Elements of Positioning

Statement

• Target Audience• Target Mindset• Point of Difference• Reason to Believe

For large companies marketing onlineTARGET AUDIENCE

seeking to establish one-to-one reliant relationships with “best” customers

TARGET MINDSET

Exactis.com provides outsourcing solutionsto complex online communications

requiring precision targeting, messaging and impactPOINT OF DIFFERENTIATION

through a legacy of marketing expertise and front-line Internet technology.

REASON TO BELIEVE

The Brand Essence

“Precision E-mail Marketing and Communications.”

Core Recommendation

• Positioning• Product Branding• Brand Architecture• Design System

Design System Development

Criteria

• Reflect and reinforce brand positioning

• Leverage key element of signature

• Establish consistent “theme” throughout all applications

• Easy to implement and maintain