Post on 19-Jul-2020
MARKETING 2020/21
AGENDA
1 . # 4 F S U P P O R T S & 4 F S U P P O R T S F O U N D AT I O N
2 . I A M 4 F
3 . C A L E N D A R 2 0 2 0
4 . B A C K T O S C H O O L
5 . A U T U M N C O L L E C T I O N 4 F B Y A N N
6 . A U T U M N C O L L E C T I O N 4 F B Y W I L F R E D O
7 . C A L E N D A R 2 0 2 1
8 . T O K Y O O LY M P I C G A M E S
9 . Y E A R - R O U N D P R O D U C T C O M M U N I C AT I O N
1 0 . 4 F A M B A S S A D O R S
1 1 . S P O R T S A S S O C I AT I O N S
#4FSUPPORTS & 4F SUPPORTS FOUNDATION
FROM 14TH MARCH TO 3RD MAY 2020, 20% OF TURNOVER FROM OUR ONLINE STORE WWW.4F.COM.PL WAS SUBMITTED TO SUPPORT THE FIGHT
AGAINST COVID-19.
WHY? BECAUSE HEALTH IS THE MOST IMPORTANT THING!
WE WILL DELIVER EQUIPMENT WHICH
WAS VALUE OVER
3 500 000 PLN - INCLUDING OVER 1
MILLION MEDICAL MASKS
SIMULTANEOUS ACTION IN
LITHUANIA AND SLOVAKIA
4F HELPS FOUNDATION AS A NEXT
STEP ON OUR CHARITY WAY
TOTAL RANGE OF ACTION IN POLAND
AT A LEVEL OF
15 000 000 RECIPIENTS
OVER 70 SUPPORTED HOSPITALS AND MEDICAL FACILITIES
P A U L I N A F I A L K O V A I V A N A & M A R I A N G A B O R I K L I T H U A N I A N O LY M P I C C O M M I T T E E
4 F S U P P O R T S E N D O R S E M E N T B Y A T H L E T E S I N S L O V A K I A A N D L I T H U A N I A
THE IDEA OF FOUNDATION APPEARD DURING THE COVID-19 PANDEMIA AND THE DIFFICULTIES THAT THE MEDICAL SERVICE WAS FACING EVERY DAY.
4F ALWAYS TAKES A CHALLENGE, NO MATTER HOW DEMANDING. SO IT WAS NOW.
THE FOUNDATION'S MAIN TASKS:
• DELIVERY OF CLOTHES AND EQUIPMENT FOR CHILDREN• SUPPORT IN ORGANIZATION OF SPORTS CLASSES FOR CHILDREN
• PARTICIPATION IN THE CREATION OF FIELDS AND GYMS• HELP IN RECOVERY AFTER INJURIES CHILDREN, ADOLESCENTS AND PEOPLE WITH DISABILITIES
BOARD OF ATHLETES:
KAMIL STOCH, ANNA LEWANDOWSKA, MARIUSZ CZERKAWSKI, ADAM KRZESIŃSKI
#IAM4F
S t a r t a n d f i n i s h . W i n s a n d l o s e r s . C o n s i s t e n c y i s n o t o n l y i m p o r t a n t i n s p o r t - i t c a n c h a n g e y o u r w h o l e l i f e .
I t d o e s n ' t a l w a y s w o r k o u t . I t c a n b e h a r d b u t a l s o g r e a t . W e n e v e r g i v e u p . W e a l w a y s f i g h t . J u s t l i k e t h e p e o p l e w h o i n s p i r e u s . J u s t l i k e y o u .
W e p l a y i n o n e t e a m . 4 F s u p p o r t s a l l a t h l e t e s : f r o m t h o s e o n t h e f i r s t r u n t o t h e w o r l d c h a m p i o n s .
T h a n k y o u f o r b e i n g h e r e .
W e a r e a l s o f o r y o u .
T O G E T H E R W E A R E 4 F.
C A M P A I G N R A N G E I N
S O C I A L M E D I A :
1 2 1 0 3 4 3 P O S T
D I S P L A Y S
A L M O S T 1 6 8 0 0 0 0 0
S P O T V I E W S O N
Y O U T U B E
P U B L I C A T I O N S O N A T H L E T E S ,
I N F L U E N C E R S A N D S P O R T
A S S O S I A T I O N S P R O F I L E S
W I T H A T O T A L R A N G E O F
1 2 6 0 6 4 1 P E O P L E
DIGITAL PROMOTION
PR COMMUNICATION
INFLUENCERS AND AMBASSADORS
STORES AND PRODUCTS
CONSUMER ACTIVATIONS
A U T U M N C A M PA I G N # I A M 4 F
E S T I M A T E D R A N G E :
1 5 0 0 0 0 0 0 0
R E C I P I E N T S
CALENDAR 2020
SEASON SPRING WINTERAUTUMNSUMMER
MONTH
BRANDVOICE
CATEGORY FOCUS
KEY MOMENTS
ACTIVATIONS
PERMANENT ACTIONS
JAN FEB MAR MAY JUNAPR AUG SEPJUL NOV DECOCT
4F SUPPORTS I AM 4FWE ARE UNITED
I AM 4FWE MAKE A TEAM
SALE TRAINING
RUNNING/SPORTSTYLE/
TREKKING/CYCLING
SALEWINTER
COLLECTION
SPORTSTYLE
JUNIOR TRAINING
4HILLSWINGS
FOR LIFECHILDRENS
DAYCAMP BY ANN
BACK TO SCHOOL
BLACK WEEK
CHRISTMAS
#4FSUPPORTS
4F BY WILFREDO
4F BY WILFREDO
4F BY ANN
INTAKE 1
4F BY ANN
INTAKE 2
2 0 2 0
WINDOW DISPLAY SALE SPRING/A. LEWANDOWSKA/WILFREDO SUMMER SALEI AM 4F/
SPORSTYLE/TRAINING/JUNIORWINTER
BACK TO SCHOOL
JAN APR MAY JUN JUL AUG SEPFEB MAR NOV DECOCT
INCREASING TRAFFIC IN STORES
CAMPAIGN COMBINED WITH CHARITY ACTION BY 4F SUPPORTS FOUNDATION – HELP
FOR CHILDREN OF MEDICAL SERVICIES’ HEROES
- ALL POLAND AND 20 LOCAL CHARITY ORGANIZATIONS
- 1000 CHILDREN THAT WILL GET SETS OF 4F CLOTHES
- - PROMOTING ACTION BY STORES, SOCIAL MEDIA, INFLUENCERS, PR PUBLICATIONS,
LOCAL CHARITY ORGANIZATIONS
AUTUMN COLLECTION4F BY ANN
BUILDING LOVE BRAND AND UPGRADING BRAND
INCREASING TRAFFIC IN STORES
T R A I N I N G A N D S P O R T S T Y L E
C O L L E C T I O N D E S I G N E D
B Y A N N A L E W A N D O W S K A ,
I N C O O P E R AT I O N W I T H 4 F
JAN APR MAY JUN JUL AUG SEP OCTFEB MAR NOV DEC
CLICK HERE TO SEE THE VIDEO
AUTUMN COLLECTION4F BY WILFREDO
BUILDING LOVE BRAND AND UPGRADING BRAND
INCREASING TRAFFIC IN STORES
S P O R T S T Y L E C O L L E C T I O N
S I G N E D B Y W I L F R E D O
JAN APR MAY JUN JUL AUG SEP OCTFEB MAR NOV DEC
CALENDAR 2021
SEASON SPRING WINTERAUTUMNSUMMER
MONTH JAN FEB MAR MAY JUNAPR AUG SEPJUL NOV DECOCT
BRAND VOICE
CATEGORY FOCUS
KEY MOMENTS
ACTIVATIONS
PERMANENT ACTIONS
SALE
RUNNING/SPORTSTYLE/
TREKKING/TRAINING
SALEWINTER
COLLECTION
DIFFERENT CATEGORIES
JUNIOR WOMEN
#4FSUPPORTS
4F BY WILFREDO
4F BY ANN
TRAINING
4F BY ANN
SPORTSTYLE
I AM 4FWE MAKE A TEAM
I AM 4FWE MAKE A TEAM
CAMP BY ANN
100 DAYS TILL OLYMPICS
CHILDRENS DAY
EURO OLYMPIC GAMES
CAMP BY ANN
BACK TO SCHOOL
CHRISTMASBLACK WEEK
OLYMPIC RELAY
2 0 2 1
4HILLS CORTINA
TOKYO OLYMPIC GAMES
TV
DIGITAL PROMOTION
OUTDOOR PROMOTION
PR COMMUNICATION
INFLUENCERS AND AMBASSADORS
STORES AND PRODUCTS
COSUMERS ACTIVATIONS
ESTIMATED CAMPAIGN RANGE:
20 million men and women in many 18-44!
48,000,000 views of online campaigns!
Reaching 90% of the target group in Poland with an online campaign! (women and men 20-40)
POLAND LITHUANIA LATVIA
GREECE
SLOVAKIA
SERBIA CROATIAMACEDONIA
P R O U D PA R T N E R O F 8 O LY M P I C C O M M I T T E E S
YEAR-ROUND PRODUCT COMMUNICATION
RUNNING
FITNESS
TRAINING
FOOTBALL
YOGA
CYCLIN
TREKKING
SKIING
SNOWBOARD
TENNIS
SWIMWEAR
OUTDOOR
SPORTSTYLE RUNNING TRAINING
TREKKING YOGA SWIMWEAR
AMBASSADORS
A N N A L E W A N D O W S K A
T R A I N I N G
Sportswoman, multiple medalist of the World, European and Polish karate championships in the World Fudokan Federation (WFF).
Personal trainer for millions of Polish women.
POLAND
W I L F R E D O L E O N
V O L L E Y B A L L
One of the best volleyballers in the world, former player of the Cuba national team, currently the Polish representative.
POLAND
M A R T Y N A K O T W I Ł A
A T H L E T I C S
Member of the Polish National Track and Field Team, bronze medallist at the IAAF World U20
Championships.
POLAND
Ł U K A S Z K U B O T
T E N N I S
Professional tennis player, the only Polish two-time Grand Slam champion.
POLAND
A D R I A N N A S U Ł E K
A T H L E T I C S
Polish representative in athletics specializing in all-around. Bronze medalist of the Junior World
Championships.
POLAND
K A M I L A Ż U K
B I A T H L O N
Member of the Polish National Biathlon Team, bronze medalist at the Junior European
Championships.
POLAND
P A U L I N A F I A L K O V A
B I A T H L O N
Representative of Slovakia in biathlon.Double European vice-champion.
SLOVAKIA
SPORT COOPERATIONS
POLISH ATHLETIC
ASSOCIATION
POLISH HANDBALL
ASSOCIATION
SLOVAK BIATHLON
ASSOCIATION
POLISH FAST SKATING
ASSOCIATION
POLISH VOLLEYBALL
LEAGUE
POLISH BIATHLON
ASSOCIATION
LITHUANIAN ATHLETIC
ASSOCIATION
POLISH SKI
ASSOCIATION
CZECH SKI ASSOCIATION
THANK YOU FOR YOUR ATTENTION