Post on 21-May-2015
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History of web pop ups and sponsorships
By Bethany Bouchareb
The internet was invented in the 1960’s in the USA
On average, 36 million brits use the internet a day
Web 2.0 was introduced in 2002 The introduction of web 2.0 allowed
people to be more interactive as the internet begun to withhold things such as images and music
The Internet
Pop Ups
A web pop up is a form of advertising online
Ethan Zuckerman invented the pop up in the late 1990’s, they were first launched on the website tripod.com
What is a web pop up? –When did it begin?
Many people find the pop up is interrupting and a nuisance therefore pop up blockers have been introduced
Many pop ups which are not legit can lead to a computer virus when users click on the advertisement
Issues with the web pop up?
Due to web pop ups being advertisements, products can can also be bought online
Online shopping was invented in 1979 by Michael Aldrich
Amazon is the most used e-commerce store
Web Pop Ups and Online Consumption
Sponsorships
A sponsorship is an advert that follows after, before a television break, or comes straight on when a program cuts to a break. The sponsorship supports the organization financially
The first television sponsor was in 1946
What is a sponsorship?- When did it begin?
The first ever commercial sponsorship aired in America
The first television sponsorship was during a baseball game between the Philadelphia Phillies and the Brooklyn dodgers
This sponsorship advert last 10 seconds and the overall payment for it was $140
The First Television Sponsorship