Digital  Ethics  23  November  2010  

Rule  #1…  Tell  The  Truth  

the  H    O    N    E    S    T    Y  

Honesty  Of  RelaConship    

•  Don’t  go  undercover  •  Comply  with  regulaCons  •  Don’t  pay  

Example:  Chinese  50  Cent  Party  

Honesty  Of  Opinion    

•  It’s  all  about  mutual  respect  

•  Your  opinion  is  your  opinion;  •  Feel  free  to  share  it,  but  please…      •  Let  others  form  and  express  

their  own  

Example:  Nestle  

Example:  Nestle  

Honesty  Of  IdenCty    

•  Most  important  element  

•  Be  who  you  are  •  Don’t  pretend  to  be  someone  else  

•  PracCce  full  disclosure  

Example:  Whole  Foods  

Disclosure  Is  Easy  

•  Done  right,  disclosure  adds  credibility  

•  Disclosure  doesn't  preclude  creaCvity  

•  Working  for  a  company  or  an  agency  doesn’t  hurt  you  

Ethics  –  Take  Aways  

•  Be  Transparent    • Who  You  Are  (IdenCty)  • Who  You  Represent  (RelaConship)  

•  Be  Yourself  • Don’t  Say  Something  You  Don’t  Believe  /  PracCce  • Let  Others  Speaking  on  Your  Behalf  Do  the  Same    

•  Be  Smart    • Think  Before  You  Post  (Judgment)  

• Don’t  Try  to  Game  the  System  

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Contact:  

Marshall Manson Managing Director, Digital, EMEA ph +44 7969 648 427 marshall.manson@edelman.com Twitter: @marshallmanson