Post on 16-May-2015
description
Social Media SmackdownOctober 21, 2011
Friday, 21 October, 11
Game PlanBackground > Who we are > How we rollSocial Media > Twitter, Facebook > Website
Friday, 21 October, 11
Who we are.
Friday, 21 October, 11
Kingston Derby Girls
Cat O’Clysm & Emily Carr Crash
What is roller derby?
all-female sport, full contact, quad roller skates
gaining popularity across the world
Friday, 21 October, 11
How we roll.For skaters, by skaters.
Friday, 21 October, 11
DIY: by skaters, for skaters
committee structure
one to one ratio, job-wise
Using the talents and interests of the group
Friday, 21 October, 11
Promotion of a new sport
introduce roller derby to a new audience
gain fans for the league
sell tickets to bouts
sell merchandise
Friday, 21 October, 11
Friday, 21 October, 11
5 other skaters set as Admin
provide content for skaters & fans
reposting/sharing (e.g., derbylife.com articles, community events, what to wear to a derby bout, etc.)
FB often a primary source of information
Timbit
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checks daily, often multiple times/day
keep it active w/o flooding news feed
respond to posts and questions ASAP
photos and skater-posted content
Unveiled Photography
cross-promotional information sharing
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When a bout is coming up...
information, awareness of the event
contests, ticket giveaways
Facebook ads
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multiple authors, lack of unified voice
staying professional, clear, informative
not flooding people with repeated information
immediacy of Facebook for contests
Facebook Challenges
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Friday, 21 October, 11
development of a personality, a voice
relationships with other tweeters
interaction with fans, other leagues
focus on local community
user goals: get news and/or have a laugh
Tweety Pete
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it’s about feeling special, noticed
new followers, mentions, retweets
other skaters that are on Twitter
always retweet @ktownderbygirls mentions
interaction with fans, other leagues
make tags (#ygk, #KDGlive), encourage use around the event
Friday, 21 October, 11
When a bout is coming up...
ramp it up
3-4 posts a day, interspaced over day
live tweet the game (#KDGlive)
thanks, then back off for a week or so
Friday, 21 October, 11
always on it (post rarely, check often)
constant chit chat, can get boring
fine balance (enough vs. too much)
different from a personal twitter site
Twitter Challenges
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Content Sharing/Recycling
Twitter, Facebook, kingstonderbygirls.ca
multiple authors, multiple ideas
Content Challenge
multiple events > tough to keep on top
All Around
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Thank you!
Friday, 21 October, 11