Post on 09-Jan-2017
AccountPerformanceReport
153,844 -8.31%
141,063IMPRESSIONS
6,194 1.49%
6,286CLICKS
4.03 0.43%
4.46CTR(%)
25.48 1.77%
25.93AVERAGECPM
0.63 -7.94%
0.58AVERAGECPC
3,920.30 -6.71%
3,657.37COST
103 28.16%
132CONVERTEDCLICKS
1.66 0.44%
2.10CLICKCONV.RATE
38.06 -27.19%
27.71COST/CONVERTEDCLICK
1.1 0.00%
1.1AVERAGEPOSITION
12.24 35.13%
16.54RETURNONINVESTMENT
47,981.90 26.07%
60,491.96TOTALCONVERSIONVALUE
%
%
AUD
AUD
AUD
AUD
AUD
AUD
%
%
AUD
AUD
AUD
AUD
AUD
AUD
ClickPerformance
Clicks
Impressions
Clicks Impressions
2.Jul 4.Jul 6.Jul 8.Jul 10.Jul 12.Jul 14.Jul 16.Jul 18.Jul 20.Jul 22.Jul 24.Jul 26.Jul 28.Jul 30.Jul 1.Aug0
100
200
300
0k
2.5k
5k
7.5k
Clicks Impressions
Jun292015 949 23,806
Jul062015 1,406 32,972
Jul132015 1,434 32,946
Jul202015 1,406 30,965
Jul272015 1,100 22,158
GeographicPerformance
8520
8520
Clicks
4302
4302
2265
2265
1788
1788 155
155 9
9
NewSouthWales Victoria Queensland AustralianCapitalTerritory SouthAustralia
Impressions Clicks ConvertedClicks
NewSouthWales 90,047 4,302 120
Victoria 50,755 2,265 24
Queensland 48,207 1,788 26
AustralianCapitalTerritory 3,937 155 4
SouthAustralia 71 9 0
CityWisePerformance
3637
3637
2010
2010
1441
1441 283
283 163
163
Sydney Melbourne Brisbane Unknown Newcastle
Clicks ConvertedClicks Conversions Cost(AUD) TotalConversionValue(AUD)
Sydney 3,637 107 189 2,156.07 44,334.71
Melbourne 2,010 22 39 1,227.47 9,218.80
Brisbane 1,441 21 43 885.93 13,481.65
Unknown 283 2 6 142.16 1,246.00
Newcastle 163 4 8 83.87 2,801.00
Canberra 155 4 10 96.20 2,133.80
GoldCoast 129 1 2 99.71 657.90
CentralCoast 90 2 4 53.81 1,378.00
SunshineCoast 78 3 7 47.58 1,405.00
Wollongong 63 2 4 37.22 776.00
NetworkPerformance
197
197
6
6 4
4
Googlesearch Searchpartners DisplayNetwork
Clicks Impressions CTR(%) Conversions Cost(AUD) TotalConversionValue(AUD)
Googlesearch 5,759 84,104 6.85 197 3,539.27 50,377.50
DisplayNetwork 333 51,410 0.65 4 174.93 956.00
Searchpartners 203 7,333 2.77 6 99.26 1,770.85
ImpressionSharePerformance
SearchIS SearchBudgetLostIS
6.Jul 13.Jul 20.Jul 27.Jul 3.Aug 10.Aug0
50
100
SearchIS SearchBudgetLostIS
Jul012015 73.45 11.39
Aug012015 73.25 12.89
ConversionsPerformance
Clicks
ConvertedClicks
Clicks ConvertedClicks
29.Jun 6.Jul 13.Jul 20.Jul 27.Jul0k
1k
2k
3k
0
20
40
60
Clicks Conversions ConvertedClicks
ClickConv.Rate
Cost/Conversion(AUD)
Cost/ConvertedClick(AUD)
Conv.Rate
TotalConversionValue(AUD)
Jun292015 949 27 18 1.90 20.80 31.21 2.85 6,508.95
Jul062015 1,406 49 24 1.71 18.52 37.80 3.49 14,032.35
Jul132015 1,434 54 30 2.09 16.80 30.25 3.77 12,813.30
Jul202015 1,406 50 30 2.13 15.65 26.08 3.56 12,314.75
Jul272015 1,438 37 22 1.53 22.15 37.26 2.57 10,098.00
Aug032015
1,440 83 36 2.50 10.24 23.61 5.76 20,661.46
Aug102015 446 24 14 3.14 10.02 17.18 5.38 6,026.70
CampaignPerformance
Clicks Impressions AverageCPC(AUD) CTR(%) AveragePosition ConvertedClicks Cost/Conversion(AUD) ClickConv.Rate
Bay 2,241 23,323 0.39 9.61 1.6 47 10.67 2.10
General 1,767 20,742 0.83 8.52 1.6 34 25.14 1.92
ChairStores 1,091 10,782 0.62 10.12 1.7 21 18.30 1.92
Shopping-Brand 690 35,304 0.80 1.95 0.0 8 39.56 1.16
DynamicRemarketing 333 51,410 0.53 0.65 1.1 2 43.73 0.60
ChairsRetractable 64 568 0.58 11.27 1.3 2 9.26 3.12
Brands 57 334 0.33 17.07 1.2 1 18.85 1.75
Thechairsstore 48 257 0.41 18.68 1.1 4 2.43 8.33
Competitors 4 127 2.41 3.15 1.9 0 0.00 0.00
Newsletters 0 0 0.00 0.00 0.0 0 0.00 0.00
AdGroupPerformance
CampaignName
Clicks Impressions CTR(%)
AverageCPC(AUD)
Cost(AUD)
AveragePosition
ConvertedClicks
Cost/Conversion(AUD)
ClickConv.Rate
TallChairs Store 1,257 13,675 9.19 0.32 405.77 1.5 23 10.96 1.83
ChairLines LeadGen 775 9,217 8.41 0.69 535.92 1.9 17 17.29 2.19
Chairs Shopping 690 35,304 1.95 0.80 553.87 0.0 8 39.56 1.16
GroundMounted
PR 584 5,742 10.17 0.62 364.14 1.8 7 36.41 1.20
ChairsBrand Branding 526 4,271 12.32 0.40 209.53 1.6 9 13.97 1.71
SleepingChairs Store 381 3,727 10.22 0.61 234.03 1.7 12 10.18 3.15
AllVisitors DynamicRemarketing
333 50,460 0.66 0.53 174.93 1.1 2 43.73 0.60
RetractableChairs
General 255 2,119 12.03 1.09 279.21 1.2 4 46.54 1.57
Chairsforresting
General 156 1,382 11.29 0.60 94.25 1.6 0 0.00 0.00
PortableChairs Bay 145 1,198 12.10 0.47 67.73 1.7 8 4.84 5.52
AdPerformance
Clicks AverageCPC(AUD) CTR(%) Impressions Cost(AUD) ClickConv.Rate AveragePosition
BayAreaChairsGreatPricesonBay'sMostPopular
Chairs.FreeShipping!
www.thechairstore.com.au
831 0.30 11.46 7,250 248.82 2.53 1.4
DynamicallygeneratedheadlineLeadingChairsBrands
FreeShipping.ShopOnline.
www.thechairstore.com.au
656 0.63 10.68 6,140 410.36 1.37 1.8
TallChairsSaleOnNowBiggestChairsRange&Deals!
Free&FastDeliveryAustraliaWide
www.thechairstore.com.au
616 0.70 10.03 6,140 432.86 2.60 1.7
BayAreaChairsLowPrices&100%FreeShipping.
ShopOnlineForHill'sClotheslines
www.thechairstore.com.au
534 0.31 9.22 5,789 164.52 1.69 1.5
ChairsinBayAreaShopOnlineforBay'sMostPopular
Chairs.100%FreeShipping!
www.thechairstore.com.au
470 0.37 12.25 3,837 171.81 2.13 1.6
DynamicallygeneratedheadlineLowPrices&100%FreeShipping.
LeadingBrands.AllPopularModels
www.thechairstore.com.au
400 0.62 10.80 3,703 246.93 2.00 1.7
RetractableChairsLowPrices&100%FreeShipping.
HugeRange—IncBay&Valley.
www.thechairstore.com.au
205 1.05 13.25 1,547 215.19 1.46 1.2
BayPortable170OneoftheBestPortableChairs
Available.GreatPrices.ShopNow!
www.thechairstore.com.au
123 0.50 11.78 1,044 61.30 6.50 1.8
DesignerChairsMadespeciallytosuityourtaste!
DeliveryIncludedAustraliaWide
www.thechairstore.com.au
108 0.63 10.47 1,032 68.20 0.00 1.7
ChairsNowOnSaleLargeRangeIndoorOutdoorPortable
Free&FastDeliveryAustraliaWide
www.thechairstore.com.au
75 0.60 8.97 836 45.37 0.00 2.0
KeywordPerformance
Clicks AverageCPC(AUD) CTR(%) Impressions Cost(AUD) ClickConv.Rate AveragePosition
ChairLines 875 0.30 15.11 5,790 263.41 2.06 1.1
baychairs 334 0.23 12.04 2,773 78.39 2.40 1.7
coloredchairs 262 0.69 7.86 3,334 179.99 1.53 1.6
chairlines 230 0.64 12.14 1,895 146.07 2.61 2.0
+beach+chairs 169 0.41 4.88 3,462 69.74 0.59 1.5
+bay+beach+chairs+lines 151 0.26 6.80 2,222 38.83 3.31 2.1
recliningchairs 125 0.61 10.30 1,214 76.04 0.00 1.7
+bay+area+chairlines 115 0.21 8.45 1,361 23.77 3.48 1.9
+retracting+chairs+line 103 1.39 13.39 769 143.05 1.94 1.0
+retractable+chairs 94 0.82 11.39 825 77.43 1.06 1.4
SearchQueries
Clicks AverageCPC(AUD) CTR(%) Impressions Cost(AUD) ClickConv.Rate AveragePosition
bayareachairs 784 0.30 11.48 6,827 234.20 2.17 0.8
baybeachchairs 310 0.30 7.40 4,190 94.42 2.26 0.9
chairs 175 0.78 7.47 2,344 136.69 1.71 1.2
coloredchairs 144 0.64 6.06 2,378 92.08 2.78 0.9
retractablechairs 118 0.82 6.29 1,877 96.42 0.85 1.0
bayareachairline 112 0.27 6.62 1,693 29.80 4.46 1.7
redcoloredchairs 108 0.19 8.03 1,345 20.85 2.78 1.4
beachrecliningchairs 78 0.63 14.21 549 49.10 0.00 0.6
woodenbeachchairs 77 0.66 6.80 1,132 51.01 0.00 1.1
woodenchairs 73 0.92 4.99 1,464 67.36 1.37 0.7
GoogleAnalytics:AdwordseCommerceOverview
37,735.76 6.54%
40,202.59TRANSACTIONREVENUE
132 13.64%
150TRANSACTIONS
285.88 -6.25%
268.02REVENUE/TRANSACTION
4.03 -4.47%
3.85TRANSACTIONREVENUE/SESSION
256.71 1.69%
261.06REVENUE/ITEM
2.32 0.27%
2.59GOALCONVERSIONRATE(%)
AUD
AUD
AUD
AUD
AUD
AUD
AUD
AUD
%
%
CampaignPerformance
Transactionrevenue(AUD) Transactions Revenue/Transaction(AUD) TransactionRevenue/Session(AUD) GoalConversionRate(%)
Thechairsstore 2,404.95 7 343.56 30.44 17.72
Bay 10,207.60 36 283.54 3.86 2.49
Retractablechairs 517.95 2 258.98 6.09 4.71
Baybeachchairs 18,419.39 70 263.13 5.28 3.21
Bayrecliningchairs 2,757.95 11 250.72 2.15 1.79
Chairs-General 4,526.75 18 251.49 2.53 2.29
Shopping-Brand 1,179.00 5 235.80 1.91 1.46
DynamicRemarketing 189.00 1 189.00 0.51 0.27
Recommendations
1. a
2. b
3. c
4. d
5. e