Plastic Surgery Books Catalogue 2016

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Transcript of Plastic Surgery Books Catalogue 2016

plastic surgery books

w w w . p l a s t i c s u r g e r y . c r c p r e s s . c o m

from the Experts

NEW

For more information and complete tables of contents for these and other related books, visit:

email: orders@crcpress.com • +44 (0) 1235 400 524www.plasticsurgery.crcpress.com

coNtENts

Bestsellers pg 3

Fellows, residents and trainees pg 6

Facial aesthetic surgery pg 10

rhinoplasty pg 17

hair transplantation pg 20

MiniMally invasive/Facial rejuvenation pg 22

Breast surgery pg 26

Body contouring pg 30

hand surgery pg 33

Microsurgery/reconstructive surgery pg 33

cranioFacial surgery/pediatric plastic surgery pg 41

practice ManageMent pg 45

conFerences crc press will Be attending in 2016 pg 47

New titles for 2016-2017

Titles include DVDs

The Art of Aesthetic Surgery, Second Edition

Reconstructive Surgery

Asian Aesthetic Surgery: Principles and Techniques

Bestsellers

Bestseller

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The ArT of AesTheTic surgery: PrinciPles and Techniques, second ediTion – Three Volume seT

Foad Nahai M.D.

• Includes40completelynewchaptersandmanynewcontributors

• Providesrevisionsandupdatestoallexistingchapters• ContainssevenDVDswith24operativevideosall

referencedinthetext• Featuresnewcases,technicaldescriptions,and

hundredsofnewmedicalillustrations• Presentsmorestep-by-stepoperativesequences

VoLuMe i:Fundamentals.BusinessBasics.NonsurgicalCosmeticTreatments.HairTransplantation.BrowLift.Eyelid Surgery. VoLuMe ii: Midfacial Rejuvenation. Face LiftandNeckLift.RejuvenationoftheCheeks,Chin,Lips,andEars.Rhinoplasty.VoLuMe iii:BreastSurgery.BodyContouring.FinalThoughts.

£570.00|$895.00|ISBN:97815762631123187pages|June2011

4 Bestseller

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Bestseller

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reconsTrucTiVe surgery: anaTomy, Technique, and clinical aPPlicaTions – Two Volume seT

MichaelZennandGlynJones

• Featuresaselectgroupofexpertcontributorswhocover a range of reconstructive options in each anatomicarea

• Presentshundredsofcasesdemonstratingclinicalapplications

• Providesasystematicapproachtoflapselectionandstep-by-stepinstructionsfordissection

• Usesanoutlineformathighlightingkeyanatomicfeatures

• Containsthousandsofcolorphotos,cadaverdissections,radiographs,andmedicalillustrations

• IncludesfourDVDswithvideosdemonstratingcadaverdissectionsforallmajorflaps

• Offersclinicalcaveatsandtipsandtricksthroughout

£414.00|$650.00|ISBN:97815762632421849pages|May2014

5Bestseller

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AesTheTic PLAsTic surgery in AsiAns: PrinciPles and Techniques – Two Volume seT

LeeL.Q.Pu,Yu-RayChen,Qing-FengLi,WofflesWu, Dae-HwanPark,SusumuTakayanagi,andFu-ChanWei

• Offersacomprehensiveguidetocosmeticsurgeryinpatients of Asian origin

• FocusesonthedifferencesinsurgicaltechniqueswhentreatingpatientsofAsianorigin,aswellasproceduresspecific to this patient group

• FeaturessignatureproceduresbyauthorsfromAsianregions

• Containsmorethan2500top-qualitycolordrawings and photographs

• Includes threeDVDsshowcasingsupplementarysurgical techniques

• IncludesabonuseBookversionwitheveryprintcopy

£295.00|$450.00|ISBN:97814822408701264pages(750colour;50b/willustrations)July2015

100HandCases

Essentials of Plastic Surgery, Second Edition

Q+Areview

50StudiesEveryPlasticSurgeon ShouldKnow

BurnUnitHandbook,SecondEdition

Patient Safety in Plastic Surgery

DecisionMakinginPlasticSurgery

OperativeProceduresinPlastic,Aestheticand Reconstructive Surgery

Fellows, residents and trainees

100 hAnd cAses

MartinI.Boyer,andJamesChang,MD

• Coversallaspectsofhandsurgeryinacase-basedformat

• Reviewsthemostcommon100handproblems,providingacomprehensivescope

• Usesahighlytemplated,high-yieldformattoallowforquicklocationofkeyinformation

• Illustrateseachcasewithfull-colorphotosandradiographs

• Includesdiscussionsoftheauthors¿preferredsolutionfor each case

• Comeswithacomplimentarye-bookversionthatiscompatiblewithawiderangeofdevices

£83.00|$129.95|ISBN:9781482244502272pages(100colour)April2016

essenTiALs of PLAsTic surgery, second ediTion

JanisE.Jeffrey

• Providescomprehensivecoverageofallaspectsofreconstructive and aesthetic surgery

• Includesthirteennewchaptersinthenewedition• Featuresanoutlineformattofacilitatethelearning

process and a convenient, portable size• Includeskeypointswithessentialinformationandtips

and cautions in each chapter

£80.00|$125.00|ISBN:97815762638531368pages|March2014

essenTiALs of PLAsTic surgery: q+a comPanion

AlexP.Jones,andJeffreyE.Janis

• Featuresaself-testformattohelpdeepenunderstanding of aesthetic and reconstructive principles

• ReflectscloselyandtestskeycontentofEssentials• Providescomprehensiveexplanationsforeachquestion

tohelpreinforceknowledge• Containsmultipleillustrationstoreinforcekeyconcepts• Repeatsquestionstemswithanswersandexplanations• Comesinacompact,portablesizewithan

accompanyingeBook

£53.99|$84.95|ISBN:9781576263983920pages(100b/willustrations)October2015

7Fellows, residents and trainees

NEW

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50 sTudies eVery PLAsTic surgeon shouLd Know

ScottC.Hultman

• Presents50keyresearchstudiesalongwithalistofreferencesandfullanalysis

• Includeskeystudiesonhand,craniofacial,aesthetic,andburnsurgeryaswellasbreast,trunk,andheadandneckreconstruction

• Providesadditionalcommentaryfromtheoriginalauthor,expert,oreditorproviding a valuable additional perspective

• Constitutesessentialreadingforresidentsandsurgeonsstudyingforboardsorin-serviceexams

• IncludesacomplimentaryeBookversion,whichcanbeusedonafullrange ofmobileandtabletdevices

£49.00|$75.00|ISBN:9781482240825368pages(50b/willustrations)November2014

The essenTiAL Burn uniT hAndBooK, second ediTion

JeffreyJ.Roth,andWilliamHughes

• Examinesburncare,frominitialassessmentandtreatmenttolong-termsequelae

• Presentssampleordersandtemplatesforpatientpresentationandorganization of notes

• Describeswhentoreferapatienttoaburnunit• Worksasaquickreferenceinanemergencysituation• Featuresauthorswhounderstandthequestionstraineesmighthave

about burn patients• IncludesacomplimentaryeBookversionwithprintpurchase

£19.99|$29.95|ISBN:9781498705714216pages(15b/willustrations)December2015

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Fellows, residents and trainees

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PATienT sAfeTy in PLAsTic surgery

LeroyYoung

• Practicaladvicetosafeguardyourpatients• Tables,protocols,andguidelinesforday-to-daypractice• Writtenbyexpertsinthefield• Comprehensivecoverageofimportantpatient

safety topics

£143.00|$225.00|ISBN:9781576262801621pages(85b/willustrations)July2009

decision MAKing in PLAsTic surgery

JeffreyMarsh,MD

• Uniquealgorithmformat• Experteditorsandcontributors• Problem-solvingformat• Comprehensivecoverage• Descriptivetextofkeystepstoguidethe

decision-makingprocess

£143.00|$225.00|ISBN:9781576263013340pages|July2010

oPerATiVe Procedures in PLAsTic, AesTheTic And reconsTrucTiVe surgery

AriS.Hoschander

• Presentsacomprehensivestep-by-stepguidetothemostcommonreconstructiveandaestheticprocedures

• Providestablesineachchapterdelineatingthenecessaryequipmentforthecompletionoftheprocedure

• Discusseshowtoavoidcomplicationsaswellaspostoperative instructions

• ProvidesthemostcommonlyacceptedICDcodesforeachof the operations described

• Includesnumerouslinedrawings,clinicalphotographs,anddetailed descriptions

£127.00|$199.00|ISBN:9781466585591312pages(325colour)August2015

For more information and complete tables of contents, visit plasticsurgery.crcpress.com

Fellows, residents and trainees

Auricular Reconstruction

Facial Plastic Surgery: Aeasthetic and Reconstructive

FacialAnatomy:AClinicalPerspective

Facial Danger Zones: Avoiding Nerve Damage,SecondEdition

Facial Rejuvenation

CentrofacialRejuvenation

ShortScarFaceLift:OperativeStrategies

TheMACSLift:ShortScarRhytidectomy

NeckLift

TissueGluesinCosmeticSurgery

Eyelid and Periorbital Surgery, SecondEdition–TwoVolumeSet

Eyelid and Periorbital Surgery, SecondEdition,Volume1

Eyelid and Periorbital Surgery, SecondEdition,Volume2

OculoplasticSurgery,SecondEdition

AtlasofOculoplasticandOrbitalSurgery

Facial aesthetic surgery

11Facial aesthetic surgery

For more information and complete tables of contents, visit plasticsurgery.crcpress.com

AuricuLAr reconsTrucTion

FrancoiseFirmin,JosephR.Dusseldorp,andAlexandreMarchac

• Containsdistillationofworld-famousearsurgeonFrancoiseFirmin’slifework• Offerssurgicalpearls,hints,tipsandguidanceforgettingthebestpossibleresults• Illustratessubjectmaterialwithover1000full-colordrawingsandphotographs• Includesoperativevideoandlecturefootage• Providesaccesstofree“bonus”eBook

ThisbookdetailsthesurgicaltechniquesofDr.FrancoiseFirmin,arecognizedthoughtleaderinearreconstruction.Itcontainsher“tradesecrets”thathavebeendistilledovermanyyearsofoperating.ThebookincludessurgicalfootageandvideolecturesplusaneBook.Itisahighly-illustrated,classicandauthoritativeguidewhichwillbeessentialreadingforanyoneperformingearsurgery.

Foreword.Introduction. PArT i: ToTal and suBToTal deFecTs. PArT ii: ParTial acquired deFecTs. PArT iii: minor anomalies. PArT iV: esTheTic VariaTions. index

£191.00|$299.95|ISBN:9781498728799600pages(1000colour;250b/willustrations)February2017

NEW

fAciAL surgery: PlasTic and reconsTrucTiVe, second ediTion

MackL.Cheney,andTessaHadlock

• Providesacomprehensiveresourceonfacialaestheticandreconstructive plastic surgery

• Featuresworld-renownededitorsandcontributorsdrawnfromthefieldsoffacialplasticsurgery,otolaryngology,anddermatology

• Emphasizesevidence-basedmedicine¿amajorforceinmedicinetoday

• Presentsstep-by-stepproceduresaccompaniedbybeautifulmedicalillustrations

• IncludesfourDVDscontainingoperativevideos

£287.00|$450.00|ISBN:97814822409171248pages(800colour;100b/willustrations) December2014

fAciAL ToPogrAPhy: clinical anaTomy oF The Face

JoelE.Pessa,MD,andRodJ.Rohrich,MD

• Includesclearlylabeledcolorclinicalphotographs• Featuresend-of-chapterkeypointsbullets• Selectedbibliographyattheendofthechapter

£232.00|$365.00|ISBN:9781576263440320pages(500colour)July2012

fAciAL dAnger Zones: aVoiding nerVe injury in Facial PlasTic surgery, second ediTion

BrookeSeckel

• Helpsface-liftsurgeonsavoidthesurgicalcomplicationsoffacialnervedamage

• Describestheanatomicbordersofeachfacialdangerzone• Examinesfacialdangerzonesandgraphicallydemonstrates

the nerve and consequence of injury• Presentsthetechniquesforsafesurgicaldissection

£59.99|$95.00|ISBN:978157626316764pages(48colour)July2010

fAciAL rejuVenATion

FritzBarton

• Offersvaluableinsightsintothekeystrategiesforsuccessfulexecutionoffacialrejuvenationtechniques

• Documentstheexcellentresultsthatcanbeobtained withtheHigh-SMAStechnique

• Describesstep-by-stepoperationproceduresfortheforehead,eyes,face,andneck

• Featuresnumerouscolorphotographsandelegant medicalillustrations

• IncludesaDVDwithoperativevideo

£207.00|$325.00|ISBN:9781576262788358pages(900colou)July2008

12 Facial aesthetic surgery

cenTrofAciAL rejuVenATion

PatrickTonnard,AlexisM.Verpaele,andRichardBensimon

• Highlyvisualpresentationstylewithnearly500photographsandlinedrawings• Accompaniedbysurgicalvideooftheprocedures• CovershotareassuchasSNIF,nanofatgrafting,facial,fillersandpeels• Writtenbyauthoritieswholectureextensivelyworldwideonthetopic• Highlightskeytechnicalpointsandpracticalhintsandpearlsthroughout

£229.00|$359.95|ISBN:9781482259636304pages(675colour)November2016

shorT-scAr fAce LifT: oPeraTiVe sTraTegies and Techniques

PatrickTonnard

• Short-scarfacelift• Short-scartemporallift• Thevolumetricconceptoffacialrejuvenation• Facialmicrofatgrafting• Subcutaneoussuturesculpturingtechniques• BiomechanicsoftheMACS-lift• Anatomicbasisofplatysmasuspension

£232.00|$365.00|ISBN:9781576262542428pages(775b/willustrations)July2007

The MAcs-LifT

PatrickTonnard,andAlexisVerpaele

• Fullyillustratedwithstep-by-steptechnique• Four-colorthroughout• Detailedpatientevaluationwithsurgicalplans• Tipsandtrickshighlightedthroughout• Numerousclinicalcasesdemonstrateexcellentpre-andpostoperativeresults

£207.00|$325.00|ISBN:9781576261910285pages(700colour)July2004

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Facial aesthetic surgery

NEW

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necK LifT

JoelFeldman

• Examinestherevolutionarycorsetplatysmaplastytechniqueofneck-liftsurgery• Emphasizesthecriticaltechniquesforsuccessfulrejuvenationofgravitational

changesinthemidtolowerfaceandneck• Presentspreoperative,intraoperative,andpostoperativeimagesofthedramatic

results that can be achieved

£207.00|$325.00|ISBN:9781576261651532pages(600colour)July2006

Tissue gLues in cosMeTic surgery

Renato Saltz

• Presentshelpfultipsandtrickstoenhancesurgicaloutcomes• Explainsindicationsforuseoftissueglues,preparationofmaterial,timing,wound

preparation,application,technicalnuances,andproblemsandcomplications• Illustratesclinicalresultswithpreoperativeandpostoperativeviewsaswellas

post-tissuesealantresults

£125.00|$176.00|ISBN:9781576261743206pages(200b/willustrations)July2004

14 Facial aesthetic surgery

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eyeLid And PeriorBiTAL surgery, second ediTion – Two Volume seT

MarkA.Codner,MD

• Offerscomprehensivecoverageofaestheticandreconstructiveprocedures• Expandsonanadditionalthirteenchaptersrangingfromorbitalfracturestolacrimalsystemreconstruction• Includesmorethan60operativevideos• Adds30newvideosshowcasingthelatestprocedures,totalingmorethan9hoursoffootage• Containsmorethan2,900detailedcoloranatomicalandsurgicalillustrations• IncludesacomplimentaryeBookversionwithpurchaseoftheprintversion

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Facial aesthetic surgery

NEW

Eyelid & Periorbital Surgeryoffersexpansivecoverageofaestheticandreconstructiveproceduresinoculoplasticsurgery.Oculoplasticandplasticsurgeonscombinetheirtalentsinthisuniquetwo-volumeclinicalresourcethatfeaturescomprehensiveguidanceforsolvingbothcommonandrareeyelidandperiorbitalproblems.

Withmorethan2,900photosandcolorillustrations,thiseditionhas26rewrittenfirsteditionchaptersandexpandsonanadditional13newchapters,includingtopicsrangingfromnonsurgicalperiorbitalrejuvenationtomaleblepharoplasty.Bestofall,therearemorethan30newsurgicalvideosdemonstratingthelatestsurgicaltechniques.AlsoincludedisacomplimentaryeBook.

£305.00|$480.00|ISBN:97814822602811248pages(2500colour)May2016

ocuLoPLAsTic surgery, second ediTion

BrianLeatherbarrow

• Newmaterialonappliedanatomy,cosmeticsurgery,thyroideyediseaseandthewateringeye

• Anin-depthaccountofthepre-operativeassessmentofpatients,precisedetailsofsurgicalprocedures,thepost-operativemanagementofpatients,andtheavoidanceofcomplications

• Over1700colorphotographsandoriginaldrawing

£167.00|$261.00|ISBN:9781841846859376pages(1000colour;100b/willustrations) December2012

ATLAs of ocuLoPLAsTic And orBiTAL surgery

ThomasC.Spoor

LowerEyelidSurgery.EctropionRepair.EntropionRepair.LowerEyelidRetraction.ComplicationsofLowerEyelidSurgery.UpperEyelidSurgery.ComplicationsofUpperEyelidSurgery.TearingandDryEyeEvaluationandTreatment.OrbitalSurgery,OpticNerveSheathDecompression,andTemporalArteryBiopsy.

£107.00|$167.95|ISBN:9781841845869128pages(125b/willustrations)February2013

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16 Facial aesthetic surgery

Secondary Rhinoplasty BytheMasters,Volume1

SecondaryRhinoplastyBytheMasters,Volume2

SecondaryRhinoplastyBytheMasters –TwoVolumeSet

Dallas Rhinoplasty: Nasal Surgery by the Masters, Third Edition

Rhinoplasty: CraftandMagic

AestheticRhinoplastyBookand VideoLibrary

rhinoplasty

secondAry rhinoPLAsTy: By The gloBal masTers – Two Volume seT

RodJ.Rohrich,andJamilAhmad

• Showcasesthetechniquesofnearly50worldauthoritiesfromplasticsurgeryandOto/ENT

• Includesproceduralvideos,showinghowtheexpertperformstheoperation• Containsmorethan1000colorphotosandliberalartwork• Presentscompletelyuniquecontent;accompaniesDallasRhinoplasty

volume• Coversallthetechniquesandanatomicalissues• Personalperspectivesvolumeshowshowexpertsapply

these in practice

Rhinoplastyisoneofthemostchallengingoperationsinplasticsurgery. Notonlyisittechnicallydifficultasnotwonosesarethesame,surgicaldecisionmakingplaysanabsolutelycriticalpart.Unpredictablepost-operativehealing,naturalfacialasymmetry,andhighpatientexpectationsleadtoahighincidenceofsecondary(revision)operations.Withcontributionsfromanoutstandinglistofexperts,thistwo-volumesetcoversoperativeprinciplesandincludesthepersonaltechniquesofnearly50experts.Thebooksareliberallyillustratedwithcolorphotos,artwork,andextensiveoperativevideos.An essential resource for all rhinoplasty surgeons.

£269.00|$470.00|ISBN:97814822557821440pages(1100b/willustrations)October2016

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18 rhinoplasty

NEW

dALLAs rhinoPLAsTy: nAsAL surgery By The MAsTers, Third ediTion

RodJ.Rohrich

• Presentstheworkofrecognizedpioneersinthefield• Providescomprehensivecoverageofprimaryandsecondary

rhinoplasty• Coversbasicfundamentalsandanatomy• Presentsthelatestrefinementsandadvancesintechniquefor

safer,moreconsistentresults• Includesnewinnovationsforachievingasmoothdorsum,avoiding

alarnotching,andimprovingtiprefinemen• Suppliescomprehensivecaseanalysestofacilitateclinical

decisionmaking• Features18newchapterswithnumerouscolorimagesand4

DVDswith14full-lengthoperativevideos

£316.00|$475.00|ISBN:97815762638461712pages(500colour;200b/willustrations) May2014

rhinoPLAsTy: craFT and magic – Two Volume seT

MarkConstantian

• Explainssurgicalsolutionstospecificproblemsandillustratesthemwithstep-by-steptechnique

• Providesnumerousinnovativetipsandtrickstoenhanceunderstanding

• Presentsavisualsummaryoftheoperativestrategyusedforeachproblemdiscussed

• IncludesfourDVDswithoperativevideo

£299.00|$475.00|ISBN:97815762624742302pages(3000b/willustrations) July2009

For more information and complete tables of contents, visit plasticsurgery.crcpress.com

19

HairTransplantation:TheArtofMicrografting, Second Edition

HairTransplantation,FifthEdition

hair transplantation

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hAir TrAnsPLAnTATion: The arT oF micrograFTing and minigraFTing, second ediTion

AlfonsoBarrera,MD

• Writtenbyacknowledgedworldexpertsinhairtransplantation• Examinestheartoffollicularunitminigraftingandmicrograftingtotreata

varietyofhairlossproblems• Providesinformationtohelpsurgeonsoffertheirpatientsthebestresultswith

thefewestcomplications• Helpssurgeonsincreasethescopeoftheiraestheticsurgeryordermatology

practices by incorporating hair transplantation techniques

£207.00|$325.00|ISBN:9781576263723448pages|November2014

hAir TrAnsPLAnTATion, FiFTh ediTion

WalterP.Unger,RonaldShapiro,RobinUnger,andMarkUnger

Thisneweditionofahighlyacclaimedstandardreferencehasbeenrestructuredforgreaterpracticalusefulness,tofollowtheclinicalsetting:itmeticulouslydescribesandillustratesallproceduresutilizedbythemostrecognizedleadersinthefield,toshowcasecurrenttrends,controversies,andinnovationsinpractice.AnintegralDVDfeaturesvideo-clipsofthesurgicalproceduresthemselvesbeingperformedtocompletethiscomprehensivereference.

£107.00|$319.95|ISBN:9781616310066128pages|December2010

For more information and complete tables of contents, visit plasticsurgery.crcpress.com

hair transplantation

FatInjection:FromFillingtoRegeneration,Second Edition

Structural Fat Grafting

Endocscopic Surgery, Second Edition

AestheticandCosmeticPractice

TheArtofSkinHealthRestorationandRejuvenation, Second Edition

BotulinumToxinsinClinicalAestheticPractice, Second Edition

MiniMally invasive/Facial rejuvenation

fAT injecTion: From Filling To regeneraTion, second ediTion

SydneyColeman

• Focusesonfatgrafting,oneofthehottesttopicsinmedicineandsurgerytoday,withgrowingapplicationsinbothaestheticandreconstructive surgery

• Providesadefinitiveworkwrittenbytheleadersinthefield• Combinesscientificbasicswithclinicalcontent• Coverstherangeofprocedures,bothaestheticandreconstructive• Illustratessubjectmatterwithover800colorphotosandoperative

surgical footage.

Thefirsteditionofthisbooksetthestandardforinformationonfatgrafting,oneofthehottesttopicsinplasticsurgerytodaywithagrowingarrayofapplications.Thissecondeditioncontinuesthattrendwithnewchapters and contributors, totally revised and updated chapters, and the latestresearchfindingstodramaticallyinfluencehowfatgraftingisusedaswellasdiscussingitsroleintissueregeneration.Theneweditionreflectsthelatestchanges,newtechnologyandnewdevelopmentsinthe field.

£232.00|$365.00|ISBN:9781482241358900pages(700b/willustrations)October2016

For more information and complete tables of contents, visit plasticsurgery.crcpress.com

23MiniMally invasive/Facial rejuvenation

MiniMally invasive/Facial rejuvenation

NEW

sTrucTurAL fAT grAfTing

SydneyColeman

• Describeshowtolowerandrestorethejawlinetoitsoriginal contour rather than tightening and elevating it

• Presentsinstructiononfillinginthetear-troughdeformityofthelowereyelidinsteadofexcisingandsuspending

• Explainshowtoincreasevermilionshowratherthanincreasing lip size

• Providesinstructiononmakingthedorsalhandfullerrather than fatter

• Featuresmethodsforrestoringlostsubcutaneoustissue under acne scars instead of treating the surface of the scars

Fatgraftingisrapidlybecomingoneofthemostrequestedproceduresforanewgeneration.Itoffersavaluabletooltoaddresspatientdemandsforlessinvasivecosmeticproceduresthatproducenatural,long-lastingresults.StructuralFatGrafting,writtenbyDr.SydneyColeman,whohelpedpioneerthistechnique,isthefirstcomprehensiveworkonthistopic.Itprovidessurgeonswiththeexpertguidanceneededtomasterthistechniqueforawidevarietyofapplications,includingfacialandhandrejuvenation,adjustmentoffacialproportions,andcorrectionofliposuctiondeformities.Thisremarkablebookpresentsarevolutionarynewmodelforanalyzingfacialagingthatisdestinedtodramaticallyalterthewayyouanalyzeandtreatpatients.Eachclinicalchapterisamonographuntoitself,filledwithcasepresentations,tipsandtricks,andsoundadvicetoguidethesurgeonthroughthekeymaneuversnecessaryforfatgraftingineachanatomicarea.

£207.00|$325.00|ISBN:9781576261330404pages(700colour)July2004

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MiniMally invasive/Facial rejuvenation

AesTheTic And cosMeTic PrAcTice

Pierre Andre

• Illustratedwithcolorfiguresandvideos• Writtenbyinternationalexperts• Featuresnewaswellasestablishedtechnologies• Featureschaptersonpsychiatry,legal,andpractice

aspects also

£159.00|$249.95|ISBN:9781482208092000pages(1246colour)September2016

The ArT of sKin heALTh resTorATion And rejuVenATion, second ediTion

ZeinE.Obagi

• Discussesskinpeels,approachestocorrectingsundamage,controlofthepigmentarysystem,andstimulationofskincollagen

• Detailsthescientificthinkingbehindtreatmentregimes

• Showshowtointegrateskincareintoadermatologypractice or spa

• Containsmorethan200colorillustrationspointswithdrawingsandclinicalphotographs

£127.00|$209.95|ISBN:9781842145968424pages(244colour)January2015

BoTuLinuM Toxins in cLinicAL AesTheTic PrAcTice, second ediTion

AnthonyBenedetto

• Presentsaguidetotheclinicaluseofthedifferenttypesofbotulinumtoxinsforbothestheticandmedicalpurposes

• Includesdetailedanatomicdrawings,areviewofthedifferentformulationsavailable,andspecimenforms

• Discussesmedico-legalconsiderations,psychologicalandculturalfactorsthatmayaffecttheintentionsofpatients, and the results that can be achieved

£175.00|$199.95|ISBN:9780415476362296pages|February2013

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MiniMally invasive/Facial rejuvenation

NEW

PartialBreastReconstruction:TechniquesinOncoplasticSurgery,SecondEdition

ProblemsinBreastSurgery:ARepairManual

AestheticBreastSurgery:Concepts and Techniques

AWoman’sDecision:BreastCare,Treatment&Reconstruction,FourthEdition

Bostwick’sPlasticandReconstructiveBreastSurgery,ThirdEdition

AestheticandReconstructiveBreastSurgery:SolvingComplications andAvoidingUnfavorableResults

OncoplasticandReconstructiveSurgeryoftheBreast,SecondEdition

Breast surgery

PArTiAL BreAsT reconsTrucTion: Techniques in oncoPlasTic surgery, second ediTion

AlbertLosken

• Offerscomprehensivecoverageofoncoplasticsurgeryfromaninternationalauthorteam• Containsnumerousoperativeclipsandsubstantialnewmaterial• AddschaptersonBRAVA,flaps,anduseoffatinbreastreconstruction• IncludesbonuseBookthatcanbeusedonanymobiledeviceortablet• Providesdownloadaccesstoallimagesinthebook,whichcanbeforpresentations

£229.00|$359.95|ISBN:9781498709255640pages(860colour)February2017

ProBLeMs in BreAsT surgery: a rePair manual

JackFisher

• Presentsbestpracticesfromaroundtheworldwithaninternationalexpertcontributorlist• Usesauniqueproblem-solvingapproachtocommonandunusualsurgicaldilemmas• Includescurrenttopicssuchasuseoffatinbreastaugmentationandreconstruction,theuseofADMsinrevision

breastsurgery,andalltypesofimplants• Featuresaconvenientsemi-atlasformatwithcolorillustrationsandstep-by-stepinstructions• VitalSourceeBookversionisincludedwithpurchaseoftheprintbook

£232.00|$365.00|ISBN:9781576262597864pages|July2014

27Breast surgery

NEW

AesTheTic BreAsT surgery: concePTs and Techniques

ElizabethHall-Findlay

• Artworkiconsdepictsurgicalsteps• Explanationofgroupseminartechniquesforpatient

education• Newanatomicinformationaidssurgeonsinaccurately

visualizing the blood supply during surgery• Anatomicconcepts,suchasthebreastfootprint

and the upper breast border, help surgeons achieve consistentlyexcellentresults

• Sequentialcasepresentationshonestlydepicttheresults of surgery

• Semi-atlaswithstep-by-stepillustrations• Four-colorthroughout• Beautifullyillustrated

£232.00|$365.00|ISBN:9781576262627714pages(850colour)July2011

A woMAn’s decision: BreasT care, TreaTmenT & reconsTrucTion, FourTh ediTion

KarenBerger,JohnBostwickIII,andGlynJones

• Fivenewinterviewscoveringcurrentreconstructivetechniques

• Newbreastscreeningtechniquesandrecommendations

• Moredrawingsoftechniques• Morephotosofpreoperativeandpostoperativeresults• NewchapteronBreastCancerGenetics• Morequestionsandanswersfrompatients• Newinformationononcoplastictechniquesafter

lumpectomy• NewinformationonperforatorflapssuchastheDIEP

abdominalflap• Updatedinformationonimplantsandexpanders• Lymphaticmappingandsentinelnodebiopsy• Latestchemotherapyandhormonaltherapyoptions• Discussionofbiomarkersforprognosisandtherapy• Updatedappendiceswithexpandedglossary,online

andprintresources,comprehensivecancercenters,and support services

£12.99|$19.95|ISBN:9781576262306718pages|July2011

BosTwicK’s PLAsTic And reconsTrucTiVe BreAsT surgery, Third ediTion

GlynJones

Fundamentals.AestheticBreastSurgery.ReconstructiveBreastSurgery.

£315.00|$495.00|ISBN:97815762623371800pages(5000colour)July2010

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Breast surgery

AesTheTic And reconsTrucTiVe BreAsT surgery: solVing comPlicaTions and aVoiding unFaVoraBle resulTs

Seth Thaller

BreastandChest:AppliedAnatomy,EvaluationofthePatientUndergoingBreastSurgery,InitialConsultation,Analysis,andPatientSelection.CongenitalBreastAnomalies.RadiologicEvaluationoftheBreast.ManagementofAsymmetricBreast.Mastopexy.BreastReduction.OncoplasticReductiontoBreastCancer.LumpectomyandRadiationTherapy.PreoperativeConsiderationsinPost-MastectomyReconstructiveSurgery.TissueExpansionReconstruction.PedicledTRAMReconstruction.FreeTRAMandDIEPFlapsforBreastReconstruction.OtherFreeFlapsinBreastReconstruction.NippleAreolaReconstruction.ManagingtheUnfavorableResult.OptimizingLongTermResults.Gynecomasty.CPTCoding.

£187.00|$294.00|ISBN:9781841848471206pages|February2013

oncoPLAsTic And reconsTrucTiVe surgery of The BreAsT, second ediTion

GuidubaldoQuercidellaRovere

Generalprinciplesandmaterials.Implantbasedbreastreconstruction.Autologustissuebreastreconstruction.Oncoplasticprocedures.Thenippleareolacomplex.Innovations.Training.

£199.00|$314.00|ISBN:9780415477284304pages|November2010

29

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Breast surgery

TheArtofBodyContouring –TwoVolumeSet

TheArtofBodyContouring:BodyContouringAfterMassiveWeightLoss

TheArtofBodyContouring: AComprehensiveApproach

FemaleCosmeticGenitalSurgery:Concepts,ClassificationandTechniques

The Art of Gluteal Sculpting

Body contouring

The ArT of Body conTouring – Two Volume seT

AlAly,MD,FACS

• Comprehensivelycoversallaspectsofbodycontouringforallbodytypesandaftermassiveweightloss

• Providesstepwiseguidance• Includesoperativevideos• Includesmorethan1400photographsanddrawings• ComplimentaryeBookincludedwithpurchaseofprintbook

£285.00|$450.00|ISBN:97814822408561200pages(400colour;250b/willustrations)December2016

The ArT of Body conTouring: Body conTouring aFTer massiVe weighT loss

AlAly,MD,FACS

£223.00|$350.00|ISBN:9781482240856856pages|January2017

The ArT of Body conTouring: a comPrehensiVe aPProach

AlAly,MD,FACS

£223.00|$350.00|ISBN:9781498744041856pages|December2016

31

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NEW

NEW NEW

feMALe cosMeTic geniTAL surgery: concePTs, classiFicaTion and Techniques

ChristineHamori

• Coverspatientselection,consultation,thefullrangeoflabialandvaginalsurgicalprocedures,anddealingwithcomplications/secondary procedures

• Emphasizeshowtoavoidandcorrect• IncludesVSe-book• Providesoperativevideo• Containsmorethan350illustrationsandartworks

£159.00|$249.95|ISBN:9781498702263264pages(300colour;50b/willustrations) December2016

The ArT of gLuTeAL scuLPTing

ConstantinoG.Mendieta,MD

• Providessurgeonswithdetailedclinicalinformationsothatappropriate interventions can be planned

• Describesacomprehensiveevaluationsystemforassessingspecificanatomiccomponentsanddevelopingaroadmapfortreating individual patients

• PresentsDr.Mendieta’sexcitingnewMiamiThongLiftforinnerglutealfoldexcision

• Enhancesunderstandingthroughfour-colorartworkthatdepictssurfaceanatomyandunderlyingstructures

£232.00|$365.00|ISBN:9781576262658379pages(600b/willustrations)May2011

32

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Body contouring

NEW

WideAwakeHandSurgery

hand surgery

wide AwAKe hAnd surgery

DonaldLalonde

• Focusesonwhatisdonedifferentlywhenperformingwideawakesurgery• Includesmorethan150surgicalandinstructionalvideos• Incorporatesnumerousdrawingsdetailinginjectionpointsforanesthetic• Featuresdozensofclinicalphotographs• Featureschapterswrittenbyworldwideexperts,makingitthedefinitiveguideto

wideawakehandsurgery• Featuresabulleted,easy-to-readformat• IncludesacomplimentaryeBook

Wideawakehandsurgery(WALANT)representsabreakthroughinsurgeryofthehandandupperextremity.Itcanbeperformedwithnopreoperativetesting,nointravenousinsertion,andnomonitoring.Likeadentalprocedure,thepatientsimplygetsupandgoeshomeaftertheprocedure.

Presentedinaneasy-to-read,bullet-pointformat,WideAwakeHandSurgeryguidessurgeonsthroughallaspectsofWALANT.Thebookcoversawidevarietyoftopicsincludingminimalpaininjectionoflocalanesthesia,nerveandtendondecompression,wristsurgery,repairoflaceratedtendons,tendontransfers,fingerfractures,laceratednerves,metacarpalfractures,arthritissurgeryandcomplexreconstructionsinhandsurgery.

£76.99|$119.95|ISBN:9781498714792263pages(150colour)December2015

34

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hand surgery

GenderConfirmationSurgery:MedicalandSurgical Therapy

Functional and Aesthetic Reconstruction of BurnedPatients,Secondedition

Lymphedema:CurrentApproachestoManagementandTreatment

TheAngiosomeConceptandTissueTransfer

ReconstructiveSurgeryoftheLowerExtremity

Perforator Flaps, Second edition

MicrosurgicalHeadandNeckReconstruction

LocalFlapsinHeadandNeckReconstruction, Second edition

AdvancesinAbdominalWallReconstruction

Friedman,MakingDecisionsandAvoidingComplicationsinSkinFlaps

Stell&Maran'sTextbookofHeadandNeckSurgeryandOncology

SurgicalWoundHealingandManagement,Second Edition

Microsurgery/reconstructive surgery

36

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Microsurgery/reconstructive surgery

gender confirMATion: medical and surgical TheraPy

ChristopherJ.Salgado,StanJ.Monstrey,and MiroslavL.Djordjevic

• Offersacomprehensiveguidetothewholefieldofgenderreassignmentsurgery

• Providessurgicalvideoshowingthedetailsofprocedures• CoversMtFandFtMsurgery• IncludesanaccompanyingVSe-book

Transsexualismisdefinedaswhenanindividualidentifieswithagenderinconsistentwiththeirassignedsex.Sometranssexualpeoplepursuemedicalinterventionsaspartoftheprocessofexpressingtheirgender,andanincreasingnumberofsurgeonsarenowperformingsuchsurgeries.Thisbook,whichprovidescomprehensivecoverageofthesubject,iseditedbytwowell-respectedandexperiencedauthorswhoarecommittedtosharinginformationasopposedtothementalityofmanysurgeonswhoguardthedetailsoftheirtechniques.

£191.00|$229.95|ISBN:9781498708487336pages(200colour)March2017

NEW

37

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Microsurgery/reconstructive surgery

LyMPhedeMA: comPleTe medical and surgical managemenT

PeterC.Neligan,JaumeMasia,andNeilPiller

• Comprehensivecoverageoflymphedema—fromdiagnosistotreatmenttofuturedirections,suchasmolecularapproaches

• Focussesonmedicalandsurgicalmanagement• Providesoperativevideoswithkeydetailsofmainsurgicalapproaches• Containsmorethan500illustrations,manyincolor• Featureschapterswrittenbyaglobalteamofexperts

Lymphedema:CompleteSurgicalandMedicalManagementisoneofthefirstbookstocoverthestateofthefield,encompassingbothsurgicalandnonsurgicaltreatments.Itisdivided into several areas:

– Anatomy,Physiology,andLymphangiogenesis– PathophysiologyandClinicalPresentation– Diagnosis – Treatment–includingsurgicalandpharmacologictherapy– Research and Future Directions

Thebookopenswithchaptersonanatomyandembryology,discussesthephysiologyofthelymphaticsystem,andexaminesthepathophysiologyofprimaryandsecondarylymphedema.Italsoreviewsriskfactorsinbreastcancer,examineslymphedemainpediatrics,andexploressentinelnodebiopsy.Inaddition,thebookdescribespsychologicalanddermatologicalimplications.

£207.00|$325.00|ISBN:9781482241099654pages(500colour;100b/willustrations)August2015

38

The AngiosoMe concePT And Tissue TrAnsfer

G.IanTaylor

• Presentsalandmarkworkbyoneofthetrue“greats”inreconstructive surgery

• Featuresinformationthatisa“mustread”foranysurgeon—youngorold—whoisinvolvedinreconstructivesurgery

• Providesbeautifulanatomicstudiesasabasisformodernreconstructive techniques

• Explainsthebasisforvariouspathologicprocessessuchasflaptipnecrosis,tendonrupture,andulcerationassociatedwithvaricoseveinsandmeningococcalsepticaemia

£255.00|$400.00|ISBN:97815762616131220pages(1400colour)November2013

reconsTrucTiVe surgery of The Lower exTreMiTy – Two Volume seT

LeeL.Q.Pu,JamieP.Levine,Fu-ChanWei

• Representsthestateoftheartinreconstructivesurgeryofthelowerextremity

• PresentstheinsightofexpertsfrommajorcentersinUnitedStates, Asia, and Europe

• Summarizesthegeneralprinciples,evaluation,andmanagementofeachtypeofinjuryinthelowerextremity

• Discussestwenty-onecommonlyusedlocalandfreeflaps• Examinesboneandjointreconstruction• IncludestwoDVDswithoperativevideos

£299.00|$475.00|ISBN:97815762632041368pages(1715b/willustrations)April2013

Microsurgery/reconstructive surgery

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39

PerforATor fLAPs: AnAToMy, Technique, & cLinicAL APPLicATions, second ediTion

PhillipN.Blondeel,StevenF.Morris,GeoffreyG.Hallock, andPeterC.Neligan

• Tennewchaptersandextensiveupdatesonallexistingchapters

• IncludesfoursupplementalDVDsthatdemonstrateactualoperating procedures

• Outlinestechniquesforflapharvest,frombasictoadvanced• Writtenbypioneersandworld-renownedexpertsinthefield

£350.00|$550.00|ISBN:97815762631741096pages|July2013

MicrosurgicAL reconsTrucTion of The heAd And necK

PeterC.Neligan,andFuChanWei

• World-renownededitorsandcontributors• Beautifullyillustratedinfour-color• Step-by-steptechnique• Hundredsofcaseexamplesdocumentresults• Keypointsandpearlshighlighted• TwoDVDswithoperativevideo

£232.00|$365.00|ISBN:9781576262696899pages(1000colour)October2009

LocAL fLAPs in heAd And necK reconsTrucTion, second ediTion

IanT.Jackson

• Twocomprehensivenewchapters:ProblemsandComplicationsandTissueExpansion

• Summarytablesofflapchoicesconcludingeachchapter• Colorthroughout• Numerousnewcasesandproblems• Beautifulmedicalillustrations• Newflapsandreconstructiveapproaches• Step-by-stepdetaildepictingthedesignandexecutionofa

widevarietyofflaps• Tipsandtricksprovidinginsightintotheauthor’sthought

process

£188.00|$295.00|ISBN:9781576262498899pages(1200b/willustrations)June2007

LocAL fLAPs in heAd And necK reconsTrucTion & MicrosurgicAL reconsTrucTion of The heAd And necK – Two Volume seT

IanT.Jackson,MD,PeterNeligan,MD,andFu-ChanWei,MD

£378.00|$594.00|ISBN:97815762630441510pages(2200b/willustrations)July2010

Microsurgery/reconstructive surgery

For more information and complete tables of contents, visit plasticsurgery.crcpress.com

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40 Microsurgery/reconstructive surgery

AdVAnces in ABdoMinAL wALL reconsTrucTion

AlbertLosken,andJeffreyEJanis

• Includestreatmentalgorithmsthroughout• Containsinstructionalcasepresentations• Offershigh-qualitymedicalillustrations• Drawsfromcurrentliteratureandisevidence-based• Coversabroadrangeoftopics—frombasicsto

complexabdominalwallreconstruction• Suppliestips,tricks,andpracticaladvice• Takesamultidisciplinaryapproach• Usefultosurgeonsatalllevelsoftraining

£188.00|$295.00|ISBN:9781576263303425pages(561b/willustrations)August2012

MAKing decisions And AVoiding coMPLicATions in sKin fLAPs

DavidH.Friedman,andPayamSaadat

• Actsasaquickreferenceforthebusysurgeonfacedwithdifferentskinflapchoices

• Cataloguesthedifferenttypesofskinflapsavailable• Includessurgicalpearlstohelpsurgeonsmasterthe

procedures• Detailsthesuboptimalresultsthatcansometimes

occur• Containsmorethan1500colorillustrations

£134.00|$209.95|ISBN:9781841849850248pages|September2012

sTeLL & MArAn’s TexTBooK of heAd And necK surgery And oncoLogy, FiFTh ediTion

JohnWatkinson,andRalphWGilbert

• Includesadvancesinmolecularbiologyand diagnosticimaging

• Containsanexpandedsectiononreconstruction• Emphasizesevidence-basedmedicine• Includescolorillustrationstoclarifycontent

£225.00|$353.00|ISBN:97803409291621156pages|February2012

surgicAL wound heALing And MAnAgeMenT, second ediTion

MarkS.Granick,andLucTeot

• In-depthexaminationsofavarietyofclinicalsituations• Fullcolourphotographs• Newapproachestotreatdifficult-to-healwounds,now

includingtheopenabdomenandSSIs• NewchaptersonAdvanced Therapies, The Role

of Negative Pressure on Wound Therapy, Wound Dressings for Surgeons, and The Impact of Telemedicine in Wound Management

£107.00|$167.95|ISBN:9781841849263250pages|September2012

Principles and Practice of Pediatric Plastic Surgery,SecondEdition–TwoVolumeSet

Principles and Practice of Pediatric Plastic Surgery, Second Edition

ComprehensiveCleftCare

ComprehensiveCleftCare:FamilyEdition

ManualofCraniofacialTrauma

ManualofVascularAnomalies

OperativeOralandMaxillofacialSurgerySecond Edition

cranioFacial surgery/pediatric plastic surgery

42

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PrinciPLes And PrAcTice of PediATric PLAsTic surgery, second ediTion – Two Volume seT

MichaelL.Bentz,BruceS.Bauer,andRonaldM.Zuker

• Offerscomprehensivecoverageofbothcommonandrarecongenital and acquired pediatric conditions

• Presentsthecontributionsofworld-renownededitors,researchers, and clinicians

• Demonstratesstep-by-steptechniqueswithnumerousillustrations• Enhancesunderstandingofkeyproceduresthroughoperative

videos• Featuressevennewchapterswhichcoversomeofthenewest

topics in the field, such as global health issues and alveolar bone grafting

• IncludesacomplimentaryeBookversion

Principles and Practice of Pediatric Plastic Surgeryprovidesexhaustivecoverageofbothcommonandrarecongenitalandacquiredpediatricconditions.Coveringthefullspectrumofpediatricsurgery,thisisoneofthemostcomprehensivebooksinthefield.Awealthofinformationispresentedforclinicaldecisionmakingandforhoningtheskillsrequiredtorestoreformandfunctiontostructuresmarredbydeformity,writtenbyexpertswholeadthewayinbothresearchandclinicalpractice.Throughtheiraggregatedwisdom,thisgroupofsurgeons share detailed accounts of the techniques that are crucial for excellentresults.

£299.00|$475.00|ISBN:97814822413721932pages(3000colour)July2016

cranioFacial surgery/pediatric plastic surgery

NEW

43

coMPrehensiVe cLefT cAre, second ediTion – Two Volume seT

JosephLosee,andRichardE.Kirschner

• Includesthemostcurrentclinicalperspectivesoncleftcare,designedtoenhanceclinicaldecision-makingandoptimizepatientcare

• IncludestwoDVDs/onlinevideoscoveringtopicsrangingfromnursingcare,anatomy,andembryologytodetailedvideosofkeysurgicalprocedures—over15differentproceduresfeatured

• Containsnearly2500drawingsandphotographs,themajorityinfullcolor• Coverstheentirespectrumofmulti-specialtycare• Features16newchaptersandacomprehensiveupdate• Writtenbyinternationallyknownexperts

£230.00|$365.00|ISBN:97814822408941548pages(800colour;100b/willustrations)December2015

coMPrehensiVe cLefT cAre: Family ediTion

JosephLosee,RichardE.Kirschner,DarrenSmith,AmyStraub,and ChristinLawrence

• Providesinformationineasy-to-readlanguagewiththefamily perspectiveinmind

• Coversavarietyoftopics,includingpsychosocialandeducationalaspects,cleftlipandpalaterepair,speechandhearing,airwayandbreathing issues, and dental and orthodontic principles

• Explainskeymedicalconceptswithsimplifiedartwork• Containsaglossarydefiningcommonmedicalterms

£26.99|$39.95|ISBN:9781482243680376pages(150b/willustrations)December2015

cranioFacial surgery/pediatric plastic surgery

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44 cranioFacial surgery/pediatric plastic surgery

MAnuAL of crAniofAciAL TrAuMA

JeffreyR.Marcus,MD,DetlevErdmann,MD,andEduardoD.Rodriguez,MD

£49.99|$71.10|ISBN:9781576263327333pages(200b/willustrations)January2012

MAnuAL of VAscuLAr AnoMALies

Arin K. Greene

• Easy-to-readoutlineformat• Portabilitythatfacilitatesuseinaclinicalsetting• Excellentcoverage—containsthemostcurrentclassification,diagnostictechniques,

andmanagementstrategies• Examplesofallmajortypesofvascularanomaliesandtheirsubtypesareillustrated• Algorithmsfacilitatethediagnosisofvascularanomalies• Detailedtreatmentoptionsincludepatientexamples• Usefultables,figures,andpatientimagesillustratetheconditionsbeingdiscussed

£54.99|$76.50|ISBN:9781576263990333pages(colour160;52b/willustrations) September2013

oPerATiVe orAL And MAxiLLofAciAL surgery, second ediTion

JohnLangdon,MohanPatel,PeterBrennan,andRobertOrd

• Presentsthe“goldstandard”textofoperativeoralandmaxillofacialsurgery• Providescontributionsfrominternationallyeminentcontributors• Containsupdatestoessentialtopics• Includesphotographsandbeautifullineillustrationstoguidesurgeonsthrough

difficult procedures

£326.00|$447.30|ISBN:9780340945896333pages|November2010

CosmeticMedicineandAestheticSurgery:Strategies for Success

AestheticMedicine:GrowingYourPractice

HowtoCutitintheMedia:APRManualforAesthetic Plastic Surgeons and Professionals inCosmeticMedicine

practice ManageMent

cosMeTic Medicine And AesTheTic surgery: sTraTegies For success

Renato Saltz, MD

• Explainsthefinancialandbusinessaspectsofcosmeticmedicine—alifelineforsurvivingtheeconomicdownturn

• Providestoolstomeetincreasingpatientdemandfornonsurgical,minimally-invasive,anti-agingprocedures

• Presentsstep-by-stepclinicaldescriptionsofnoninvasiveprocedures• Illustratespreoperativeandpostoperativeresultsofcombinedsurgicaland

nonsurgical procedures

£207.00|$325.00|ISBN:9781576263006|526pages(400b/willustrations)May2009

AesTheTic Medicine: growing your PrAcTice

MarieCzenkoKuechel

• Fundamentalbusinessprinciples,tailoredtothepracticeofaestheticmedicine• Methodsforestablishingyourbrandandimage• AnswerstotheWho,What,Where,When,WhyandHowofrunningapractice• Strategiesformarketingyourpracticetotoday’sinformedconsumers• Tacticsforbuildingtrafficandreferralsandforconvertingandretainingpatients• Narrativesthatunderscorekeypreceptsandapplications• Real-lifecaseexamplestohelpyouavoidpracticepitfalls

£38.99|$60.00|ISBN:9781576263143|507pages|August2009

how To cuT iT in The MediA: a Pr manual For aesTheTic PlasTic surgeons and ProFessionals in cosmeTic medicine

TingySimoes

• Discusseshowtoreacttopressinquiries• TeacheshowtobeproactiveinPR• Explainshowtospotagoodcasestudyforthepress• Guidesyouinusingsocialmediaasamedicalprofessional• Preparesyouforanawkwardinterview• ExploreshowtogetthebestfromaPRagency

£39.99|$62.95|ISBN:9781842145494|120pages|June2013

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46 practice ManageMent

conFerences crc press will Be attending in 2016 201604/04/2016–06/04/2016

AmericanCleftPalate–CraniofacialAssociation,Atlanta,GeorgiaGAUSA

2016 08/06/2016–12/06/2016 VegasCosmeticSurgery–MultispecialtyFoundationMeetingLasVegasNVUSA

201608/09/2016–10/09/2016 CombinedUS/EuropeanRhinoplastymeetingVersailles,ParisFranceFrance

201623/09/2016–27/09/2016 ASPS-AmericanSocietyofPlasticSurgery-TheMeetingAnaheimCAUSA

201629/09/2016–01/10/2016 AmericanSocietyforSurgeryoftheHand(ASSH)AustinTXUSA

201610/11/2016–13/11/2016 AmericanSocietyofDermatologicSurgery(ASDS)NewOrleans,LALAUSA

201601/12/2016–03/12/2016 TheCuttingEdgeAestheticSurgerySymposium2016(AstonBakerMtg) WaldorfAstoriaHotel,NewYork,NYNVUSA

2016 TBD 2ndAnnualGlobalAestheticConference

2016 TBD NYUMicrosurgeryMeetingNYCNYUNYUSA

2016TBD QMPAestheticSurgerySymposium.AESS

plastic surgery books

w w w . p l a s t i c s u r g e r y . c r c p r e s s . c o m2-4 Park Square,

Milton Park, Abingdon, Oxfordshire, OX14 4RN 9 780418 080931

ISBN 978-0-418-08093-1from the Experts

See page 11 See page 13

See page 23 See page 32

See page 15

See page 18