6.21.2015

Hi, I’m Jia Techie, Geek, Entrepreneur

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Smart Toys - Real to Digital

What is Real to Digital?

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Skylanders •  Real Toys meet Digital •  “Toys to Life” Genre •  From 0 to $1.5 Billion Annually in 3

years •  Larger than Call of Duty for

Activision

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Disney Infinity •  Disney follows with the Infinity Series •  Features all of their Characters •  2.0 focused on Marvel •  Billion $ Franchise Now

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Nintendo Amiibo

•  Huge Amiibo Launch •  Tied directly to Super Smash

Bro’s •  Already garnering a lot of success

•  Moved 5.7 Million toys in 3 months

$3 Billion Annually Already •  3 Companies in 3 years •  So big, its in the Macy’s Day Parade •  No.1 in Toy Market

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What Do We Do The Full Ecosystem

Smart Toys linked to Games

Figure and Merchandise Design •  Modeling / Sculpting •  Refinement •  Prototype and Print •  Molding •  Manufacturing

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PowerCore NFC + QR •  NFC Redemption Technology •  ID Generation

•  Unique ID Generation •  Point-of-Sales ID Generation

•  Obfuscation and Authenticity •  Near Field •  Unique

•  Vetted Technology •  Equipped in all smartphones •  Apple Pay, Skylanders, RFID

standard, etc

Customer Analytics •  Campaign

•  Performance tracking •  User Aq

•  User •  Demographics •  ASL •  Behavior

•  Product •  Interaction •  Competitive Analysis

•  Brand •  Correlation and Cohesiveness

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Global Distributed Teams

Global Teams •  San Francisco •  Beijing •  Shenzen •  Tokyo •  Manila, Philippines

Global Requirements •  Core Team in the San Francisco •  Manufacturing in China •  Game Clients global -> USA, Japan, Korea, China •  We’re a small team

Why Global Teams •  Localized Expertise •  Localized Efficiency •  Cost Arbitrage •  Grow Initially fast

Why Not Global •  Overhead Inefficiency

•  Regulation •  Taxes / Costs

•  Requires Mature Team •  Work Ethic •  Discipline

•  Communication Issues •  Language Barrier •  Cultural Barriers

Our Teams •  Executive Team •  Product Management •  Modeling and Design •  Marketing •  Manufacturing •  Software Engineering •  Hardware Engineering

Engineering •  Core IP Team •  Inherent Knowledge •  Hardest team to move and change •  Biggest Cost Center •  Requires low latency communication •  Less an issue for localization on product

Sustainability Factors How does a team scale out to a big team •  Ecosystem to support engineers •  Thought Leadership

•  Engineering •  Project Management

•  Domain Expertise •  Web, Hardware, Embedded, Games

•  Competition •  Salary sustainability

Salaries USA – San Francisco •  Senior Engineers – $150-200k •  Fresh Graduate – $80-120k China - Beijing •  Senior Engineers – $65-100k •  Fresh Graduate – $25-50k

At 100 People $15 Million vs $6.5 Million

Engineering Reputation •  Good Engineering is

Everywhere •  Language Proficiency in

relevant languages •  StackOverflow •  Experts Exchange

http://venturebeat.com/2015/04/05/data-best-programming-talent-in-the-world-is-not-in-california/

Management and Recruiting •  Local executive management •  Recruiting funnels •  Team building and management •  Sustaining

Distributed Tools •  Asana •  Slack •  GitHub / Bitbucket •  Evernote •  Dropbox •  Atlassian Suite

Work Hard, Drink Coffee •  Communicate

•  Coordinate and Plan •  Document •  Repeat

•  Work Hard

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Thank You