Post on 08-May-2015
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Vinod Mehra
“By 1990, it had taken 150 years to double all human knowledge. Today it takes only TWO years, and by 2020, knowledge will double Every 72 days”
MADE TO STICKWhy Some ideas survive and others dieby Chip and Dan Heath
Vinod Mehra
6 HOOKS of sticky ideas
1) S simple
2) U unexpected
3) C concrete
4) C credible
5) E emotion
6) S story
7) SUCCES
1. Remember ?2. Pay Attention ?3. Understand ?4. Believe ?5. Care ?6. Take action ?
J FKFB INAT OUP SNA SAI RS
J FKFB INAT OUP SNA SAI RS
JFK FBI NATO UPS NASA IRS
SIMPLE
Objective: REMEMBER Strip the idea to its core Anchor Simplify Prioritize Acronym, Rhyming
: REMEMBER
Rhyming
Woes unite enemiesWoes unite foes
Little strokes will tumble great tress
Little strokes will tumble great oaks
A fault admitted is half redressed
A fault confessed is half redressed
UNEXPECTED
UNEXPECTED
Objective: PAY ATTENTION
Violate peoples expectations Surprise Mystery; Teaser Attention; Interest and curiosity Open gaps& fill PAY ATTENTION
CONCRETE
ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
CONCRETE
ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
CONCRETE
Objective: UNDERSTAND Explain ideas in terms of human
actions Concrete images – Visual UNDERSTAND AND REMEMBER
CREDIBLE
CREDIBLE
Objective: BELIEVEAuthority: Quotes & Actions Internal credibilityStatisticsBELIEVE AND AGREE
EMOTION
EMOTION
Objective: CAREMake them feel somethingCARE
STORY
Objective: ACT ON OUR IDEAS
Tell storiesAny type of StoriesPersonnel StoriesACT ON YOUR IDEAS
6 Hooks
S simple ……………Remember
U unexpected………..Pay Attention
C concrete…………..Understand
C credible……………Believe; Agree
E emotion……………Feel something/Care
S story………………Take Action/Act on your ideas
SUCCES
CURSE OF KNOWLEDGE
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