Post on 28-Jan-2018
1
@OnlineSellerUK
Prabhat Shah
Why Some Private Label Sellers Fail on Amazon?
1. Lack of research
• Not checking enough demand • Going into niche with too much competition
Tip: Use seller tools to find out revenue
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2. Poor Content
• Poor Image quality• Lack of relevant keywords• Not enough product information
Tip: Spend time on writing good quality content. Use keywords tools like sonar-tools to find out popular keywords.
Amazon Content Optimisation Service find out more
3. Bad Product Reviews
• Some bad reviews with good ones works OK• No reviews does not help build trust
Tip: Use low cost strategy to drive more sales + amazon sponsored ads to get placement on 1st page.
4. USP – Unique Selling Point
• Highlight our USP ( unique selling point)
Tip: Invest time on finding what’s lacking in product that already exist and improve your product
5. Early Start• Too much competition can ruin your
Sales velocity
Tip: Start early
6. No effort Success
• Expecting success with less effort
Tip: Invest time in your own product research, allow enough time to build product reviews, spend on amazon sponsored ads
7. Lack of calculations
Sourcing• Import duty https://www.trade-tariff.service.gov.uk• VAT https://www.trade-tariff.service.gov.uk• Shipping https://www.yusen-logistics.com/
7. Lack of calculations
Amazon• FBA • Commission• Shipping to Amazon warehouse
https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/index?lang=en_GB
7. Lack of calculations
Marketing• Loss leaders – 10 – 20% of initial batch• Sponsored Ads – 10 – 15% of product price initially then
reduce to a profitable level
What can we do to help?• Help you with product research• Help you with product lunch• Help you plan sourcing to listing• Help you with legal and logistic
Our client product launchWith increased sales
What can we do to help?
Our client product launch
With increased sales
Sale Rank Improvement
Clients Base
• Medium Size to Large• UK, India, South Africa, Finland, Israel, Portugal, Italy