Post on 22-Mar-2016
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FRAMEWORKA Portfol io
Page
Number
Page
Number
Page
Number
Page
Number
Page
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00i FRAMEWORK
115 ANGIE CAO
13 VOGUE
133 WOODY ALLEN
35 VOYAGE
141 LOVE YOUR ENEMY
06
01
07
02
08
57 TED 2012
155 WEB DESIGN
79 US PARKS
167 CHECKMARK
95 LEARN & LIVE
03Page
Number
Page
Number
Page
Number
Page
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09
04
10
05
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
12
Number
00
Framework THE ELEMENTS OF A CLASSIC, WITH A MODERN EDGE.
To redesign a magazine publication to better reflect modern day aesthetics. The size, length, and overall style could be adjusted to better express the new concept. Vogue, an international classic deeply rooted in the fashion world, was redesigned to mirror the amazing clothes.
The new typography, color palette, and image style were all updated to cre-ate a more visually exciting publication. The magazine was a special winter edition insert so it was shorter in length and much larger in size. By using large scale type, repetitve imagery, and bold colors the special edition Vogue has a much stronger voice than the original version. Masculinity versus feminitiy, hot versus cold, and old versus new all played siginificant roles in the redesign. The finished product was a blend of classic fashion and a modern boldness that helped bring it into a new era.
| Chal l enge
| S trategy
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
14
VOGUE, REDESIGN
Tit l e
Page
15
Framework THE ELEMENTS OF A CLASSIC, WITH A MODERN EDGE.
Number
01
To redesign a magazine publication to better reflect modern day aesthetics. The size, length, and overall style could be adjusted to better express the new concept. Vogue, an international classic deeply rooted in the fashion world, was redesigned to mirror the amazing clothes.
The new typography, color palette, and image style were all updated to cre-ate a more visually exciting publication. The magazine was a special winter edition insert so it was shorter in length and much larger in size. By using large scale type, repetitve imagery, and bold colors the special edition Vogue has a much stronger voice than the original version. Masculinity versus feminitiy, hot versus cold, and old versus new all played siginificant roles in the redesign. The finished product was a blend of classic fashion and a modern boldness that helped bring it into a new era.
| Chal l enge
| S trategy
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
16
VOGUE, REDESIGN
Tit l e
Page
17
CHRONICLE/TUNGSTENTypefaces
12’ ’ x 16’ ’Size
6 COLUMNGrid
MOHAWK SUPERFINEPaper
MISCELANEOUSPhotography
PERFECT BOUNDBinding
VOGUE REDESIGNProjec t
SPRING 2011Date
EXPERIMENTAL TYPOGRAHYClass
CHERI GREYIns truc tor
TWINS, ICE, MASCULINITYInsp irat ion
PRINTED BOOKFormat
Golden Rat io
Spec i f i cat ions
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
18
VOGUE, REDESIGN
Tit l e
Page
19
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
20
VOGUE, REDESIGN
Tit l e
Page
21
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
22
VOGUE, REDESIGN
Tit l e
Page
23
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
24
VOGUE, REDESIGN
Tit l e
Page
25
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
26
VOGUE, REDESIGN
Tit l e
Page
27
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
28
VOYAGE
Tit l e
Page
29
To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.
TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.
Framework THE COMFORTS THAT MAKE A HOUSE A HOME.
Number
02
To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.
TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.
| Challenge
| Strategy
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
30
LOVE YOUR ENEMY
Tit l e
Page
31
Golden Rat io
UNIVERS/MRS EAVESTypefaces
6’ ’ x 9’ ’Size
5 COLUMNGrid
NEENAH CLASSICPaper
MISCELANEOUSPhotography
SIGNATURE BOUNDBinding
LOVE YOUR ENEMYProjec t
FALL 2O11Date
TYPOGRAPHIC SYSTEMSClass
BRENDAN CALLAHANIns truc tor
FLAGS, FREE SPEECHInsp irat ion
PRINTED BOOK SERIESFormat
Spec i f i cat ions
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
32
LOVE YOUR ENEMY
Tit l e
Page
33
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
34
LOVE YOUR ENEMY
Tit l e
Page
35
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
36
LOVE YOUR ENEMY
Tit l e
Page
37
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
38
LOVE YOUR ENEMY
Tit l e
Page
39
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
40
LOVE YOUR ENEMY
Tit l e
Page
41
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
42
LOVE YOUR ENEMY
Tit l e
Page
43
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
44
03
Framework THE EXPLORATION OF PLACES FAR AND UNKNOWN.
Number
To create a calendar using experimental typography that was both func-tional as well as beautiful. This is a challenge that is often found in design, how to create something that is usable and still pleasing to the eye. Size and spacing must play a large part in the design.
Voyage, 2012 chronicles a journey around the world spanning 14 countries on four continents over the course of 100 days. A variety of languages, cultures, and climates were visited which is expressed visually through ty-pography and images. Each month is written in the country’s corresponding language and has an abstracted version of the latitude and longitude of its location. To add a personal level, excerpts from a travelogue kept during the voyage are included. The layout of each month allows the calendar to be fully functional and includes holidays and phases of the moon.
| Chal l enge
| S trategy
VOYAGE
Tit l e
Page
45
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
46
VOYAGE
Tit l e
Page
47
APOLLO/ FRUTIGERTypefaces
13 ’ ’ x 19 ’ ’Size
8 COLUMNGrid
BRILLIANT MATTEPaper
CAREY ORDWAYPhotography
WIRE-OBinding
2012 CALENDARProject
SPRING 2011Date
EXPERIMENTAL TYPOGRAHYClass
CHERI GREYInstructor
LATITUDE AND LONGITUDEInspiration
PRINTED CALENDARFormat
Golden Ratio
Specifications
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
48
VOYAGE
Tit l e
Page
49
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
50
03.
30.
01. 02.
01.
08.
15.
29.
22.
02.
09.
16.
30.
23.
03.
10.
17.
31.
24.
04.
11.
18.
25.
05.
12.
19.
26.
06.
13.
20.
27.
07.
14.
21.
28.
OCTOBER M TU TH F SS W
35° 40 0 N, 139° 45 0 ETOKYO, JAPAN 11:30 P.m.
Every thing in Tokyo feels more delicate than other major cities. I can’t really explain it but it is all a little more beautiful that in New York or San Francisco. It was cherry blossom week and the whole city was just raining with petals. It gave the streets a pink tint and people walked over the fallen blossoms and crushed them as they hurried about their daily errands and important business.
VOYAGE
Tit l e
Page
51
03.
30.
01. 02.
01.
08.
15.
29.
22.
02.
09.
16.
30.
23.
03.
10.
17.
31.
24.
04.
11.
18.
25.
05.
12.
19.
26.
06.
13.
20.
27.
07.
14.
21.
28.
OCTOBER M TU TH F SS W
35° 40 0 N, 139° 45 0 ETOKYO, JAPAN 11:30 P.m.
Every thing in Tokyo feels more delicate than other major cities. I can’t really explain it but it is all a little more beautiful that in New York or San Francisco. It was cherry blossom week and the whole city was just raining with petals. It gave the streets a pink tint and people walked over the fallen blossoms and crushed them as they hurried about their daily errands and important business.
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
52
VOYAGE
Tit l e
Page
53
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
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54
27. 28. 29. 30. 31. 01. 02.
03. 04. 05. 06. 07. 08. 09.
10. 11. 12. 13. 14. 15. 16.
17. 18. 19. 20. 21.
29. 30.
22. 23.
24. 25. 26. 27. 28.
JUNE M TU TH F SS W
TONLE SAP, CAMBODIA 5:30 a.m.
The heat during mid day is almost unbearable. As soon as you step outside you are soaked through with sweat and wishing you were back inside with the mediocre air conditioning. The locals are walk-ing around in long sleeve shirts and pants and don’t seem to notice the heat. I wonder if I lived here for long enough I could some how adapt to this intense weather.
13° 0’ 0 N, 104° 0’ 0 E
VOYAGE
Tit l e
Page
55
27. 28. 29. 30. 31. 01. 02.
03. 04. 05. 06. 07. 08. 09.
10. 11. 12. 13. 14. 15. 16.
17. 18. 19. 20. 21.
29. 30.
22. 23.
24. 25. 26. 27. 28.
JUNE M TU TH F SS W
TONLE SAP, CAMBODIA 5:30 a.m.
The heat during mid day is almost unbearable. As soon as you step outside you are soaked through with sweat and wishing you were back inside with the mediocre air conditioning. The locals are walk-ing around in long sleeve shirts and pants and don’t seem to notice the heat. I wonder if I lived here for long enough I could some how adapt to this intense weather.
13° 0’ 0 N, 104° 0’ 0 E
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
56
VOYAGE
Tit l e
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57
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
58
LEARN AND LIVE
Tit l e
Page
59
Fra m e w o r k T H E N E W E R A O F H E A LT H A N DQ UA L I T Y N U T R I T I O N .
Nu m b e r
04
To define, research, distill, and solve a current social problem impacting the United States. After much research, this project sought to determine plausible solutions for the current poor quality of food served in United States public schools.
Learn and Live uses black and white photography and rich colors to por-tray the poor state of our public schools and the amazing potential that they have for improvement. A clean, friendly aesthetic and playful foldout sections throughout the book help to keep the serious issue from being too heavy. By combining help from the community, a fresh look at nutrition, and an increased interest across the country this issue has the potential to make some serious improvements within the school system and hopefully start children out on a better nutritional path.
| C h a l l e n g e
| S t ra t e g y
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
60
LEARN AND LIVE
Tit l e
Page
61
CAECILIA/ WHITNEYTypefaces
6’ ’ x 9 ’ ’Size
6 COLUMNGrid
BRILLIANT MATTEPaper
MISCELANEOUSPhotography
PERFECT BOUNDBinding
LEARN AND LIVEProject
SPRING 2011Date
VISUAL COMMUNICATIONClass
PHIL HAMLETTInstructor
TWINS, ICE, MASCULINITYInspiration
PRINTED BOOKFormat
Golden Ratio
Specifications
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
62
LEARN AND LIVE
Tit l e
Page
63
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
64
LEARN AND LIVE
Tit l e
Page
65
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
66
LEARN AND LIVE
Tit l e
Page
67
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
68
LEARN AND LIVE
Tit l e
Page
69
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
70
LEARN AND LIVE
Tit l e
Page
71
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
72
LEARN AND LIVE
Tit l e
Page
73
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
74
LEARN AND LIVE
Tit l e
Page
75
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
76
LEARN AND LIVE
Tit l e
Page
77
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
78
ANGIE CAO
Tit l e
Page
79
Framework THE COMFORTS THAT MAKE A HOUSE A HOME.
Number
05
To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.
TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.
| Challenge
| Strategy
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
80
ANGIE CAO
Tit l e
Page
81
CHRONICLE/ TUNGSTENTypefaces
12 ’ ’ x 16 ’ ’Size
6 COLUMNGrid
MOHAWK SUPERFINEPaper
MISCELANEOUSPhotography
PERFECT BOUNDBinding
VOGUE REDESIGNProject
SPRING 2011Date
EXPERIMENTAL TYPOGRAHYClass
CHERI GREYInstructor
TWINS, ICE, MASCULINITYInspiration
PRINTED BOOKFormat
Golden Ratio
Specifications
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
82
ANGIE CAO
Tit l e
Page
83
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
84
ANGIE CAO
Tit l e
Page
85
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
86
ANGIE CAO
Tit l e
Page
87
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
88 11
06
Framework THE EXPLORATION OF PLACES FAR AND UNKNOWN.
Number
To create a calendar using experimental typography that was both func-tional as well as beautiful. This is a challenge that is often found in design, how to create something that is usable and still pleasing to the eye. Size and spacing must play a large part in the design.
Voyage, 2012 chronicles a journey around the world spanning 14 countries on four continents over the course of 100 days. A variety of languages, cultures, and climates were visited which is expressed visually through ty-pography and images. Each month is written in the country’s corresponding language and has an abstracted version of the latitude and longitude of its location. To add a personal level, excerpts from a travelogue kept during the voyage are included. The layout of each month allows the calendar to be fully functional and includes holidays and phases of the moon.
| Chal l enge
| S trategy
WOODY ALLEN
Tit l e
Page
89
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
90
WOODY ALLEN
Tit l e
Page
91
CHRONICLE/ TUNGSTENTypefaces
12 ’ ’ x 16 ’ ’Size
6 COLUMNGrid
MOHAWK SUPERFINEPaper
MISCELANEOUSPhotography
PERFECT BOUNDBinding
VOGUE REDESIGNProject
SPRING 2011Date
EXPERIMENTAL TYPOGRAHYClass
CHERI GREYInstructor
TWINS, ICE, MASCULINITYInspiration
PRINTED BOOKFormat
Golden Ratio
Specifications
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
92
WOODY ALLEN
Tit l e
Page
93
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
94
WOODY ALLEN
Tit l e
Page
95
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
96
WOODY ALLEN
Tit l e
Page
97
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
98
WOODY ALLEN
Tit l e
Page
99
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
100
WOODY ALLEN
Tit l e
Page
101
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
102
WOODY ALLEN
Tit l e
Page
103
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
104
WOODY ALLEN
Tit l e
Page
105
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
106
WOODY ALLEN
Tit l e
Page
107
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
108
WOODY ALLEN
Tit l e
Page
109
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
110
WEB DESIGN
Tit l e
Page
111
Framework THE COMFORTS THAT MAKE A HOUSE A HOME.
Number
07
To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.
TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.
| Challenge
| Strategy
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
112
WEB DESIGN
Tit l e
Page
113
CHRONICLE/ TUNGSTENTypefaces
12 ’ ’ x 16 ’ ’Size
6 COLUMNGrid
MOHAWK SUPERFINEPaper
MISCELANEOUSPhotography
PERFECT BOUNDBinding
VOGUE REDESIGNProject
SPRING 2011Date
EXPERIMENTAL TYPOGRAHYClass
CHERI GREYInstructor
TWINS, ICE, MASCULINITYInspiration
PRINTED BOOKFormat
Golden Ratio
Specifications
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
114
WEB DESIGN
Tit l e
Page
115
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
116
WEB DESIGN
Tit l e
Page
117
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
118
WEB DESIGN
Tit l e
Page
119
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
120
WEB DESIGN
Tit l e
Page
121
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
122
WEB DESIGN
Tit l e
Page
123
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
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124
Fra m e w o r k T H E B E AU T Y A N D M A J E S T Y O FO U R N AT U R A L WO R L D.
Nu m b e r
08
To rebrand a defunct company and bring it back to life. The United States National Parks system has been struggling for years and is currently suffering from park closures and decreased staffing across the country. Rebranding the park system will help to revitalize our national treasure.
The United States is home to some of the most beautiful natural and urban landscapes in the world which play host to a variety of activities such as ex-treme sports, hiking, and tourism. The current park system looks outdated and does little to inspire new visitors to their parks. The new brand, short-ened to US Parks, brings a fresh look and feel by using strong imagery, a more exciting language, and expanding into further reaching markets. This new portrayal of an American classic helps to make our parks more relevant in an increasingly digital world.
| C h a l l e n g e
| S t ra t e g y
US PARKS
Tit l e
Page
125
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
126
US PARKS
Tit l e
Page
127
VERLAG/ TUNGSTENTypefaces
12 ’ ’ x 16 ’ ’Size
6 COLUMNGrid
MOHAWK SUPERFINEPaper
MISCELANEOUSPhotography
PERFECT BOUNDBinding
US PARKS REBRANDProject
SPRING 2011Date
NATURE OF IDENTITYClass
GASTON YAGMOURIANInstructor
NATURE, MAPSInspiration
PRINTED BOOKFormat
Golden Ratio
Specifications
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
128
US PARKS
Tit l e
Page
129
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
130
US PARKS
Tit l e
Page
131
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
132
US PARKS
Tit l e
Page
133
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
134
US PARKS
Tit l e
Page
135
FRAMEWORK CAREY ORDWAY
Port fo l ioTi t l e
Projec t
01 02 03 04 05 06 07 09 1008
Page
136
US PARKS
Tit l e
Page
137
FRAMEWORK CAREY ORDWAY
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