PR SPECIALIST WEBINAR

Cookie Embargo

Cookie Press/Social Embargo

Agenda

GSUSABrand Development

The Brand Journey So Far

Girl Scouts Brand Insights

Messaging segments

What’s Next?

Serve more girls by driving relevancy

In 2018, GSNETX invested in research for positioning and message development

Questions on Brand work?

Council-driven messaging research

What we learned about moms today

Moms fear things they can’t control

And want their daughters to thrive

So, it makes sense that Moms liked the theme of confidence

We tested two key aspects of confidence

The benefits of confidence are about personal realization

Moms, overall, are focused on daughters being their best self

We can support the idea of confidence in multiple ways

Foundation for messaging

Our message to moms must …

Girl Scout Year Calendar

Resources

Digital Resources

Box.com - GSNETX Volunteer Marketing Resources

Canva- customizable social graphics

Animoto – make videos from your photos, videos & music

Learning Channel – Facebook group with daily micro-learning

Other ResourcesMaterial checkout– email customercare@gsnetx.org

Parade banners, flags, flag stands, bridges, cookie costumes, program supplies and more

Box.com

Resource sharing from GSNETX

Canva.com

Resource sharing from GSNETX

Login: join@gsnetx.orgPassword: G$v0lunt33r

• Redirect chatter!• Stand up! Bust Myths!• Put your action plan into action!• Use your voice!

Be a BRAND CHAMPION!

Who to contact?Programs – programs@gsnetx.orgMarketing – media@gsnetx.orgMembership – join@gsnetx.orgTroop Support – connect@gsnetx.orgFinancial Assistance – gsnetx.org/financialassistance