12 Top PPC Tools – PPC Tools for Campaigns and Advertisement

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12 Top PPC Tools – PPC Tools for

Campaigns and Advertisement

Pay per click (PPC) is an efficient way to gain leads, traffic, and ROI (return on

investment) when done correctly. What's more, is that PPC management tools can be the

difference between an impactful and cost-effective campaign. PPC marketing requires

time and effort, as there are various factors you need to take care of when producing or

running campaigns. From crafting outstanding ad copies to determining profitable

keywords or anticipating your competitor's next move, all of this involves analysis and

management activities which can be time-consuming.

This is why deploying automated PPC tools will save you time and money as they

automate processes and extract easy to understand data all designed so you can focus

on the high-level marketing activities, such as strategies and creative campaigns which

means better PPC performance, identify high-value segments, and converting more paid

traffic to valuable leads.

So how do you know which tool is right for you? We've done the hard work for you and

compiled a list of the best, affordable and competitive 12 PPC tools to increase your

affiliate marketing revenue. These tools include PPC management, bid management, and

custom reporting, but the deciding factor will depend on what additional features you need

to help you achieve your marketing goal. Here, we'll also be critiquing the different

capabilities to help you weigh up your options. Therefore, let's delve into our list and find

the right tool for your affiliate marketing strategy. Before you decide to download one,

understand what features are best suited for you to make an informed choice.

The Top PPC tools

1.Word Stream 2.Optymzr 3.Ad Espresso 4.Kensoo 5.SEMRush 6.Buzzsumo

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7.Ahrefs 8.SpyFu 9.Shape 10.QuanticMind 11.Ispionage 12.Adalysis

Our expert picks on the best automation tools.

1. WordStream

With WordStream, your marketing revenue is just a few clicks away. It supports you to

improve your PPC accounts quickly. It handles large PPC channels like Google AdWords,

Bing Ads and Facebook campaigns. However, it does not support other channels such

as Twitter. It gives details on click-through rates, long-tail keywords, impression share to

help you continuously optimise while managing your campaigns through machine

learning with its bid management and other vital functions such as time settings. Not only



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that, it has its keyword research tool to help you group, analyse and prioritise. It lets you

know what keywords you can use to improve your content. Concerning pricing, it has a

free trial, and you can expand to paid plans if It works fine for your campaigns. It's starting

price is £39 per month.

Pros

•WordStream is a time-saving application that provides a free initial platform.

•Easy to use

•It gives essential feedback on critical performance factors and makes it easy to adjust

and improve campaigns.

Cons

•Its shortcomings have serious tracking issues; sometimes, it is unable to track the clicks

on your sites – and because of this, you have to start all over again.

2. Optmyzr





Optmyzr has integration with Google Analytics and Google AdWords. PPC management

tool identified as a click optimisation tool that offers top quality suggestions for improving

your accounts' value, which has historically shown to increase ROAS (Return On Ad

Spend). This is because one of its key focus is optimising campaigns, by allowing

automated A/B testing and machine learning to develop better suggestions based on your

historical performance and comprehensive insights.

Likewise, there are indispensable features in it, like it can benefit you in tuning your ads

and manage multiple campaigns. It gives you insights into increasing your ROS (Run on-

site), handling reporting (because it has a build reporting feature), scripts and another

type of automation. It also has a historical quality tracker, which is a beneficial feature.

Well, this tool is for PPC account managers, strategists, analysts, and everything in

between. One downside of this tool is the price; compared to some competitors anyway,

the price is relatively high. But it offers a free trial for 14 days. Otherwise, the price is £178

per month for up to 25 ad accounts.

Pros

• It has advanced tools when it comes to managing PPC accounts.

• Bid management is excellent and works perfectly. And, it also offers a variety of tools to

manage paid searches.

Cons

• It lacks support for AdWords tracking.

• Plus another downside of this tool is the price; compared to some competitors, the price

is relatively high.





3. AdEspresso

This PPC management tool is a one-stop solution for all your advertisements needs. It

allows you to customise and run your Facebook, Instagram, and Google campaigns all

on a single platform. It is worth considering because it saves time, effort and intensifies

your campaign's performance.

Key features are its facilities campaign optimisation, generate ad campaign analyses, and

provides reports. It's starting price is £38 per month.

Pros

•It would be great for affiliates as its Facilities campaign optimisation generate ad

campaign analyses and provides reports.

•Arranging Ad espresso is easy as it is full of visuals.

•It is worth considering because it saves time, effort and intensifies your campaign's

performance.





Cons

•It costs money, as you spend more, it costs more, and you will be behind on some

features in this tool.

4. Kenshoo

This PPC management tool is described as the end to end SEM platform for managing

campaigns. A holistic approach, as it offers many advertising tools related to budget

management, search, social, and app-based ads. Bidding and changing URL targets is

Kenshoo's unique feature.

It also has integration with Amazon and Pinterest. As compared to other tools, the

Kenshoo toolset helps you restructure existing account complexity into tighter ad group

structures. And it's available on only custom plans.



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Pros

• It helps affiliate marketers to control and automate their online marketing effectively.

• It helps you know your performance and improve optimisation strategies.

Cons

• Furthermore, the downside is, this software is moderately slow and clunky at times,

especially when working directly on the platform.

5. SEMRush

One of the giants in PPC marketing, SEMRush, is a competitive analysis tool mainly used

for SEO and PPC. Whilst it does all the automation work, it also allows you to organise

your keywords into ad groups, search for your competitor's ads and keywords, and



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analyse your PPC strategy and your competitor's strategy (from keyword lists to spend).

You'll be able to see how you benchmark against them so you can adjust your ads to out-

rank them. The great thing about these insights is that it helps you develop creative

strategies to further enhance your campaigns.

SEMRush advertising toolkit features; it lets you monitor changes, you can easily track

your competitors' traffic, manage all your social media accounts, gives you the power to

analyse multiple websites. As a competitor's research tool, it offers a Keyword Magic Tool,

which helps you find relevant keyword variants for your PPC campaigns. The starting

price is £85 as of today.





Pros

• It helps you in detecting keywords gaps between your website and competitors site.

• It also gives you information related searches and queries related to your target

audience.

Cons

• It has over forty advanced tools that might take time to explore concerning cons.

• In relating to pricing, all plans have 40+ SEO and PPC tools.

6. Buzzsumo

Competitors' research is at all times a vital part of PPC marketing. Besides all the other

platforms' essential features, Buzzsumo has a distinctive competitor's analysis tool. It

allows you to enter the competitor's web domain to search for their most commonly-

shared content to give you ideas on how to win their audiences. Also, find out what trends

are your audiences likening or responding to? It's a content tool that fine-tunes your





relevancy and targeting. On top of that, it gives you inspiration for attention-grabbing

headlines.

The content you can also view displays who are located on the same network and who

has accessed it – plus, you can export the list of accesses. I recommend this professional

tool; you can set up alerts for your rivals and monitor your own, and you will receive an

e-mail notification each day. Besides, this platform helps you discover the best

engagement and content opportunities to attract quality traffic. The starting price for this

is £70.

Pros

• It has a convenient user interface. There is a variety of topic suggestions.

• Plus, this tool allows you to find the most effective publishing time. It also has the most

acceptable option for measuring social shares.

Cons

• Prices are high. Explorer feature can be improved.

• More, It will be a significant step if there is an integration with Google AdWords in the

future.

7. Ahrefs





Ahrefs is a great PPC and competitor research tool. With this tool, you can keep an eye

on competitor's PPC strategies, a massive database of keywords in its research tool and

great traffic analysis combining organic and paid. Essential features of Ahrefs includes; it

helps you find the perfect keyword to rank in google. It is one of the best tools to find

Google features. The starting price for this is £70

Pros

• Simple and well designed user interface.

• It has essential features like research, content explorer – dozens of features than any

other tool.

• Moreover, it has an excellent backlink database that allows you to reveal more backlinks

per sites than competitors.

Cons

• The few disadvantages are its impossible to get perfect statistics. And concerning the

price. It seems overly expensive.

8. SpyFu





Moving on, next, we have the SpyFu tool, as the name articulates it best for spying on

your competitor's keywords. With the use of this tool, you can boost your PPC campaigns.

Well, what's the great thing about SpyFu software? It enables you to find competitors ad

spend and paid keywords history, and it offers AdWords templates –import your AdWords

account and use. It also groups relatable keywords for each ad group.

What's more, SpyFy lets you display factually efficacious ad copies to fuel your creative

strategy and gives intelligent bidding; the only shortcoming is no separate plan just for

PPC. Spy Fu all programs have SEO along with PPC tools. All plans have SEO and PPC

tools, and annual is a bit pricey regarding price details. The starting price for this is £23

as of today.

Pros

• SpyFu has easy to use, multipurpose, and friendly interface that anyone can use.

• It provides you to find keywords and fetch competitors data. Moreover, you can craft

various types of ads.

Cons

• It is sometimes unclear how to select profitable keywords based on their

recommendations.

• More manual search is required, and the biggest downside is that it has no separate

PPC plan.





9. Shape

It's a unique tool for all the PPC platforms and campaigns. There are many features

available, but the one asset is AutoPilot. It gives advertisers tools to achieve and optimise

tons of PPC budgets across Bing, Google, LinkedIn, Facebook, Twitter, and Instagram.

This tool saves you time. It is entirely consumed by advertisers who want to manage PPC

campaigns to grow their leads. In regards to its problems, it cannot track spend across

multiple advertising platforms together. You have to click into each account on the

platform to see the campaign status. Start for free, upgrade as you scale. The price for

the pro is £192.

Pros

• You can pause multiple campaigns based on spend.

• Easily track spend for any combination of campaigns in one platform.





Cons

• You have to click into each account on the platform to see the campaign status.

• Plus, it cannot automatically enable campaigns to start the new budget cycle.

10. Quantic Mind

Succeeding, we have a fully integrated artificial intelligence PPC management tool. The

keyword bid management platform offers some profits to advertisers, includes; enhance

cost per click, maximise conversions, maximise clicks, and much more.

The tool discovers hidden patterns and different customer buying habits in data.

Furthermore, it optimises campaigns management in real-time. The starting price for this

is £106 per month.





Pros

• It offers a valuable way to manage and optimise our PPC campaigns. It allows you to

control the complication of modern search engine marketing and accelerate traffic.

• Additionally, it helps you increase revenue, boost profitability and ROI (Return on

investment).

Cons

• Sometimes, it gives limited insights into how the bid algorithms make keyword changes.

• It might miss some features with the interface.

11. Ispionage

Ispionage is a suitable, competitive research tool and checking platform for affiliates

marketers. For instance, to know about the competitors PPC keywords, go straight to the

home page, put the name of a competing domain, and this tool will display a report that's

packed with valued information. Moreover, to gain a competitive edge in research



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marketing. It offers accurate, up-to-date information. This PPC tool also enhances

competing websites and online marketing efforts. It's the finest tool for analyses and

competitive research. The starting price for this is £42

Pros

• Reasonably user friendly

• It also reveals information about the organic keywords your competitors are using. It

also gives you knowledge regarding PPC keywords.

• It identifies the mainstream and long-tail keywords. It enables consumers to create

keyword alerts.

Cons

• The negatives are, it sometimes gives missing data, there is no tracking of display ads,

and the free account is limited.

12. Adalysis





Through this tool, you will get the best PPC campaign recommendations. It helps you to

try several different advertisements with ease. And it supplies quantified content ratings

and appraisals for ads. It even offers help with broken links, keywords, conflicts, and

negative keywords.

Adalysis is entirely for short optimisations, custom monitoring, real-time reporting

dashboards, and actionable insights on what you can do to enhance your account. Utilise

the tools from Adalysis to set up an ad group, run the test, and check the performance

before going forward with the ads. So, does it help you optimise your PPC accounts? It

sure does; give it a try. It has a free 14-day trial, and see for yourself. The starting price

for this is £ 71 per month

Pros

• A go-to, accessible PPC management software

• It helps you in Google Ad search quick optimisation; the tool combing data and

calculating statistical probability give significant insights.

Tool (Bid management. Custom reporting. Ad

group creations.) Recommendations Forecasting

A/B

testing

Run campaigns across

different channels. Conversion tracking

Keyword

research

Competitive

intelligence Cost

WordStream Y N Y Y

Can have tracking

issues. Y N £39

SEMRush Y Y Y Y Y Y £85

Optmyzer Y Y Y Y Y Y N £178

AdEspresso Y N N Y Y N N £38

Kenshoo Y Y Y Y Y Y Y

Available only on

custom plans

Buzzsumo N N N N Y Y Y £71

Ahrefs N N N N Y Y Y £70

Spyfu Y N Y Y Y Y Y £23

Shape Y N N N Y Y N £214





Cons

• It doesn't allow to include or exclude particular campaigns within accounts.

• Plus, there are so many notifications that sometimes it can be overwhelming until you

see the necessary ones.

Conclusion

Taking everything into account, now you know which tool will benefit you. It's enclosed in

the post why PPC tools are a fundamental part of affiliate marketing. Consider starting

with the free tools and look at how it goes. Do experimentation and see what works best

to intensify your affiliates marketing revenue. Remember, knowing these tools can make

you one step ahead to accomplishing overall digital marketing goals.

Bonus: Free tools already at your disposal

Here we wanted to highlight additional support tools within the automation tools but are

free to use. See these as productive tools that focus on different elements of your PPC

campaign management. Whilst, they're free, why not try these out?

1. Google Ads Editor

2. Bing Ads Editor

3. Google Keyword Planner

4. Google Trends

5.Google Analytics

Quantic Mind N Y N Y Y Y N £106

Ispionage Y N Y Y Y Y Y £42

Adalysis Y Y Y Y Y Y Y £71





1. Google Ads Editor

The AdWords Editor is one of the most frequent PPC campaign tools because it is a no-

cost ad generating and creating Editor. In Google AdWords, you can manage ad

campaigns and change keywords online and offline. It is easy to understand and an ideal

tool for large scale alterations and fixes. Google Ad Editor allows you to manage, edit and

view multiple accounts simultaneously. You can search and replace text across

campaigns and ad groups. Additionally, you can make numerous changes in large

quantities and upload them all at once to take full advantage of efficiency.

Tip! Did you know it allows you to import and export files quickly? Well, this tool makes it

trouble-free for you to share your work with co-workers. Moreover, any advertiser with

any size account can benefit from this powerful management tool, especially for PPC

accounts with a long list of ads and keywords.





2. Bing Ads Editor

Bing Ads Editor, in other words, known as Microsoft advertising, is specifically for

Microsoft applications. This platform is almost a direct copy of Google Ads. It offers you

to make offline revisions to your ads to upload quickly to the online platform once you get

internet access. Moreover, with this Bing Ad Editor, you can manage your bids, keyword

research, and track your performance. On the contrary, to the above Google Ad Editor,

this tool doesn't offer automation tools, and it is not publicly revealed; the one who has

access to Bing Ads Account can sign in quickly.

3. Google Keyword Planner



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Next up is Google Keyword Planner, a powerful, handy tool primarily utilised for new

accounts. This tool is planned to help you research the right keywords to build your PPC

campaigns. It permits you to discover the keywords related to your product and services.

This tool is an indispensable means of getting ideas and traffic. It lets you examine the

most competitive and suitable keywords online and offline based on your services,

website, and product.

What's more, you ask? This dominant tool also allows you to see how many impressions

and clicks your keywords might get. Besides, this tool has downsides, like it is a requisite

to create an AdWords account; you cannot search for volumes on desktop and mobile

separately.





4. Google Trends

Google trend is a manageable online tool focused primarily on the popularity of a search

term. This analytic tool is obtainable for measuring and monitoring internet search data.

It allows you to see the results in a search index volume graph.

One of the essential advantages of having google trends is, you get a sight of what kind

of keywords to add, what to avoid, and what to plan for in the future. The only issue is

that there is a minimum traffic requirement to be highlighted on the website. That implies,

if your website doesn't have enough traffic, google trends are of no use.





5. Google Analytics

Without a doubt, Google makes one of the best PPC management tools. The question is,

what makes Google Analytics valuable PPC management software? It provides its users

with an impressive in-depth view of their site visitors, and it allows you to recognise where

your traffic is coming from and visitor's behaviours.

There are undoubtedly several pros, i.e. You can easily connect your Google Analytics

account with your Google ads account. You can collect data from various platforms and

sources like commerce connections and more. It helps you in constructing custom reports

based on your needs. Its disadvantages make the consumer experience on your website

more inconvenient. Plus, it lacks reporting – you don't always have information about

where your visitors are from.



12 Top PPC Tools – PPC Tools for Campaigns and Advertisement

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