Post on 17-Jan-2017
PLAN YOUREVENT
W H A T ' S Y O U R W H Y ?
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 2 | Y O U R W H Y
June 25th, 2016
THIS GUIDE WILL OUTLINE THE BASIC STEPS YOU ’LL NEED TODESIGN , PLAN , AND EXECUTE A FANTASTIC IHD EVENT - NO
MATTER WHERE IN THE WORLD YOU ARE .
AND WE ’LL GIVE YOU TIPS ALONG THE WAY TO MAKE SUREYOU DO IT IN STYLE , INCLUDING SOME STRAIGHT FROM THE
BRAIN OF COMMUNITY BUILDING AT IHDCASIE MILLHOUSE-SINGH .
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 3 | Y O U R W H Y
PURPOSEPURPOSEWhy do this event?
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 4 | Y O U R W H Y
exactly are you holding this event?
First Things first
WHYWHYWHY
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 5 | Y O U R W H Y
the most commongoals for putting on
an IHD event
666
GET ATTENTIONBUILD COMMUNITY DRIVE TRAFFIC TOYOUR BUSINESS
1
I N T E R N A T I O N A L H A N D S T A N D D A Y I S A C E L E B R A T I O N I G N I T E D B YA C O L L E C T I V E O F E N T H U S I A S T I C H A N D S T A N D E R S A C R O S S T H EG L O B E B A L A N C I N G D I V E R S I T Y W I T H S T R E N G T H T O M A K E T H E
W O R L D A B E T T E R P L A C E .
2
0 6 | Y O U R W H YI N T E R N A T I O N A L H A N D S T A N D D A Y
3
FUNDRAISEDRIVE TRAFFIC TOYOUR BUSINESS
BRINGAWARENESS TO
CAUSES
4
I N T E R N A T I O N A L H A N D S T A N D D A Y I S A C E L E B R A T I O N I G N I T E D B YA C O L L E C T I V E O F E N T H U S I A S T I C H A N D S T A N D E R S A C R O S S T H EG L O B E B A L A N C I N G D I V E R S I T Y W I T H S T R E N G T H T O M A K E T H E
W O R L D A B E T T E R P L A C E .
5
0 7 | Y O U R W H YI N T E R N A T I O N A L H A N D S T A N D D A Y
6
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 8 | Y O U R W H Y
Lets
DIVEinto thedetails
for eachpotential
goal
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 8 | Y O U R W H Y
BUILDCOMMUnity
Whether it’s new or old friendships this Global Eventnaturally lend themselves to connecting people. Your
event will do the same.
I N T E R N A T I O N A L H A N D S T A N D D A Y 0 9 | Y O U R W H Y
Get Attention
Even a brief mention in the local newspaper means your message is infront of more people—for free. IHD is a great opportunity to reach out to
your local community that will be happy to promote your awesomeevent, especially if you ask nicely.
Make sure you invite the media to ensure you’ll be seen, heard, andnoticed within the community.
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 1 | Y O U R W H Y
Educateand engage
Showing off is totally acceptable when it’s done in a way that’s useful toothers. You’re a superstar at what you do. IHD events are a stage to
entertain and engage people with your services, staff or your awesometricks. Whatever it is you’ve got to offer, you’re helping your attendees
and building credibility. So long as you demonstrate your awesomeness ina way that’s relevant, useful, and entertaining to your attendees, you
won’t go wrong.
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 2 | Y O U R W H Y
Fundraise
Events and fundraising have gone hand in hand for centuries.Most companies can find a charity that meshes well with their mission,
making it possible to have an impact on both a worthy cause and help youreach your funding goals.
This is an opportunity for gymnastics booster clubs, cheerleading teamsraising funds for a major competition, or a studio looking to expand.
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 3 | Y O U R W H Y
Drive trafficto yourbusiness
Host an IHD event that leads potential customers right through yourdoors. Using your gym, studio or school as the event venue is especially
great for reaching new audiences.
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 4 | Y O U R W H Y
Bringawareness to
causes Here at IHD we are advocates for diversity. We also support so many
other amazing causes like The Special Olympics, #PledgeForParity,#takethepowerback, #WEME
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 5 | Y O U R W H Y
MEASURING yourmission
You need to make your goals concrete to ensure that you hit them.
You’ll surely get comments on how smoothly things ran or how nice itwas, but anecdotes only get you so far. Consider this when you’re askingyour boss for even more money toward the next IHD event. So, take thewarm and fuzzy goals you defined and turn them into numbers to make
sure you get a measurable return on investment.
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 6 | Y O U R W H Y
KPI's
Grow social media followings, user groups,membership, etc. by x# or %
KPI's Key Performance Indicators
Buildcommunity
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 7 | Y O U R W H Y
KPI's
Get x amount of media placements or impressions
KPI's Key Performance Indicators
Get attention
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 8 | Y O U R W H Y
KPI's
Hit x# of sign-ups for classes, workshops
KPI's Key Performance Indicators
Educate andengage
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 9 | Y O U R W H Y
KPI's
Get x# of people in the door
KPI's Key Performance Indicators
Drive trafficto company
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 9 | Y O U R W H Y
KPI's
x$ committed or raised
KPI's Key Performance Indicators
Fundraise
I N T E R N A T I O N A L H A N D S T A N D D A Y 1 9 | Y O U R W H Y
KPI's
Drive x amount of website clicks in x days
KPI's Key Performance Indicators
Bring Awarenessto Specific cause
REMINDYOURSELF
REGULARLY THATTHE PURPOSE IS
JUST ASIMPORTANT AS
THE IHD EVENT.