Post on 01-Nov-2014
description
Pick n Pay Case study
Monitoring period: 03 October- 09 October
Criteria: SA mentions only | Only English comments
Pick n Pay is not an existing or previous saidWot client
Author : Bridgette Tsheole www.saidwot.com
Top 20 Companies
According to you, Pick n Pay is on No 4 in
their list of Top 20 companies.
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But is this true online as
well?
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To test this, we ran a 1 week demo on saidWot.
Said what?
162 people spoke about Pick n
Pay in the space of a week.
Majority was posted on
social media
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Online buzz
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Feelings
30%
negative
versus
17%
positive
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60% 40%
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Audience
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Talking, complaining and complimenting Pick n Pay
happens mainly on Twitter.
161
1
Preferred platforms
The Reach
150 000 people were exposed comments made about Pick n Pay.
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Pick n Pay customers have an average of 710 friends
Service More than 60 comments about service delivery.
Majority negative
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Branches
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Centurion Mall
Daveyton
Trade Route Mall
Branches
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Benmore Gardens &
Greenstone
Woodmead
Paarl
The good…Response Time
Good feedback on their response time for complaints on social media
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The bad…Products
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Errrrr rotten Goodies…
Their response
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Pick n Pay on twitter
Active, engaged & involved
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Pick n pay on facebook
Almost 30 000 fans
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The Outcome
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Your thoughts?
All the information in this case study was gathered using our own ORM tool,
saidWot.
Any suggestions, questions or queries, contact us!
www.saidwot.com