Post on 12-Jan-2016
Primedia: “The New Tradition in Media”
Primedia: “The New Tradition in Media”
Beverly Chell
Vice Chairman -- Primedia
April 27, 2001
Beverly Chell
Vice Chairman -- Primedia
April 27, 2001
What is Primedia?What is Primedia? Largest traditional “targeted” media company Largest producer of magazine pages and ad pages Largest producer of niche video in U.S. #3 magazine company on newsstand With About: Largest creator of content on the Internet #1 news and information site on the Internet #6 Internet company overall More salespeople selling combined traditional/Internet ad
programs: 1,700 Largest niche media company in the world
Largest traditional “targeted” media company Largest producer of magazine pages and ad pages Largest producer of niche video in U.S. #3 magazine company on newsstand With About: Largest creator of content on the Internet #1 news and information site on the Internet #6 Internet company overall More salespeople selling combined traditional/Internet ad
programs: 1,700 Largest niche media company in the world
What is Primedia?What is Primedia?Niche: Targeted, highly specific market
segments. Provides information in hundreds of niches
such as fishing, crafts, canoeing and quilting to hog farming, cable television finance– Consumer: “My personal obsession is satisfied
by reading that.”
– B2B: “I’m afraid to go to lunch without reading it.”
Niche: Targeted, highly specific market segments.
Provides information in hundreds of niches such as fishing, crafts, canoeing and quilting to hog farming, cable television finance– Consumer: “My personal obsession is satisfied
by reading that.”
– B2B: “I’m afraid to go to lunch without reading it.”
Brand Dominance Touches 200 Million Users Brand Dominance Touches 200 Million Users
#1 or #2Brands82%
Other Positions 18%Other Positions 18%
More than 1,400 Niche Products with About More than 1,400 Niche Products with About More than 1,400 Niche Products with About More than 1,400 Niche Products with About
PRODUCT Class 2000 Sales
231 Magazines $1,148 MM
143 Information Products $290 MM
18 Video Networks and TV Packages $175 MM
120 Trade Shows $41 MM
1000 Web Sites (with About) $140 MM
PRODUCT Class 2000 Sales
231 Magazines $1,148 MM
143 Information Products $290 MM
18 Video Networks and TV Packages $175 MM
120 Trade Shows $41 MM
1000 Web Sites (with About) $140 MM
Primedia is King of Niche ContentPrimedia is King of Niche Content
No Matter What the PlatformNo Matter What the PlatformNo Matter What the PlatformNo Matter What the Platform
2000 Sales of $1.6 billion
We Reach More Teens than Anyone ElseWe Reach More Teens than Anyone Else
Life Events = Big SpendingLife Events = Big Spending