Ppt for tm_made2_stick
-
Upload
vinod-kumar-mehra -
Category
Education
-
view
335 -
download
2
description
Transcript of Ppt for tm_made2_stick
![Page 1: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/1.jpg)
Vinod Mehra
![Page 2: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/2.jpg)
“By 1990, it had taken 150 years to double all human knowledge. Today it takes only TWO years, and by 2020, knowledge will double Every 72 days”
![Page 3: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/3.jpg)
MADE TO STICKWhy Some ideas survive and others dieby Chip and Dan Heath
Vinod Mehra
![Page 4: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/4.jpg)
6 HOOKS of sticky ideas
1) S simple
2) U unexpected
3) C concrete
4) C credible
5) E emotion
6) S story
7) SUCCES
1. Remember ?2. Pay Attention ?3. Understand ?4. Believe ?5. Care ?6. Take action ?
![Page 5: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/5.jpg)
J FKFB INAT OUP SNA SAI RS
![Page 6: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/6.jpg)
J FKFB INAT OUP SNA SAI RS
JFK FBI NATO UPS NASA IRS
![Page 7: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/7.jpg)
![Page 8: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/8.jpg)
SIMPLE
Objective: REMEMBER Strip the idea to its core Anchor Simplify Prioritize Acronym, Rhyming
: REMEMBER
![Page 9: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/9.jpg)
Rhyming
Woes unite enemiesWoes unite foes
Little strokes will tumble great tress
Little strokes will tumble great oaks
A fault admitted is half redressed
A fault confessed is half redressed
![Page 10: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/10.jpg)
UNEXPECTED
![Page 11: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/11.jpg)
UNEXPECTED
Objective: PAY ATTENTION
Violate peoples expectations Surprise Mystery; Teaser Attention; Interest and curiosity Open gaps& fill PAY ATTENTION
![Page 12: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/12.jpg)
CONCRETE
ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
![Page 13: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/13.jpg)
CONCRETE
ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
![Page 14: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/14.jpg)
CONCRETE
Objective: UNDERSTAND Explain ideas in terms of human
actions Concrete images – Visual UNDERSTAND AND REMEMBER
![Page 15: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/15.jpg)
CREDIBLE
![Page 16: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/16.jpg)
CREDIBLE
Objective: BELIEVEAuthority: Quotes & Actions Internal credibilityStatisticsBELIEVE AND AGREE
![Page 17: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/17.jpg)
EMOTION
![Page 18: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/18.jpg)
EMOTION
Objective: CAREMake them feel somethingCARE
![Page 19: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/19.jpg)
STORY
Objective: ACT ON OUR IDEAS
Tell storiesAny type of StoriesPersonnel StoriesACT ON YOUR IDEAS
![Page 20: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/20.jpg)
6 Hooks
S simple ……………Remember
U unexpected………..Pay Attention
C concrete…………..Understand
C credible……………Believe; Agree
E emotion……………Feel something/Care
S story………………Take Action/Act on your ideas
SUCCES
![Page 21: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/21.jpg)
CURSE OF KNOWLEDGE
![Page 22: Ppt for tm_made2_stick](https://reader033.fdocuments.us/reader033/viewer/2022060107/554cd879b4c905d1488b4c3f/html5/thumbnails/22.jpg)
Connect with me @
Blogs: www.vinodkmehra.com www.ToastmastersTribe.com
Facebook LinkedIn