Post on 26-Aug-2014
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Imagine…
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Think of all the things you could do by getting more customers and growing your business. You could …
Hire More People
GKR Office Manager
Anywhere, USA – May 2, 2014 !Golden Kitchen Remodeling!
Similar!
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Think of all the things you could do by getting more customers and growing your business. You could …
Open a New Location
YOGA A Yoga Studio
Opening Soon
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Do More of Whatever Makes You Happy
Think of all the things you could do by getting more customers and growing your business. You could …
How?
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Online marketing is a great way to get more website visits.
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions.
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions. What you do with those contacts next can make the difference between a prospect and a customer.
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions. What you do with those contacts next can make the difference between a prospect and a customer.
*Awesome = Easy-to-find information, clear methods of contact, strong calls to action
Lead Management
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.
It’s what helps you grow your business, so you can do more of this
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.
It’s what helps you grow your business, so you can do more of this
and this
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.
It’s what helps you grow your business, so you can do more of this
and this
and this
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.
(Especially this!)
It’s what helps you grow your business, so you can do more of this
and this
and this
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To get started with a smart lead management program, follow these four simple steps.
Build Your Contact List 1
STEP
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Collecting the name, phone number, and email address of every potential customer who contacts your business is an excellent way to ensure that you have all the info you need to contact prospects. Plus, by storing information in an online database, you can share lists with your staff and easily update information to help you follow up with leads.
Living in the past
Track the Marketing Source 2
STEP
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Leads can come from many places, such as radio, search engine results, social, etc. Whichever method gets you leads, tracking where they came from can help you understand which marketing strategies are working, and which ones aren’t. Call tracking, unique tracking links, and fully automated tracking systems are a few of the ways to get this done.
Respond to Calls & Emails ASAP 3
STEP
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Sometimes it’s not possible to answer every single call. Those missed calls may turn into voicemails or emails, and it’s key to your business
that you follow up with them ASAP. Why? By contacting these prospects quickly, you can provide the information they are looking
for before they get it from your competitors. And if that’s not reason enough, consider this:
consumers often choose the business that contacts them back the fastest.
Nurture Long-Term Leads 4
STEP
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Lead nurturing is one of the key elements of lead management. It’s where you stay top of mind with contacts turned leads who may not be ready to buy right now. Following up with these leads can help you stay top of mind for when they are ready to purchase. A lead nurturing email program is a great way to accomplish this. Consider emails that include special offers, helpful information, or happy customer testimonials.
Build a Contact List 1.
Final Checklist
2. 3. 4.
Track Marketing Source
Respond ASAP
Nurture Leads
Get Started Now!
We’ve made lead management simple. How? Check out our free ebook to learn how ReachEdge, our total digital marketing platform, can help you get it right.
DOWNLOAD EBOOK
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