PPC FUNDAMENTALS by an

EXPERIENCED EXPERT

Pay Per Click Advertising

Keyword Ad Maximum Bid

[Running Shoes] Max. CPC$0.89

If I Bid more, I Show Up Higher & Get More Clicks!

Let the Battle Begin…

And the Winner is…

But Wait…You too Can Win!

Why PPC is so Great…

I Want to Buy Running Shoes!!!!!!!!!

SEO vs. PPC

PPC

Pay each time a customer clicks on your Ad

SEO

Free / Organic Listing

PPC can be Costly if done Incorrectly!

But when it’s Done Right…

Benefits of PPC

• Ads Up & Running Instantly• Pause or Delete Your Ads Immediately• Adjust Your Ad Position with Higher or Lower Bids• Target Customers to Landing Page of Your Choice• Customize Your Ads based on Your Products and Offers• Higher Conversion Rates

To Summarize…

Main Benefits:

Speed & Degree of Control

Should I do SEO or PPC?

Number 1 in PPC

Number 1 & 2 in SEO

PPC Strategies

PPC Strategies

• Landing Page:

– Organized & Functional Website– Nice Product Page / Nice Pictures– Good Description of Service– Customer Reviews– 800 Number– Competitive Prices

PPC Strategies

• Keywords & Ads Continuity

Mens Nike Running Shoes

Blue Nike Running Shoes

PPC Strategies

• Continuous Optimization & Testing

– Test Different Ads– Test Different Keywords– Test Different Landing Pages

TEST TEST TEST TEST TEST TEST TEST

Testing Ads

Vs.

Ad 1 Ad 2

• Choose Ad with Highest CTR & Lowest Cost/Conversion

•Then Re-Test

Keywords & Landing Page

• Test Multiple Keywords• Test Different Bids for each Keyword• Pause or Delete Keywords that don’t Convert

• Split Test Different Landing Pages– Keep the one with Lowest Cost/Conversion

Keywords - Broad vs. Phrase vs. Exact

Broad Phrase Exact

Running Shoes “Running Shoes” [Running Shoes]

Keyword – Exact Match

Keyword - [Running Shoes] Will Ad Show?Running Shoes YesNike Running Shoes NoAdidas Running Shoes NoMens Running Shoes NoShoes Running NoRunning Hightop Shoes No

Keyword – Phrase Match

Keyword – “Running Shoes” Will Ad Show?Running Shoes YesNike Running Shoes YesAdidas Running Shoes YesRunning Shoes Mens YesShoes Running NoRunning Hightop Shoes No

Keyword – Broad Match

Keyword – Running Shoes Will Ad Show?Running Shoes YesNike Running Shoes YesAdidas Running Shoes YesMens Running Shoes YesShoes Running YesRunning Hightop Shoes Yes

Keywords - Broad vs. Phrase vs. Exact

Keyword TypeLowest

Cost/ConversionHighest Search

Volume

Exact (1) (3)

Phrase (2) (2)

Broad (3) (1)

Does PPC Work for Every Business?

Good Business

Good Website

$$PPC$$

Let’s See what My Competitors are

Doing?

Should I do it Myself or Hire a PPC

Company?

HIRE

For More Information, Please Visit:

www.LADSolutions.com