POST-SALE MARKETING

POST-SALE MARKETING = WHAT MARKETERS DO AFTER

SALES?

EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION

EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION

PROBLEM

GIFT CARD WAS FOR LONDON STOREPURCHASE MADE IN APAC STORE

RESULT

PAID FULL PRICE!!!PANIC & DISTRESSED CUSTOMER

EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION

PROBLEM SOLVED

SPEED OF LIGHTNINGAWESOME CUSTOMER SERVICE

NO HASSLE HAPPY CUSTOMER

WILL DEFINITELY BUY AGAIN!

WHY IS POST-SALE MARKETING IMPORTANT?

REDUCE ANY POTENTIAL DISSATISFACTION

FEEDBACK & REFERRAL

CUSTOMER SERVICE

CHURN DETECTION & ENHANCE LOYALTY

CROSS SELL & UPSELL

UPDATE & ANNOUNCEMENT

CUSTOMER SERVICE

EXAMPLE - CUSTOMER SERVICE

CALL CENTER

THE BADDedicated person to attend to the call.Must have answers on-the-spot High Maintenance Hard to understand sometimes

THE GOODImmediate response

EXAMPLE - CUSTOMER SERVICE

LIVE CHAT

THE BADDedicated person to attend to the chat.Must have answers on-the-spot

THE GOODImmediate response

EXAMPLE - CUSTOMER SERVICE

SOCIAL MEDIA

THE BADAir Your Dirty Laundry For EVERYONE to see.

THE GOODShows ActivityGood PublicityBut….

Of customers believe it takes too long to reach a live person

Of customers service agents fail to answer customers questions

Of customers went to a competitor due to bad service.

Of customers ended a business relationship due to bad service.

75% 78%

61%50%

EMAIL MARKETING

THE BADCan be annoying Sometimes Abused

Not Related

THE GOODHighest Conversion Rate

Cheapest to Manage

EMAIL MARKETING VS SOCIAL MEDIA

CampaignImpressionsClicksCTRAvg CTRCostConversionsCost Per Acquisition

Email 1000505%$1$5010$5

Social Media 200020010%$1

$20010$20

NEWSLETTERS

NEWSLETTERS

Make sure it’s relevant to everyoneNot too frequentShort and SweetNot to Sale-sy

SEND ADVISOR

SEMI SEGMENTATION

SEND ADVISOR

SEND ADVISOR

SEND ADVISOR

BUSINESS INTELLIGENCE

Every customer is different, why send them the same email?

Minematic helps online businesses reach out to your customers in a personalized

manner - via email marketing.

Imagine 100,000 emails, and not one the same.

EXAMPLE- FEEDBACK AND REFERRAL

W

D-U

W

D-U

W

D-U

W

D-U

W

D-U

New || Women || Men || Sports || Home || Lifestyle || Kids || Sale || Clearance

W

D-U

HEY Charlie! We just need to know: would you recommend

Wood-U to your family and friends?

W D-U

W

D

W

D-U

W

D-

W

D-U

W

D-U

W

D-U

W

D-UW

D

-U

W

D-U

1 2 3 4 5 6 7 8 9 10

SORRY VERY MUCH

This survey is powered by Minematic

Please do not unsubscribe

Subject : Love your new item? Then meet it’s soulmate

EXAMPLE: CROSS - SELLING CAMPAIGN

Subject : Did you find what you were looking for?

EXAMPLE: BROWSE DROP OFF CAMPAIGN

FACTS

OPEN RATE CLICK THROUGH CONVERSION

41% of customers opened our emails

10% clicked through to the website

34% of customers purchased, f rom click through.

22% lift in open to click rate

> 300% ROI> 300K recommendations served

> 12 months and still LIVE

Thank you wen@minematic.com

Find out more www.minematic.com