P R O J E C T S T U D Y

Rhapsody — Mobile/Desktop AppCreative Direction, Brand Build, Identification Design

App Design

P A U L B . R I L E Y C R E A T I V E

P A U L B . R I L E Y C R E A T I V E

Client:

Work:

Description:

Everyone has a music signature and with

Rhapsody’s Member Match find music through

people who love music like you. You’ll be

matched with other members who listen to the

same music and Member Match will find songs,

albums and playlists you may have never heard.

MemberMatch

ABrand Identification design

BColor Palette

CApp Screens

R: 44G: 166B: 222

R: 99G: 6B: 87

R: 45G: 45B: 45

R: 45G: 45B: 45

95%

DIconography

GObjective and Results

Help customers find more music they love

Help customers connect with other customers who like similar music

Entice new customers with new discovery feature

Increase usage of Apps social feature

From the start screen, users can play a playlist from their social network’s best songs or find listeners like them

1

Other users albums, playlists and songs are displayed for the user to choose from

2

User is matched up on a percentage with other members

3

FWalk Through

Members with similar listening behavior are matched.

EMatching Listeners Taste

member as a playlist

Result Users playcount increased after using feature

Result Users play count increased after using feature

Result Churn lowered after feature was released

Result Social tra�c increased 200%