Reckitt BenckiserMobility Strategies for

FMCG brands

Persistent Interaction

Here’s an idea:

Top 3 Features1.User Generated Content2.Product Catalog 3.Product Interaction

Tide’s Stain BrainMobile extension of stain solutions on the Web

Stain Solutions + Feedback + Ask Experts + Gather advice from the community

Increase Brand Influence

Authority in Stain Removal

Mobile extension of stain solutions on the Web

Stain Solutions + Feedback + Ask Experts + Gather advice from the community

Increase Brand Influence

Authority in Stain Removal

Tide’s Stain Brain

To promote limited edition Yellow and Green Citrus Twist Flavours

Share Virtual Tic Tacs

Global Ranking System

Tic Tac’s Shake & Share

Tic Tac’s Shake & Share

Part of a fully integrated digital campaign

Website Game-based Competition + Online Banner Ads + iPhone App

1.3 Million Downloads

Red Bull’sAugmented Racing

High Product Integration

Design your own tracks with Augmented Reality

Challenge Friends

Increased Sales

High Product Integration

Design your own tracks with Augmented Reality

Challenge Friends

Increased Sales

Red Bull’sAugmented Racing

Rich Mobile Ads

Mobility Strategies for FMCG brands

70% consumers prefer rich media ads

136% increase in click through rate

500% more engagement time

‘Bring soup to “front-of-mind”’- John Faulkner, Director of Brand

Comms

Raise awareness of what is new and relevant with Cambell’s condensed

soups

Coupons

Information Based iAd

Recipes

Nutritional Information

Games

Link to Campbell’s Kitchen App

Information Based iAd

Recipes

Nutritional Information

Games

Link to Campbell’s Kitchen App

Information Based iAd

Recipes

Nutritional Information

Games

Link to Campbell’s Kitchen App

Campbell’s iAd was more effective than TV ads

More than twice as memorableat 4% of the cost

- Neisen with Apple & Campell’s

Game based iAd

Watch how-to videos

Discover Products

Game based iAd

Watch how-to videos

Discover Products

Game based iAd

Watch how-to videos

Discover Products

Game based iAd

Watch how-to videos

Discover Products

Game based iAd

Watch how-to videos

Discover Products

Game based iAd

Watch how-to videos

Discover Products

What’s next?

User GeneratedContent

Product Interaction

Rich Media Mobile Ads

Balance

Push MarketingUsefulness

Brands care about number of downloads; Users care about good content, and are willing to pay for

excellent utility apps

Sharing a Voice66 Million US Adults will share advice on products and

services with others, and 27 million adults will wield influence using social media

- eMarketer

Full-service Consultancy

Con

cept

Cre

ate

Mea

sure

Mobilityobjective

Marketing(Outbound)

Enterprise (Internal)

Rich Media ADs

Native APPs

Mobile/Web APPs

AD Networks

APP Stores

KPI Based

Stra

tegy

Period Tracker AppBrief: • Promote Sanitary Pads

The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information

Period Tracker AppBrief: • Promote Sanitary Pads

The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information

Period Tracker AppBrief: • Promote Sanitary Pads

The 2359 Solution:‣ Period Tracker‣ Period Calendar‣ Reminders & Tips‣ Products Information

Brief: • SMS Campaign for lead

generation and brand awareness

The 2359 Solution:‣ TV Commercial quiz‣ Submission form for lead

generation

London Weight Managment

Brief: • SMS Campaign for lead

generation and brand awareness

The 2359 Solution:‣ TV Commercial quiz‣ Submission form for lead

generation

London Weight Managment

Brief: • SMS Campaign for lead

generation and brand awareness

The 2359 Solution:‣ Match & Win Game‣ Quiz Submission form for

lead gen

New York Skin Solutions

Brief: • SMS Campaign for lead

generation and brand awareness

The 2359 Solution:‣ Match & Win Game‣ Quiz Submission form for

lead gen

New York Skin Solutions

Brief: • Promote the new Schick

Hydro line of razors and gels

The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of

razors‣ Product Description &

Animation‣ Promotional coupons

Schick Hydro

Brief: • Promote the new Schick

Hydro line of razors and gels

The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of

razors‣ Product Description &

Animation‣ Promotional coupons

Schick Hydro

Brief: • SMS Campaign to promote

the new Schick Hydro line of razors and gels

The 2359 Solution:‣ Deliver the Hydro Splash‣ 3D rotation models of

razors‣ Product Description &

Animation‣ Promotion coupons

Schick Hydro

Brief: • Promote the new HTC

Incredible S

The 2359 Solution:‣ In-banner interactivity‣ Intuitive gesture-based

navigation

Feature-packed rich media experience

HTC Desire S

Rich Media AdsWe have worked with established advertisers and marketers to create cross-platform marketing and outreach solutions for mobile devices.

Click on images to view our showreel.

HTC Desire SHTC

Spring/Summer 2011 CollectionBurberry

HTC FlyerHTC

The 2359 Advantage

a track record of success

Why 2359?• Dedicated teams of veteran

engineers to deliver the project timely

• Expertise in large-scale roll-out of Apps ensures smooth deployment with full control over security

• Experienced UI/UX designs coupled with professional User Acceptance Test to ensure optimized user experience

• Rich media content management know-how

Flexible. Reliable. Innovative.

Talk to UsPeter Loh(+65) 9119 5211peter.loh@2359media.com

2359 Media99B Tanjong Pagar Rd

Singapore 088520Email: enquiries@2359media.com

www.2359media.com

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