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CAFE (Corporate Average Fuel Economy) Act, 1975

EIS (Energy Independence and Security) Act, 2007

President Obama proposed this program Decisions at Appeal courts interfere with

CAFE and EIS implementation Example: Center for Biological Diversity

against NHTSA, 2007 The existing status quo is not at all

agreeable for now: Obama

Green Energy Sources: Wind Power Solar Energy Geo-Thermal Sources Hydro-Thermal Sources Nuclear Energy

Green Energy generates reduced contamination and offshoot.

5% fuel efficiency enhancement in next 3 years = This means 15% advancement in MPG

22.5 in 2011 going upwards to 25.4 in 2014

Oil & Gas requirements decreases = And so consumers start to save money!

Per year less fuel consumption at 5% 15% saved in 3 years Families can use the 15% for different

purposes Facilitates economic growth!

Freight industry sees decreases in cost Means more savings for all!

Reasonable, competitive pricing at auto industry Number of auto manufacturers presenting

equal standards for decreased fuel consumption

Consumers do not have to pay extra

PAC – very much well organized does fundraising work to spend the money in favor of some candidates or issues.

Special Interest Group – collection of members of same interest and persuade public and legislators to promote special causes.

Lobbyists – interest groups of organizations pay them to convince influential people to make decisions for them. They show arguments for particular causes.

Organizations feel committed to fundraise and spend money.

Examples of PACs: • All political parties• The labor groups • and Business Corporations

The nation’s most successful green action group Commands 1.3 million members Activists have legal court case experience support 350+ lawyers Scientist and other specialized people in related

field.

Target Beneficiaries and Players: activists working for environmental

protection board members of manufacturing bodies retailers for automobiles

Communication Tactics: Arrangement of dinner to present policy

concern E-Newspaper adverts News and Press Release

Profits Money saved at pumps Money saved marketing business products New jobs at green industries Freedom from reliance on overseas oil Caring for environment

Allen, M., & Javers, E. (2009). Obama announces new fuel standards. Retrieved February 6, 2011, from http://www.politico.com

Broder, J., & Maynard, M. (2009). As political winds shift, Detroit charts new course. Retrieved on February 6, 2011 from http://www.nytimes.com/2009/05/20/business /energy-environment/20emit.html?_r=1&adxnnl=1&adxnnlx=1297015424-SnslakGwe9ArAV9mKtW9wg

Project America. 2008. Transportation Cars: Average Miles per Gallon. Retrieved on from http://www.project.org/info.php?recordID=384.