Prezentacja programu PowerPoint · - all poland and 20 local charity organizations - 1000 children...
Transcript of Prezentacja programu PowerPoint · - all poland and 20 local charity organizations - 1000 children...
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MARKETING 2020/21
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AGENDA
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1 . # 4 F S U P P O R T S & 4 F S U P P O R T S F O U N D AT I O N
2 . I A M 4 F
3 . C A L E N D A R 2 0 2 0
4 . B A C K T O S C H O O L
5 . A U T U M N C O L L E C T I O N 4 F B Y A N N
6 . A U T U M N C O L L E C T I O N 4 F B Y W I L F R E D O
7 . C A L E N D A R 2 0 2 1
8 . T O K Y O O LY M P I C G A M E S
9 . Y E A R - R O U N D P R O D U C T C O M M U N I C AT I O N
1 0 . 4 F A M B A S S A D O R S
1 1 . S P O R T S A S S O C I AT I O N S
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#4FSUPPORTS & 4F SUPPORTS FOUNDATION
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FROM 14TH MARCH TO 3RD MAY 2020, 20% OF TURNOVER FROM OUR ONLINE STORE WWW.4F.COM.PL WAS SUBMITTED TO SUPPORT THE FIGHT
AGAINST COVID-19.
WHY? BECAUSE HEALTH IS THE MOST IMPORTANT THING!
WE WILL DELIVER EQUIPMENT WHICH
WAS VALUE OVER
3 500 000 PLN - INCLUDING OVER 1
MILLION MEDICAL MASKS
SIMULTANEOUS ACTION IN
LITHUANIA AND SLOVAKIA
4F HELPS FOUNDATION AS A NEXT
STEP ON OUR CHARITY WAY
TOTAL RANGE OF ACTION IN POLAND
AT A LEVEL OF
15 000 000 RECIPIENTS
OVER 70 SUPPORTED HOSPITALS AND MEDICAL FACILITIES
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P A U L I N A F I A L K O V A I V A N A & M A R I A N G A B O R I K L I T H U A N I A N O LY M P I C C O M M I T T E E
4 F S U P P O R T S E N D O R S E M E N T B Y A T H L E T E S I N S L O V A K I A A N D L I T H U A N I A
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THE IDEA OF FOUNDATION APPEARD DURING THE COVID-19 PANDEMIA AND THE DIFFICULTIES THAT THE MEDICAL SERVICE WAS FACING EVERY DAY.
4F ALWAYS TAKES A CHALLENGE, NO MATTER HOW DEMANDING. SO IT WAS NOW.
THE FOUNDATION'S MAIN TASKS:
• DELIVERY OF CLOTHES AND EQUIPMENT FOR CHILDREN• SUPPORT IN ORGANIZATION OF SPORTS CLASSES FOR CHILDREN
• PARTICIPATION IN THE CREATION OF FIELDS AND GYMS• HELP IN RECOVERY AFTER INJURIES CHILDREN, ADOLESCENTS AND PEOPLE WITH DISABILITIES
BOARD OF ATHLETES:
KAMIL STOCH, ANNA LEWANDOWSKA, MARIUSZ CZERKAWSKI, ADAM KRZESIŃSKI
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#IAM4F
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S t a r t a n d f i n i s h . W i n s a n d l o s e r s . C o n s i s t e n c y i s n o t o n l y i m p o r t a n t i n s p o r t - i t c a n c h a n g e y o u r w h o l e l i f e .
I t d o e s n ' t a l w a y s w o r k o u t . I t c a n b e h a r d b u t a l s o g r e a t . W e n e v e r g i v e u p . W e a l w a y s f i g h t . J u s t l i k e t h e p e o p l e w h o i n s p i r e u s . J u s t l i k e y o u .
W e p l a y i n o n e t e a m . 4 F s u p p o r t s a l l a t h l e t e s : f r o m t h o s e o n t h e f i r s t r u n t o t h e w o r l d c h a m p i o n s .
T h a n k y o u f o r b e i n g h e r e .
W e a r e a l s o f o r y o u .
T O G E T H E R W E A R E 4 F.
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C A M P A I G N R A N G E I N
S O C I A L M E D I A :
1 2 1 0 3 4 3 P O S T
D I S P L A Y S
A L M O S T 1 6 8 0 0 0 0 0
S P O T V I E W S O N
Y O U T U B E
P U B L I C A T I O N S O N A T H L E T E S ,
I N F L U E N C E R S A N D S P O R T
A S S O S I A T I O N S P R O F I L E S
W I T H A T O T A L R A N G E O F
1 2 6 0 6 4 1 P E O P L E
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DIGITAL PROMOTION
PR COMMUNICATION
INFLUENCERS AND AMBASSADORS
STORES AND PRODUCTS
CONSUMER ACTIVATIONS
A U T U M N C A M PA I G N # I A M 4 F
E S T I M A T E D R A N G E :
1 5 0 0 0 0 0 0 0
R E C I P I E N T S
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CALENDAR 2020
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SEASON SPRING WINTERAUTUMNSUMMER
MONTH
BRANDVOICE
CATEGORY FOCUS
KEY MOMENTS
ACTIVATIONS
PERMANENT ACTIONS
JAN FEB MAR MAY JUNAPR AUG SEPJUL NOV DECOCT
4F SUPPORTS I AM 4FWE ARE UNITED
I AM 4FWE MAKE A TEAM
SALE TRAINING
RUNNING/SPORTSTYLE/
TREKKING/CYCLING
SALEWINTER
COLLECTION
SPORTSTYLE
JUNIOR TRAINING
4HILLSWINGS
FOR LIFECHILDRENS
DAYCAMP BY ANN
BACK TO SCHOOL
BLACK WEEK
CHRISTMAS
#4FSUPPORTS
4F BY WILFREDO
4F BY WILFREDO
4F BY ANN
INTAKE 1
4F BY ANN
INTAKE 2
2 0 2 0
WINDOW DISPLAY SALE SPRING/A. LEWANDOWSKA/WILFREDO SUMMER SALEI AM 4F/
SPORSTYLE/TRAINING/JUNIORWINTER
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BACK TO SCHOOL
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JAN APR MAY JUN JUL AUG SEPFEB MAR NOV DECOCT
INCREASING TRAFFIC IN STORES
CAMPAIGN COMBINED WITH CHARITY ACTION BY 4F SUPPORTS FOUNDATION – HELP
FOR CHILDREN OF MEDICAL SERVICIES’ HEROES
- ALL POLAND AND 20 LOCAL CHARITY ORGANIZATIONS
- 1000 CHILDREN THAT WILL GET SETS OF 4F CLOTHES
- - PROMOTING ACTION BY STORES, SOCIAL MEDIA, INFLUENCERS, PR PUBLICATIONS,
LOCAL CHARITY ORGANIZATIONS
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AUTUMN COLLECTION4F BY ANN
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BUILDING LOVE BRAND AND UPGRADING BRAND
INCREASING TRAFFIC IN STORES
T R A I N I N G A N D S P O R T S T Y L E
C O L L E C T I O N D E S I G N E D
B Y A N N A L E W A N D O W S K A ,
I N C O O P E R AT I O N W I T H 4 F
JAN APR MAY JUN JUL AUG SEP OCTFEB MAR NOV DEC
CLICK HERE TO SEE THE VIDEO
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AUTUMN COLLECTION4F BY WILFREDO
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BUILDING LOVE BRAND AND UPGRADING BRAND
INCREASING TRAFFIC IN STORES
S P O R T S T Y L E C O L L E C T I O N
S I G N E D B Y W I L F R E D O
JAN APR MAY JUN JUL AUG SEP OCTFEB MAR NOV DEC
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CALENDAR 2021
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SEASON SPRING WINTERAUTUMNSUMMER
MONTH JAN FEB MAR MAY JUNAPR AUG SEPJUL NOV DECOCT
BRAND VOICE
CATEGORY FOCUS
KEY MOMENTS
ACTIVATIONS
PERMANENT ACTIONS
SALE
RUNNING/SPORTSTYLE/
TREKKING/TRAINING
SALEWINTER
COLLECTION
DIFFERENT CATEGORIES
JUNIOR WOMEN
#4FSUPPORTS
4F BY WILFREDO
4F BY ANN
TRAINING
4F BY ANN
SPORTSTYLE
I AM 4FWE MAKE A TEAM
I AM 4FWE MAKE A TEAM
CAMP BY ANN
100 DAYS TILL OLYMPICS
CHILDRENS DAY
EURO OLYMPIC GAMES
CAMP BY ANN
BACK TO SCHOOL
CHRISTMASBLACK WEEK
OLYMPIC RELAY
2 0 2 1
4HILLS CORTINA
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TOKYO OLYMPIC GAMES
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TV
DIGITAL PROMOTION
OUTDOOR PROMOTION
PR COMMUNICATION
INFLUENCERS AND AMBASSADORS
STORES AND PRODUCTS
COSUMERS ACTIVATIONS
ESTIMATED CAMPAIGN RANGE:
20 million men and women in many 18-44!
48,000,000 views of online campaigns!
Reaching 90% of the target group in Poland with an online campaign! (women and men 20-40)
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POLAND LITHUANIA LATVIA
GREECE
SLOVAKIA
SERBIA CROATIAMACEDONIA
P R O U D PA R T N E R O F 8 O LY M P I C C O M M I T T E E S
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YEAR-ROUND PRODUCT COMMUNICATION
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RUNNING
FITNESS
TRAINING
FOOTBALL
YOGA
CYCLIN
TREKKING
SKIING
SNOWBOARD
TENNIS
SWIMWEAR
OUTDOOR
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SPORTSTYLE RUNNING TRAINING
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TREKKING YOGA SWIMWEAR
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AMBASSADORS
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A N N A L E W A N D O W S K A
T R A I N I N G
Sportswoman, multiple medalist of the World, European and Polish karate championships in the World Fudokan Federation (WFF).
Personal trainer for millions of Polish women.
POLAND
W I L F R E D O L E O N
V O L L E Y B A L L
One of the best volleyballers in the world, former player of the Cuba national team, currently the Polish representative.
POLAND
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M A R T Y N A K O T W I Ł A
A T H L E T I C S
Member of the Polish National Track and Field Team, bronze medallist at the IAAF World U20
Championships.
POLAND
Ł U K A S Z K U B O T
T E N N I S
Professional tennis player, the only Polish two-time Grand Slam champion.
POLAND
A D R I A N N A S U Ł E K
A T H L E T I C S
Polish representative in athletics specializing in all-around. Bronze medalist of the Junior World
Championships.
POLAND
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K A M I L A Ż U K
B I A T H L O N
Member of the Polish National Biathlon Team, bronze medalist at the Junior European
Championships.
POLAND
P A U L I N A F I A L K O V A
B I A T H L O N
Representative of Slovakia in biathlon.Double European vice-champion.
SLOVAKIA
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SPORT COOPERATIONS
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POLISH ATHLETIC
ASSOCIATION
POLISH HANDBALL
ASSOCIATION
SLOVAK BIATHLON
ASSOCIATION
POLISH FAST SKATING
ASSOCIATION
POLISH VOLLEYBALL
LEAGUE
POLISH BIATHLON
ASSOCIATION
LITHUANIAN ATHLETIC
ASSOCIATION
POLISH SKI
ASSOCIATION
CZECH SKI ASSOCIATION
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THANK YOU FOR YOUR ATTENTION