Erin McInnisMarketing Director Nashville Children’s Theatre

NCT Promo Video 2015-2016 season https://www.youtube.com/watch?v=

ojkwi02XJJo

*This is just one example of the work Erin oversees as the Marketing Director

Education Wake Forest University~Major: History~Minors: Theatre and English

MFA from University of Arizona Film School *This was a two-year program (in addition to work done over the summer)

Early Career Through connections received internship at Nashville

Film Festival NFF Executive Director got her a job at Nashville

Public Television Was a part of the filming for “Nashville Crossroads” Started up NPT’s Facebook page and YouTube

channelMarketing Director for Nashville Shakespeare FestivalMarketing Director for Nashville Children’s Theatre as of August 2015

Her job at NCT “My job entails anything and

everything.” Graphic building, get pieces of

advertisement out to the public, work out logistics with visiting schools, point person for all media contacts, write press releases, and design advertisements

She reports to the Managing director of NCT. That is her immediate boss

A Day in the Life Of… Supposed to be an 8:30-4:00 job, but

that rarely happens Because of the high demand from social

media, she is constantly on the job responding to things that are happening online

Highlights/Favorite Things “What I really like about marketing in

today’s world is that it’s so much more personable.”

Constantly asking “what is it about us that people like?” She says, that she enjoys figuring out that

relationship

How do you define PR? “More and more I’m seeing that PR and

Marketing go hand in hand, especially in non-profits. We are responsible for maintaining our voice.”

She believes that there are certain expectations in a field like this, and PR is responsible for maintaining that

How NCT Connects to the Public

Creates an open communication with their target audience

*organized by Erin McInnis

Significant Issues and Trends Social media is constantly changing “It’s harder and harder to get your voice

heard by Facebook because the rules are constantly changing.”

Different shows require different tactics Target audiences are constantly

changing depending on what’s deemed “appropriate”

What is something you wish you had known before you became a professional in this field? “I always knew that certain professions

required long hours, but I wish someone would have told me that I was not going to be working a 9-5 job.”

When overseeing something like social media it’s hard to ever leave work because you constantly have it in the palm of your hand

Children’s TheatreVSStandard Theatre “We all exist in a world of metaphors

and we all experience the same metaphors but on different levels.”

At NCT they don’t want to talk down to kids, they want kids to be able to experience live theatre just like adults do. It’s a family environment.

Advice to young professionals still in college “Just try things. We get so stuck trying

to put ourselves in boxes. This industry can be so broad and everything is always changing.”

“If I were doing what I went to school to do I would be Ron Howard’s personal assistant or working for an HBO show doing research.”

Why did you choose theatre as your place of work? Involved in community theatre when

growing up. Did sound engineering and sound

building in college “There’s just something about this

group of people coming together and that there’s a tangible end result.”

Enjoys collaborative efforts of the arts

Nashville Children’s Theatre

All graphics and promotional images created by/supervised by Marketing Director Erin McInnis