Post on 14-Nov-2014
A study on consumer behavior of farmers reguarding selected brands of urea with special reference to kisan urea
presented by:Anirudh duvediMBA III sem
Introduction of NFL
• NFL Plant estb. in 1956 as Nangal fertilizers & chemicals ltd(NFCL).
Main consideration regarding its location:I. Upgrading the areaII. Employment opportunitiesIII. Availability of electricity & water
NFL
• Second largest producer of fertilizer in India• Based on electrolysis of water• Production of 35.49 MTPD of urea
• Produce heavy water used in atomic reactors as moderators
• Well equipped R&D,searching the alternatives of petrol using H2 and methanol
Products
• Liquid oxygen• Liquid nitrogen• Nitric acid• Ammonium nitrate • Methanol• Industrial sulphur• Sodium nitrate• Carbon dioxide• Urea( prills)
NFL operating plants
Naya Nangal(Punjab)Bathinda(punjab)Panipat(Haryana)Vijaypur(Madhya pradesh)
Corporate Objectives
• Productivity• Marketing & consumer service• Organizational growth• Research & development• Obligations to society• Maintaining sphere of influence
Competitive Structure
Objectives of study
• A Study On Consumer Behavior Of farmers Regarding Selected Brands Of Urea with special Reference To Kisan Urea
1. consumption behavior of farmers2. satisfaction level of consumer3. perception of consumer
Research Methodology
• Research design• Data collection• universe• Population• Sampling Unit• Sample Size
Showing the factor affects more to purchase NFL product
05
10152025303540
Response
Percentage
Data analysis
Influential factor
Factors influencing farmers
0
10
20
30
40
50
60
70
Number of Response
Percentage
Showing credit facility given by different brands
020406080
100120
Nu
mb
er
of
Resp
on
den
ts
Yes
No
Term of credit facility
Term of credit facility
0
5
10
15
20
Resp
on
se
For six months
For one year
For more thanone year
Credit facility satisfaction
Satisfaction with credit facility
0
5
10
15
20
25
Nu
mb
er
of
Re
sp
on
de
nts
Yes
No
satisfaction level regarding performance of company’s
Product
02468
1012141618
Resp
on
se Highly
Satisfied
Satisfied
Indifferent
Dissatisfied
HighlyDissatisfied
Expectation of farmers towards their company
0
2
4
6
8
10
12
14
16
18
By reducing price By improving quality By making availableat suitable places
By giving discount
IFFCO)
NFL
RCF
KRIBHCO
Source: Field work
Preference of NFL with IIFCO
05
1015202530
Re
sp
[o
nd
en
ts
NFL
Your brand
Comparision of NFL with KRIBHCO
0
5
10
15
20
25
Price Quality Quantity Salespromotion
NFL
Your brand
Comparision of NFL with RCF
0
5
10
15
20
25
30
Price Quality Quantity Salespromotion
NFL
Your brand
Orientation towards other brands
0
10
20
30
40
50
60
70
80
90
IFFCO RCF KRIBHCO
Re
sp
on
se
s
Yes
No
sales promotion activity carried out by company
05
101520253035404550
Discount Creditfacility
Educationalprogramme
Free soiltestingfacility
Any others
Res
pons
e
Percentage
Sales promotion activities by RCF
05
1015202530354045
Number of Respondent
Percentage
Sales promotion activities by KRIBHCO
010203040506070
Number of Respondent
Percentage
Sales promotion activities by IFFCO
0
10
20
30
40
50
60
Number of Respondent
Percentage
Swot Analysis
• Strengths1. Excellent track record in terms of profit & productivity2. Competent & qualified personnel3. Educated trade union.4. Experience of 35 years in production & trading• Weaknesses1. Seasonal requirement2. Utilization of resources3. Promotional backwardness of product
Opportunities1. Increasing national & international demand for Urea2. Increasing awareness among people for use of
fertilizersThreats1. Import of fertilizers from china2. Cost of product quite higher than others3. Well established competitors like KRIBHKO, RCF,
IFFCO etc
Conclusion
• With respect to other companies• Satisfied with NFL’s quality product• Availability of kisan urea• relevant Credit facility • Prices are quite higher• Poor commercial advertising of product• Transportation needs help