Group Members: ID#

Jayed Mohammad Shams 1110929030Rafi Ahmed Farooqui 1110100030Mostofa Ferdous 1110970030S.M.Nafis Anowar 1110999030Abhishek Pandit 1111219030

Chargers Beverage Bangladesh Ltd.

Chargers Beverage Bangladesh Ltd.

SITUATION ANALYSIS OBJECTIVES CURRENT MARKET SITUATION MARKETING MIX MARKET SEGMENTATION SWOT ANALYSIS FINANCIAL STATEMENT

COMPANY ANALYSIS

Company Name: Chargers Beverages Bangladesh Ltd.

Product Name: Sugarcane Juice

Brand Name: “FRUCTOSE”

Chargers Beverage Bangladesh Ltd.

BRIEF DESCRIPTION OF THE PRODUCT

A New type of Juice for Young GenerationCategory: JuiceFructose juice is a vigorous and a dynamic drink.This is new Flavor of Juice in the market

Chargers Beverage Bangladesh Ltd.

Chargers Beverage Bangladesh Ltd.

COMPETITOR ANALYSIS

There are a large number of incumbent competitors

Established names include:• Transcom Beverage Ltd.• Pran Beverage Ltd.• Akij Food & Beverage Ltd.• The ACME Agro vet & Beverages Ltd.• Abul Khair Group

Chargers Beverage Bangladesh Ltd.

Chargers Beverage Bangladesh Ltd.

preventive and healing source for sore throat, cold and flu. 

keeps the body healthy. This is one sweet drink even the

diabetic can enjoy without fear. It is because it has no simple sugars. 

It refreshes the body instantly as it is rich in carbohydrates.

Chargers Beverage Bangladesh Ltd.

Chargers Beverage Bangladesh Ltd.

Price:Pricing is such a crucial factor in marketing of a product. We have different size of pack in our product line so the price of our product basically depends on the quantity

250ml – 22 BDT500ml – 40 BDT1 liter- 70 BDT2 liter- 120 BDT3 liter- 170 BDTFRUCTOSE mini - 10 BDT (promotional)

Chargers Beverage Bangladesh Ltd.

PLACE(Distribution):

DISTRIBUTION CHANNEL

Chargers Beverage Bangladesh Ltd.

PROMOTION:

•AdvertisingNewspaper Television Radio Billboards, Neon signs & Large screens Poster & Banner Vehicle Oral

•Public Relation Seminar Campaign

Chargers Beverage Bangladesh Ltd.

Chargers Beverage Bangladesh Ltd.

Chargers Beverage Bangladesh Ltd.

Budget for First Year

•Total Initial Investment : BDT 19,70,00,000

•Total Expected Expenses: BDT 22,36,85,600

Total budget for 1st year 41,06,85,600 BDT

Net income for first year 7,29,83,400 BDT

Chargers Beverage Bangladesh Ltd.

In conclusion, we are a new company, introducing ourselves in the heart of the commercial battlefield. We hope that we shall succeed in becoming the best in what we do, become the market dominator, both in the domestic and intl. market.

Chargers Beverage Bangladesh Ltd.