Chapter9

The power of the name

Name is the hook that hangs

Name shouldn’t go “ over the edge ”

Choosing name is like

Driving a racing car

A Good name?

A Good name?

best insurance

Printer’s Ink is dead !

Advertising age regains

Advertising age regains

want to be famous brand ?

First company ,

with A new product ,

& a New idea …

Bringing the product out of the closet

Turn The Name Around

Inside out

See what you expect to see

“If you want Goodrich

you’ll just have to remember Goodrich”

It’s not Goodrich problem

It’s your problem