Positioning & New Design System
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Transcript of Positioning & New Design System
Elements of Positioning
Statement
• Target Audience• Target Mindset• Point of Difference• Reason to Believe
For large companies marketing onlineTARGET AUDIENCE
seeking to establish one-to-one reliant relationships with “best” customers
TARGET MINDSET
Exactis.com provides outsourcing solutionsto complex online communications
requiring precision targeting, messaging and impactPOINT OF DIFFERENTIATION
through a legacy of marketing expertise and front-line Internet technology.
REASON TO BELIEVE
The Brand Essence
“Precision E-mail Marketing and Communications.”
Core Recommendation
• Positioning• Product Branding• Brand Architecture• Design System
Design System Development
Criteria
• Reflect and reinforce brand positioning
• Leverage key element of signature
• Establish consistent “theme” throughout all applications
• Easy to implement and maintain