Marketing Solutions

HCD 2013

Connected!

Marcel Molenaar

LinkedIn Benelux

LinkedIn ©2013 All Rights Reserved

2

Our Mission.Connect the world’s professionals

to make them more productive and successful

Get Connected

EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found

The value we bring to our members

5

200,000,000+registered members (as of January 9th 2013)

7M+

Canada

74M+

USA

11M+

Brazil

3M+

Australia

50M+

EMEA

18M+

India

2M+

South Africa

3M+

DACH

4M+

Italy4M+

France

3M+

Spain

3M+

NL11M

+

UK

MEMBERS WORLDWIDE

+2 NewMEMBERS PER SECOND

160M+MONTHLY UNIQUE VISITORS

200M+

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn Confidential ©2013 All Rights Reserved 7

LinkedIn has become the

definitive professional publishing platform

STAY Connected

6xmore content than jobs

JO

BS

CO

NT

EN

T

Influencers

NewsGroups

Slideshare

Our four content areas drive member engagement

LinkedIn users subscribe to 5 Groups on average

40MGroup Users

1.3MGroups

200MMemberships

1M+Publishers

65KWeekly Company Shares

3.1MWeekly Member Shares

LinkedIn Today brings top shared news stories to your LinkedIn feed

We now have 220 Influencers posting original content

220Influencers

11M+Views

80KComments

29M Monthly unique

visitors9M Content

uploads

SlideShare integration will enhance content sharing

161M+Comscore Uniques2B Network Updates

Viewed Weekly

Start by establishing your company presence

2.8M+ Active Company Pages

Mindset divide: Third party research highlights a difference in mindset on personal vs professional networks

16

Need current footnote/date

>23% LinkedIn Member Visits

Working everywhere our members workDIS Connected?

From coffee to couch. Everyday.

iPad

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LinkedIn Confidential ©2012 All Rights Reserved 19

Thank You