Research CampaignStrategy

PublicRelations

Advertising

Event

Results

NovemberCampaign

Finance

Client Objectives

Tell the Chevrolet story on campus

Develop promotion(s) that naturally integrate the Chevrolet brand messaging and/or vehicles into campus life

brand knowledge looks

Interior

Brand awareness

UnreliableAmerican

Favored features affordable

expensive upkeep

cruze

Excellent Good Fair Poor Very Poor

Chevrolet 50 189 158 52 21

Ford 45 141 180 84 20

Honda 224 175 61 9 1

Nissan 143 202 109 14 2

Toyota 183 156 83 38 10

Product User:Associating a product/ service with a specified group or type of user.

1.Broadcast Media

2.Direct Marketing

3.Guerilla Marketing

4.Word of Mouth

5. Public Relations

6. Event Marketing

7. Sales Promotion

8. Internet & Interactive

Contributor Item Value Primedia ContactQuizno's Gift Cards $50.00 Iwona Milan

Flat Top Grill Gift Cards $40.00 Tabetha CzarnikNew Image Construction Cash $50.00 Iwona Milan

The Drum & Monkey Gift Cards $25.00 Tabetha CzarnikJaks Tap Gift Cards $40.00 David Shum

Navratan Gems Cash $1,000.00 Sagar ShahLettuce Entertain You Cash $200.00 Laura SwetinLettuce Entertain You Gift Cards $200.00 Laura Swetin

Target Gift Cards $50.00 Laura SwetinSean Patrick's Salon & Spa Gift Cards/Beauty Products $125.00 Iwona Milan

Monster Drinks $240.00 Iwona MilanTaylor Made Pizza Food $937.00 Marcia Brittmon

Subway Food $55.00 Marcia BrittmonTCF Gift Card $50.00 Marcia Brittmon

All Primedia Members Cash $630.00 All Primedia MembersThe Bar 10 Doors Gift Card $50.00 Daisy AguireLalo's on Maxwell Gift Card $50.00 Alli Dyschkant

Morgan's Gift Card $50.00 Daisy AguireHyatt Regency Chicago Gift Card $518.00 Robert Walsh

Light Me Up Signs Cash $405.00 Robert WalshWishbone Gift Card $60.00 Tabetha Czarnik

Total Cash Contributions $2,285.00 Other Contributions $2,540.00 TOTAL $4,825.00

4%26%

60%

10%

Prospective Budget Alloca-tion

ResearchPublic RelationCampaign StrategyAdvertising

9%21%

34%12%

18% 7%

Ending Value Distribution

Research

Public Relation

Campaign Strategy

Advertising

Other Contributions (Giveaways)

Reports and Presen-tations

How objectivesWere met

How could theyhave been better met

Excellent Good Fair Poor Very Poor

Chevrolet 50 189 158 52 21

Ford 45 141 180 84 20

Honda 224 175 61 9 1

Nissan 143 202 109 14 2

Toyota 183 156 83 38 10

Excellent Good Fair Poor Very Poor

Chevrolet 108 172 106 29 7

Ford 45 146 157 57 17

Honda 201 162 55 3 1

Nissan 144 197 70 9 2

Toyota 173 157 60 26 6

Excellent Good Fair Poor Very Poor

Chevrolet 170 206 80 8 4

Ford 112 222 98 19 17

Honda 216 194 52 6 0

Nissan 178 206 71 10 3

Toyota 193 197 58 16 4

Would you tell a friend about the vehicle(s) you experienced?Yes 75.90%No 8.50%Maybe 15.60%

Recommendations

•Supporting education•Marketing to everybody•Marketing to students to get jobs

Thanks!