBack Up Slides

OVER $80 Billion in Sales

Approximately 86 brands in 180 countries

23 Brands are Billion Dollar Brands

We serve 4 billion consumers around the world today

P&G at a glance

Mobile Marketing can

support P&G in its

purpose to serve

more consumers,

in more parts of the world, more completely

Purposed Inspired

Mobile as part of a holistic campaign

Digital

Marketing

Elements

Digital

Marketing

Elements

• Supporting Role

• Lead character

• Hero

Mobile plays a different role

in consumers’ lives