Prabhat ShahFounder at Online Seller UK

@onlinesellerukemail: ps@onlineselleruk.com Mobile/ What’s App: +44(0)7518839629

INTRODUCTION

• Working in Ecommerce for the last 10 years • Specialist area - Marketplace• Founder of Online Seller UK - events, training and consultancy

• Clients: medium to large online sellers with revenue from £1000 to £500,000 per month

SOME CLIENTS

Quick Overview

1. Account Registration 2. What to sell?3. Product Listing Best Practices4. Amazon SEO5. Amazon Sponsored Ads 6. Success Stories7. What we do?

Your familiarity of Amazon platform makes it lot easier for you to sell

1. Account Registration

• As Turkish Company• As a UK Company

Full details here

www.onlineselleruk.com/amzturkey

2. What to sell?

2. What to sell?

2. What to sell?

2. What to sell?

2. What to sell?

2. What to sell?

2.Research Tool Sign up here >>

● Jungle Scout helps to find

out sales revenue and

demand of the product

quickly.

● Works with chrome

extension and result are

based on your search

3. Product Listing Best Practices

[title]

● Use maximum allowed characters. Limit

can vary depending on category.

● Use search terms that customers look for

on Amazon

● Parent – [Brand] + [Department/target

audience] + [Product name/style]

● Child – [Parent name] + [colour] + [size]

3. Product Listing Best Practices

[key features]

● Use maximum allowed characters per

line ( this varies based on category)

● Include unique product features &

benefits

● Do not include promotional and pricing

information

● Do not include delivery or company

information.

3. Product Listing Best Practices

[images]

● Images must be 1,000 pixels or larger in

either height or width (to allow for zoom

functionality)

● On a pure white background

● Show only the product with at least 85%

of the image area

● Don’t use extra text or graphics

● Use multiple images

3. Product Listing Best Practices

[technical details]

● Add as much information as possible

● All information is indexed

● MPN, Brand name are important

● Item specifics like material composition,

colour map are important

3. Product Listing Best Practices

[description]

● Use 2000 character limit with additional

product details

● Key features can be elaborated here

● Any information is indexed

● Use HTML editor to format the text

4. Amazon SEO Best Practices

● Use Keywords research tools to find

popular keywords and optimise your

listings

4. Amazon SEO Best Practices[

● Include additional generic keywords here

To increase possibility of ranking

Search term best practice

Product Unacceptable

keywords

Diamond Flower 14k White

Gold Ring

Gold, ring

Keywords provide duplicate information that is already covered in the product name.

Search term best practice

Product Unacceptable

keywords

Nike running shoes Nike

Keyword is a product identifier.

Search term best practice

Product Unacceptable

keywords

Popcorn Maker Ice cream, cones,

bakery, Obama,

etc.

Keywords contain irrelevant or unrelated popular terms.

Search term best practice

Search term best practice

Product Unacceptable

keywords

Lord of the Rings lotr

Customers might use famous abbreviations to search for books, films, etc.

Search term best practice

4. Amazon SEO Best Practices

● Add correct category on your product otherwise your product

will not be found when your customers in that category

● There is only option for one category

● Amazon may add second or third category based on relevancy of

product

Invest time on Product Reviews

● Product reviews help you rank

your products on search

● Break even product pricing during

the launch works very well

Fulfilment By Amazon ( FBA)

● FBA is also called Prime - a very

successful loyalty program

● As an Amazon Prime member

you’d receive free next day

delivery

● Plus prime video, photo, music,

Kindle books

● All for £79.00 a year or £7.99 a

month.

Are prime member worth thinking about?

8 million Amazon

Prime subscribers in

the UK -March 2017

7. Historical conversion

● Conversion increases product ranking

● Starting at a break even price is often a good idea

5. Amazon Sponsored AdsThese are Keywords targeted Ads

Appearance: Top, Below, Right hand side of the search and product details page

Types: Automatic and Manual

Who is for?: Seller central and Vendor Central

Analysis: Can measure ACoS, Search Terms effectiveness

Tip: Use optimised content to get best out of Automatic ads

5. Amazon Sponsored AdsBest Practices

• Keyword suggestions can be good if content is good.

• Optimise your campaigns in a periodically

• Don’t set minimum bid when you start

• Adjust bids depending on performance

• Keep Automatic ads always on to appear on product details page

5. Amazon Sponsored AdsGood for Brand awareness and sales with keyword target

• Placement: Above search result

• Who is it for: Vendor Central

• Analysis: Keywords performance reports

• Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store

5. Amazon Sponsored AdsBest Practices

• Use performing keywords from Sponsored Ads

• Test phrase match and exact match to optimise performance

• Allow enough time to test -1 month

• Bid higher than sponsored Ads

5. Amazon Sponsored AdsGood for brand awareness and target competing products

Appearance: Related products, below the buy box, customer review pages

Types: Target by products, or shopping behaviour

Who is it for: Vendor central users

Analysis: Campaign sales reports

Test: Customised text

5. Amazon Sponsored AdsBest Practices

• Products with reviews perform well

• Increase product awareness with expand targeting

• Check if logo is clear

• Target competing product and complementary products

Our Client Result

Campaign CostCampaign Turnover % ACOS

Total Amazon Turnover

% of Total Sales

from Ads

M 1 £1,029.47 £18,802.63 5% £58,307.00 32

M 2 £667.01 £10,402.54 6% £57,285.00 18

M 3 £757.16 £16,728.61 4.53 £55,216.00 30

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