Post-sale marketing deck for workshop- MYCyberSALE
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POST-SALE MARKETING
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Transcript of Post-sale marketing deck for workshop- MYCyberSALE
POST-SALE MARKETING
POST-SALE MARKETING = WHAT MARKETERS DO AFTER
SALES?
EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION
EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION
PROBLEM
GIFT CARD WAS FOR LONDON STOREPURCHASE MADE IN APAC STORE
RESULT
PAID FULL PRICE!!!PANIC & DISTRESSED CUSTOMER
EXAMPLE- REDUCE ANY POTENTIAL DISSATISFACTION
PROBLEM SOLVED
SPEED OF LIGHTNINGAWESOME CUSTOMER SERVICE
NO HASSLE HAPPY CUSTOMER
WILL DEFINITELY BUY AGAIN!
WHY IS POST-SALE MARKETING IMPORTANT?
REDUCE ANY POTENTIAL DISSATISFACTION
FEEDBACK & REFERRAL
CUSTOMER SERVICE
CHURN DETECTION & ENHANCE LOYALTY
CROSS SELL & UPSELL
UPDATE & ANNOUNCEMENT
CUSTOMER SERVICE
EXAMPLE - CUSTOMER SERVICE
CALL CENTER
THE BADDedicated person to attend to the call.Must have answers on-the-spot High Maintenance Hard to understand sometimes
THE GOODImmediate response
EXAMPLE - CUSTOMER SERVICE
LIVE CHAT
THE BADDedicated person to attend to the chat.Must have answers on-the-spot
THE GOODImmediate response
EXAMPLE - CUSTOMER SERVICE
SOCIAL MEDIA
THE BADAir Your Dirty Laundry For EVERYONE to see.
THE GOODShows ActivityGood PublicityBut….
Of customers believe it takes too long to reach a live person
Of customers service agents fail to answer customers questions
Of customers went to a competitor due to bad service.
Of customers ended a business relationship due to bad service.
75% 78%
61%50%
EMAIL MARKETING
THE BADCan be annoying Sometimes Abused
Not Related
THE GOODHighest Conversion Rate
Cheapest to Manage
EMAIL MARKETING VS SOCIAL MEDIA
CampaignImpressionsClicksCTRAvg CTRCostConversionsCost Per Acquisition
Email 1000505%$1$5010$5
Social Media 200020010%$1
$20010$20
NEWSLETTERS
NEWSLETTERS
Make sure it’s relevant to everyoneNot too frequentShort and SweetNot to Sale-sy
SEND ADVISOR
SEMI SEGMENTATION
SEND ADVISOR
SEND ADVISOR
SEND ADVISOR
BUSINESS INTELLIGENCE
Every customer is different, why send them the same email?
Minematic helps online businesses reach out to your customers in a personalized
manner - via email marketing.
Imagine 100,000 emails, and not one the same.
EXAMPLE- FEEDBACK AND REFERRAL
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D-U
W
D-U
W
D-U
W
D-U
W
D-U
New || Women || Men || Sports || Home || Lifestyle || Kids || Sale || Clearance
W
D-U
HEY Charlie! We just need to know: would you recommend
Wood-U to your family and friends?
W D-U
W
D
W
D-U
W
D-
W
D-U
W
D-U
W
D-U
W
D-UW
D
-U
W
D-U
1 2 3 4 5 6 7 8 9 10
SORRY VERY MUCH
This survey is powered by Minematic
Please do not unsubscribe
Subject : Love your new item? Then meet it’s soulmate
EXAMPLE: CROSS - SELLING CAMPAIGN
Subject : Did you find what you were looking for?
EXAMPLE: BROWSE DROP OFF CAMPAIGN
FACTS
OPEN RATE CLICK THROUGH CONVERSION
41% of customers opened our emails
10% clicked through to the website
34% of customers purchased, f rom click through.
22% lift in open to click rate
> 300% ROI> 300K recommendations served
> 12 months and still LIVE
