PR People & Journalists Can Drive Each Other

NUTS

PR People Drive Journalists Nuts 

When . . .

PR Professionals Make More

PR pros don’t do their

homework on products and

services

Sending the same pitch that one editor or journalist already rejected to another editor at the same publication.

Gifts can be annoying.

Make them relevant and useful.

Don’tMark

EmailsAs

HighIMPORTANCE!

They Use Hype Words!

Callingexcessively

Don’t Instantly Friend on Facebook

Journalists Drive PR People

Nuts When . . .

They show up to interviews unprepared….

Conflicting AgendasWhy can’t we be

friends?

Agreeing to send a reporter or

photographer, then failing to do so

When journalists put

a negative spin on a story

Making assumptions is never a good thing.

Underhanded Waysof Finding Information

Pestering PR people for an interview.

Slides Created by Prof. Barbara Nixon’s COMM 4333: Writing for PR and Advertising Class

at Southeastern University

Spring 2011