Podcasting for Investor Relations

What is a Podcast?

A podcast is a series of audio or video files in a downloadable library similar to episodes of a TV or radio show, that can be accessed via a mobile device.

You can think about a podcast as an audio version of a press release or blog post.

Episode are generally chronological and can be downloaded and listened to offline.

Podcast Benefits for IR

Mobile access! Investors and analysts are spending more time on their phones so it’s crucial to provide them access to your content on-the-go.

Some people find audio preferable to reading a press release or pdf.

Very few companies are taking advantage of this medium, so you’ll be highly visible now.

Podcast Content

It’s best to start with the basics like re-purposing press releases and earnings calls into podcasts. Podcasts don’t need to contain material information.

The next step is to create chapters within your podcasts for easy navigation.

Additionally, create an audio FAQ based on feedback from your stakeholders.

How are Podcasts Used?

Analysts and investors are using podcasts to listen to earnings calls on-the-go. With many companies to keep track of, analysts download as many as a dozen podcasts and listen while driving, on public transport, or writing reports.

Is There Actually Analyst Demand?

Yes! Podcasts were the most requests tool by analysts at the 2013 NIRI Southwest Regional Conference.

Analysts want mobile content and creating a podcast means they can get your information anywhere.

Not Convinced?

Below is a sample of some of the companies taking advantage of podcasting. There are also a few apps that have realized IR podcasts are valuable. EarningsCast is worth checking out.

Interested in a Podcast?

IR Smartt has a simple pricing scheme to quickly get your podcast up and running without any effort on your side. We’ll do it all.

We will setup your podcast, then take your earnings calls and press releases and turn then into audio files. We’ll also provide monthly reporting.

Want More? Contact Us

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