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137
FRAMEWORK A Portfolio

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Transcript of portfolio

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FRAMEWORKA Portfol io

Page 2: portfolio

Page

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00i FRAMEWORK

115 ANGIE CAO

13 VOGUE

133 WOODY ALLEN

35 VOYAGE

141 LOVE YOUR ENEMY

06

01

07

02

08

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57 TED 2012

155 WEB DESIGN

79 US PARKS

167 CHECKMARK

95 LEARN & LIVE

03Page

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Framework THE ELEMENTS OF A CLASSIC, WITH A MODERN EDGE.

To redesign a magazine publication to better reflect modern day aesthetics. The size, length, and overall style could be adjusted to better express the new concept. Vogue, an international classic deeply rooted in the fashion world, was redesigned to mirror the amazing clothes.

The new typography, color palette, and image style were all updated to cre-ate a more visually exciting publication. The magazine was a special winter edition insert so it was shorter in length and much larger in size. By using large scale type, repetitve imagery, and bold colors the special edition Vogue has a much stronger voice than the original version. Masculinity versus feminitiy, hot versus cold, and old versus new all played siginificant roles in the redesign. The finished product was a blend of classic fashion and a modern boldness that helped bring it into a new era.

| Chal l enge

| S trategy

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VOGUE, REDESIGN

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Framework THE ELEMENTS OF A CLASSIC, WITH A MODERN EDGE.

Number

01

To redesign a magazine publication to better reflect modern day aesthetics. The size, length, and overall style could be adjusted to better express the new concept. Vogue, an international classic deeply rooted in the fashion world, was redesigned to mirror the amazing clothes.

The new typography, color palette, and image style were all updated to cre-ate a more visually exciting publication. The magazine was a special winter edition insert so it was shorter in length and much larger in size. By using large scale type, repetitve imagery, and bold colors the special edition Vogue has a much stronger voice than the original version. Masculinity versus feminitiy, hot versus cold, and old versus new all played siginificant roles in the redesign. The finished product was a blend of classic fashion and a modern boldness that helped bring it into a new era.

| Chal l enge

| S trategy

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VOGUE, REDESIGN

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CHRONICLE/TUNGSTENTypefaces

12’ ’ x 16’ ’Size

6 COLUMNGrid

MOHAWK SUPERFINEPaper

MISCELANEOUSPhotography

PERFECT BOUNDBinding

VOGUE REDESIGNProjec t

SPRING 2011Date

EXPERIMENTAL TYPOGRAHYClass

CHERI GREYIns truc tor

TWINS, ICE, MASCULINITYInsp irat ion

PRINTED BOOKFormat

Golden Rat io

Spec i f i cat ions

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VOGUE, REDESIGN

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VOGUE, REDESIGN

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VOGUE, REDESIGN

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VOGUE, REDESIGN

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VOGUE, REDESIGN

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VOYAGE

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To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.

TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.

Framework THE COMFORTS THAT MAKE A HOUSE A HOME.

Number

02

To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.

TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.

| Challenge

| Strategy

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LOVE YOUR ENEMY

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Golden Rat io

UNIVERS/MRS EAVESTypefaces

6’ ’ x 9’ ’Size

5 COLUMNGrid

NEENAH CLASSICPaper

MISCELANEOUSPhotography

SIGNATURE BOUNDBinding

LOVE YOUR ENEMYProjec t

FALL 2O11Date

TYPOGRAPHIC SYSTEMSClass

BRENDAN CALLAHANIns truc tor

FLAGS, FREE SPEECHInsp irat ion

PRINTED BOOK SERIESFormat

Spec i f i cat ions

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LOVE YOUR ENEMY

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LOVE YOUR ENEMY

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LOVE YOUR ENEMY

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LOVE YOUR ENEMY

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LOVE YOUR ENEMY

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LOVE YOUR ENEMY

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03

Framework THE EXPLORATION OF PLACES FAR AND UNKNOWN.

Number

To create a calendar using experimental typography that was both func-tional as well as beautiful. This is a challenge that is often found in design, how to create something that is usable and still pleasing to the eye. Size and spacing must play a large part in the design.

Voyage, 2012 chronicles a journey around the world spanning 14 countries on four continents over the course of 100 days. A variety of languages, cultures, and climates were visited which is expressed visually through ty-pography and images. Each month is written in the country’s corresponding language and has an abstracted version of the latitude and longitude of its location. To add a personal level, excerpts from a travelogue kept during the voyage are included. The layout of each month allows the calendar to be fully functional and includes holidays and phases of the moon.

| Chal l enge

| S trategy

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VOYAGE

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FRAMEWORK CAREY ORDWAY

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VOYAGE

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APOLLO/ FRUTIGERTypefaces

13 ’ ’ x 19 ’ ’Size

8 COLUMNGrid

BRILLIANT MATTEPaper

CAREY ORDWAYPhotography

WIRE-OBinding

2012 CALENDARProject

SPRING 2011Date

EXPERIMENTAL TYPOGRAHYClass

CHERI GREYInstructor

LATITUDE AND LONGITUDEInspiration

PRINTED CALENDARFormat

Golden Ratio

Specifications

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VOYAGE

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28.

OCTOBER M TU TH F SS W

35° 40 0 N, 139° 45 0 ETOKYO, JAPAN 11:30 P.m.

Every thing in Tokyo feels more delicate than other major cities. I can’t really explain it but it is all a little more beautiful that in New York or San Francisco. It was cherry blossom week and the whole city was just raining with petals. It gave the streets a pink tint and people walked over the fallen blossoms and crushed them as they hurried about their daily errands and important business.

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VOYAGE

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OCTOBER M TU TH F SS W

35° 40 0 N, 139° 45 0 ETOKYO, JAPAN 11:30 P.m.

Every thing in Tokyo feels more delicate than other major cities. I can’t really explain it but it is all a little more beautiful that in New York or San Francisco. It was cherry blossom week and the whole city was just raining with petals. It gave the streets a pink tint and people walked over the fallen blossoms and crushed them as they hurried about their daily errands and important business.

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VOYAGE

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27. 28. 29. 30. 31. 01. 02.

03. 04. 05. 06. 07. 08. 09.

10. 11. 12. 13. 14. 15. 16.

17. 18. 19. 20. 21.

29. 30.

22. 23.

24. 25. 26. 27. 28.

JUNE M TU TH F SS W

TONLE SAP, CAMBODIA 5:30 a.m.

The heat during mid day is almost unbearable. As soon as you step outside you are soaked through with sweat and wishing you were back inside with the mediocre air conditioning. The locals are walk-ing around in long sleeve shirts and pants and don’t seem to notice the heat. I wonder if I lived here for long enough I could some how adapt to this intense weather.

13° 0’ 0 N, 104° 0’ 0 E

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VOYAGE

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27. 28. 29. 30. 31. 01. 02.

03. 04. 05. 06. 07. 08. 09.

10. 11. 12. 13. 14. 15. 16.

17. 18. 19. 20. 21.

29. 30.

22. 23.

24. 25. 26. 27. 28.

JUNE M TU TH F SS W

TONLE SAP, CAMBODIA 5:30 a.m.

The heat during mid day is almost unbearable. As soon as you step outside you are soaked through with sweat and wishing you were back inside with the mediocre air conditioning. The locals are walk-ing around in long sleeve shirts and pants and don’t seem to notice the heat. I wonder if I lived here for long enough I could some how adapt to this intense weather.

13° 0’ 0 N, 104° 0’ 0 E

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VOYAGE

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LEARN AND LIVE

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Fra m e w o r k T H E N E W E R A O F H E A LT H A N DQ UA L I T Y N U T R I T I O N .

Nu m b e r

04

To define, research, distill, and solve a current social problem impacting the United States. After much research, this project sought to determine plausible solutions for the current poor quality of food served in United States public schools.

Learn and Live uses black and white photography and rich colors to por-tray the poor state of our public schools and the amazing potential that they have for improvement. A clean, friendly aesthetic and playful foldout sections throughout the book help to keep the serious issue from being too heavy. By combining help from the community, a fresh look at nutrition, and an increased interest across the country this issue has the potential to make some serious improvements within the school system and hopefully start children out on a better nutritional path.

| C h a l l e n g e

| S t ra t e g y

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LEARN AND LIVE

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CAECILIA/ WHITNEYTypefaces

6’ ’ x 9 ’ ’Size

6 COLUMNGrid

BRILLIANT MATTEPaper

MISCELANEOUSPhotography

PERFECT BOUNDBinding

LEARN AND LIVEProject

SPRING 2011Date

VISUAL COMMUNICATIONClass

PHIL HAMLETTInstructor

TWINS, ICE, MASCULINITYInspiration

PRINTED BOOKFormat

Golden Ratio

Specifications

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LEARN AND LIVE

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LEARN AND LIVE

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LEARN AND LIVE

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LEARN AND LIVE

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ANGIE CAO

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Framework THE COMFORTS THAT MAKE A HOUSE A HOME.

Number

05

To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.

TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.

| Challenge

| Strategy

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FRAMEWORK CAREY ORDWAY

Port fo l ioTi t l e

Projec t

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ANGIE CAO

Tit l e

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CHRONICLE/ TUNGSTENTypefaces

12 ’ ’ x 16 ’ ’Size

6 COLUMNGrid

MOHAWK SUPERFINEPaper

MISCELANEOUSPhotography

PERFECT BOUNDBinding

VOGUE REDESIGNProject

SPRING 2011Date

EXPERIMENTAL TYPOGRAHYClass

CHERI GREYInstructor

TWINS, ICE, MASCULINITYInspiration

PRINTED BOOKFormat

Golden Ratio

Specifications

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ANGIE CAO

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ANGIE CAO

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ANGIE CAO

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06

Framework THE EXPLORATION OF PLACES FAR AND UNKNOWN.

Number

To create a calendar using experimental typography that was both func-tional as well as beautiful. This is a challenge that is often found in design, how to create something that is usable and still pleasing to the eye. Size and spacing must play a large part in the design.

Voyage, 2012 chronicles a journey around the world spanning 14 countries on four continents over the course of 100 days. A variety of languages, cultures, and climates were visited which is expressed visually through ty-pography and images. Each month is written in the country’s corresponding language and has an abstracted version of the latitude and longitude of its location. To add a personal level, excerpts from a travelogue kept during the voyage are included. The layout of each month allows the calendar to be fully functional and includes holidays and phases of the moon.

| Chal l enge

| S trategy

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WOODY ALLEN

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FRAMEWORK CAREY ORDWAY

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Projec t

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WOODY ALLEN

Tit l e

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CHRONICLE/ TUNGSTENTypefaces

12 ’ ’ x 16 ’ ’Size

6 COLUMNGrid

MOHAWK SUPERFINEPaper

MISCELANEOUSPhotography

PERFECT BOUNDBinding

VOGUE REDESIGNProject

SPRING 2011Date

EXPERIMENTAL TYPOGRAHYClass

CHERI GREYInstructor

TWINS, ICE, MASCULINITYInspiration

PRINTED BOOKFormat

Golden Ratio

Specifications

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FRAMEWORK CAREY ORDWAY

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Projec t

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WOODY ALLEN

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WOODY ALLEN

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WEB DESIGN

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Framework THE COMFORTS THAT MAKE A HOUSE A HOME.

Number

07

To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows.

TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lightheart-ed colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.

| Challenge

| Strategy

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FRAMEWORK CAREY ORDWAY

Port fo l ioTi t l e

Projec t

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WEB DESIGN

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CHRONICLE/ TUNGSTENTypefaces

12 ’ ’ x 16 ’ ’Size

6 COLUMNGrid

MOHAWK SUPERFINEPaper

MISCELANEOUSPhotography

PERFECT BOUNDBinding

VOGUE REDESIGNProject

SPRING 2011Date

EXPERIMENTAL TYPOGRAHYClass

CHERI GREYInstructor

TWINS, ICE, MASCULINITYInspiration

PRINTED BOOKFormat

Golden Ratio

Specifications

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FRAMEWORK CAREY ORDWAY

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WEB DESIGN

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WEB DESIGN

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WEB DESIGN

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WEB DESIGN

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Fra m e w o r k T H E B E AU T Y A N D M A J E S T Y O FO U R N AT U R A L WO R L D.

Nu m b e r

08

To rebrand a defunct company and bring it back to life. The United States National Parks system has been struggling for years and is currently suffering from park closures and decreased staffing across the country. Rebranding the park system will help to revitalize our national treasure.

The United States is home to some of the most beautiful natural and urban landscapes in the world which play host to a variety of activities such as ex-treme sports, hiking, and tourism. The current park system looks outdated and does little to inspire new visitors to their parks. The new brand, short-ened to US Parks, brings a fresh look and feel by using strong imagery, a more exciting language, and expanding into further reaching markets. This new portrayal of an American classic helps to make our parks more relevant in an increasingly digital world.

| C h a l l e n g e

| S t ra t e g y

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VERLAG/ TUNGSTENTypefaces

12 ’ ’ x 16 ’ ’Size

6 COLUMNGrid

MOHAWK SUPERFINEPaper

MISCELANEOUSPhotography

PERFECT BOUNDBinding

US PARKS REBRANDProject

SPRING 2011Date

NATURE OF IDENTITYClass

GASTON YAGMOURIANInstructor

NATURE, MAPSInspiration

PRINTED BOOKFormat

Golden Ratio

Specifications

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