Powerful Lead Management: Best Practices Checklist

Lead Management Best Practices Checklist

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Online marketing is a great way to get more website visits.



Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions.



Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions. What you do with those contacts next can make the difference between a prospect and a customer.



Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions. What you do with those contacts next can make the difference between a prospect and a customer.

*Awesome = Easy-to-find information, clear methods of contact, strong calls to action


Lead Management


Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.




It’s what helps you grow your business, so you can do more of this





and this





and this

and this




(Especially this!)


and this

and this



To get started with a smart lead management program, follow these four simple steps.


Build Your Contact List 1

STEP


Collecting the name, phone number, and email address of every potential customer who contacts your business is an excellent way to ensure that you have all the info you need to contact prospects. Plus, by storing information in an online database, you can share lists with your staff and easily update information to help you follow up with leads.

Living in the past


Track the Marketing Source 2

STEP


Leads can come from many places, such as radio, search engine results, social, etc. Whichever method gets you leads, tracking where they came from can help you understand which marketing strategies are working, and which ones aren’t. Call tracking, unique tracking links, and fully automated tracking systems are a few of the ways to get this done.


Respond to Calls & Emails ASAP 3

STEP


Sometimes it’s not possible to answer every single call. Those missed calls may turn into voicemails or emails, and it’s key to your business

that you follow up with them ASAP. Why? By contacting these prospects quickly, you can provide the information they are looking

for before they get it from your competitors. And if that’s not reason enough, consider this:

consumers often choose the business that contacts them back the fastest.


Nurture Long-Term Leads 4

STEP


Lead nurturing is one of the key elements of lead management. It’s where you stay top of mind with contacts turned leads who may not be ready to buy right now. Following up with these leads can help you stay top of mind for when they are ready to purchase. A lead nurturing email program is a great way to accomplish this. Consider emails that include special offers, helpful information, or happy customer testimonials.


Build a Contact List 1.

Final Checklist

2. 3. 4.

Track Marketing Source

Respond ASAP

Nurture Leads

Get Started Now!

We’ve made lead management simple. How? Check out our free ebook to learn how ReachEdge, our total digital marketing platform, can help you get it right.

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Powerful Lead Management: Best Practices Checklist

Small Business & Entrepreneurship

Transcript of Powerful Lead Management: Best Practices Checklist