priley_membermatch_d
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PROJECT STUDY Rhapsody — Mobile/Desktop App Creative Direction, Brand Build, Identification Design App Design PAUL B. RILEY CREATIVE PAUL B. RILEY CREATIVE Client: Work: Description: Everyone has a music signature and with Rhapsody’s Member Match find music through people who love music like you. You’ll be matched with other members who listen to the same music and Member Match will find songs, albums and playlists you may have never heard. Member Match A Brand Identification design B Color Palette C App Screens R: 44 G: 166 B: 222 R: 99 G: 6 B: 87 R: 45 G: 45 B: 45 R: 45 G: 45 B: 45 95% D Iconography G Objective and Results Help customers find more music they love Help customers connect with other customers who like similar music Entice new customers with new discovery feature Increase usage of Apps social feature From the start screen, users can play a playlist from their social network’s best songs or find listeners like them 1 Other users albums, playlists and songs are displayed for the user to choose from 2 User is matched up on a percentage with other members 3 F Walk Through Members with similar listening behavior are matched. E Matching Listeners Taste member as a playlist Result Users playcount increased after using feature Result Users play count increased after using feature Result Churn lowered after feature was released Result Social traffic increased 200%
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Transcript of priley_membermatch_d
P R O J E C T S T U D Y
Rhapsody — Mobile/Desktop AppCreative Direction, Brand Build, Identification Design
App Design
P A U L B . R I L E Y C R E A T I V E
P A U L B . R I L E Y C R E A T I V E
Client:
Work:
Description:
Everyone has a music signature and with
Rhapsody’s Member Match find music through
people who love music like you. You’ll be
matched with other members who listen to the
same music and Member Match will find songs,
albums and playlists you may have never heard.
MemberMatch
ABrand Identification design
BColor Palette
CApp Screens
R: 44G: 166B: 222
R: 99G: 6B: 87
R: 45G: 45B: 45
R: 45G: 45B: 45
95%
DIconography
GObjective and Results
Help customers find more music they love
Help customers connect with other customers who like similar music
Entice new customers with new discovery feature
Increase usage of Apps social feature
From the start screen, users can play a playlist from their social network’s best songs or find listeners like them
1
Other users albums, playlists and songs are displayed for the user to choose from
2
User is matched up on a percentage with other members
3
FWalk Through
Members with similar listening behavior are matched.
EMatching Listeners Taste
member as a playlist
Result Users playcount increased after using feature
Result Users play count increased after using feature
Result Churn lowered after feature was released
Result Social tra�c increased 200%
