Post on 28-Jun-2015
UFC Path to Toronto
UFC Path to Toronto
Internet Marketing David Freamo
Introduction
Blog Topic: UFC
MMA has recently been legalized in Ontario
Rogers Centre has the biggest gate for the league
Personal Interest
Persona
Male gender focus
Engages in casual drinking
Enjoys physical sports
Stereotype of the macho man
Has Passive Aggressive tendencies towards confrontation due to conformity issues within society.
Blog Post Titles
2010 Gray Maynard Visits Humber
Toronto to Host UFC Event
Results for UFC 126
Randy Couture MMA Gym
Claude Patrick MMA Gym
Results from UFC 127
The Striking Truth Documentary
UFC Champion Cain Valesquez
The Ultimate Fighter Episode 1&2 Recap
The Ultimate Fighter Episode 3&4 Recap
Social Media Tools
Social Media Tools
Social Media Tools
Metrix
Metrix
Metrix
Metrix
Metrix
Key Learnings
Posting substance does not have much weight as frequency
Driving traffic is integral for SEO
Originality and relevancy are important to keep the bounce rate down
Visual aids are important features to keep the readers attention
Aesthetic format and structure assist in giving the blog creditability
Indicated Actions
11 posts were done but in blog grader, it states that 350 words is not long enough to maintain validity.
Posted more tweets and Facebook posts but still did not catch up for the lagging of the start
Kept posts original and updated to maintain interest
Used visual aids in every blog post and added Youtube videos
Used visual and font formatting to maintain visual appeal.
Recommendations
Pros
Having landing page for the blog
More credibility
Cons
Repetitiveness
Maintenance
Website No, I would not continue to have a website for my blog
Blog Recommendation
No changes would be needed to my blog
It is easy to read and contains a lot of visual aids to maintain reader interest
Make my own videos to enhance the creativeness and originality of the blog
SEO Recommendations
More frequent tweets and Facebook posts to always be on readers homepages
This would increase the amount of Likes and retweets that my blog would get.
Affiliate Marketing
I would team up with the UFC since it is their even that I am promoting in my blog.
Team up with Youtube to put my videos in recommended videos
Mobile Recommendations
Have an app that would give my blog updates consistent access to the blog
RSS feeds to inform readers when new posts are available
PPC REcommendations
PPC Recomendations
Social Media Campaign REcommendations
PR Recommendations
E-mail Marketing REcommendations