Powered by Community

Post on 05-Dec-2014

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A manifesto for building online communities.

Transcript of Powered by Community

‘Powered by Community’

A manifesto for building online communities

Andy HowardOnline Community Dudehttp://andyhoward.id.au

What’s a community about?

Every product or service is designed for a niche

The people in the niche are a community

As an online community builder, what’s your role?

Uh, no. You can’t own the community

You can only serve the community

Success comes from providing something useful and desirable

Don’t give the community what you think it needs

Give the community what it wants

Sounds simple. Where do I start?

Text

Find existing online communities

Listen to the online communities

Learn from the communities

Photographers are already posting photos online

Online discussion about sharing photography is increasing

There’s a community desire for a platform

Now, hatch a plan

Where do you want to be?

Where does the community want to be?

Find the middle ground

Let’s go! Join the dots…

Target market

Blog

Podcast

Flash MagazineWiki

Channel

Virtual world

Microsite

Mashup

Short Film

?

Technology

Give it a shot

Keep listening, refining and adjusting

Be community-centric

You’ll grow from there.

(In case you didn’t notice… photography and inspiration from www.flickr.com)