POSTER Basic guide

A poster is a piece of printed paper designed

to be attached to a wall or vertical surface

POSTER: TEXT AND GRAPHICS

Purpose

Color

Font

Background

Layout

Graphics

Your message has to be

clear.

Do some thumb stetches

so you can decide how is

the best way to impact

with your message.

When choosing colors for your poster, using 2-3

colors will give the best look.

The background and text should have a high

contrast. To ensure this, use a light color for the

background with a dark colored text or a darker

background with light text.

Often times a solid tone, or a very simple

gradient is the best option.

Also, choose a color that will complement the

color you have chosen for your font.

Avoid red-green combinations.

Titles should be readable from 6 m. away and the

and body text from 2 m.

Headings and other text having the same level of

importance should be the same font size.

Leave breathing space around your text.

Be sure everything has its space.

Leave enough space for titles, body text and

images.

Remember to organize information from left to

right.

Visual information is essential

The type of image

The place that is uses in the format

Its size