Incubator@thehatchery

Yao Huang

Building Products Out of Data

What is Innovation?

Business ProblemWhat do you know?

FinanceHealthcare

MediaRetail

Politics

Solved with Merged or Unique Data

• Created, gathered, parsed• Linking data sets• Adding to what you have

Tying Demographics : Interest

• Demo – where can you find?• Interest – where can you find?• Normalize

• Answer questions using clear visualizations• Think of the audience

McDonalds universeBased on 3.6M tweets

Halloween

Social Listening

• What is being said• How does that compare with…• Who’s saying it• Where is it most prevalent

Dating• Demographic• Behavioral• Interests• History

New:• Learned data, experiences• Pulled, not provided• Image analysis• Benchmark, comparison

Predictions

• Trends• Finance• Healthcare• Media• Politics• Insurance!

Visualization

• Get to the point• Make it easier without having to figure it out

https://www.gapminder.org/tools/%23_chart-type=bubbles&state_time_value=1813

Product

• Figuring how it folds into their day, their workflow. Has nothing to do about you.

Incubator@thehatchery

Yao Huang