PLAN YOUREVENT

W H A T ' S Y O U R W H Y ?

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 2 | Y O U R W H Y

June 25th, 2016

THIS GUIDE WILL OUTLINE THE BASIC STEPS YOU ’LL NEED TODESIGN , PLAN , AND EXECUTE A FANTASTIC IHD EVENT - NO

MATTER WHERE IN THE WORLD YOU ARE .

AND WE ’LL GIVE YOU TIPS ALONG THE WAY TO MAKE SUREYOU DO IT IN STYLE , INCLUDING SOME STRAIGHT FROM THE

BRAIN OF COMMUNITY BUILDING AT IHDCASIE MILLHOUSE-SINGH .

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 3 | Y O U R W H Y

PURPOSEPURPOSEWhy do this event?

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 4 | Y O U R W H Y

exactly are you holding this event?

First Things first

WHYWHYWHY

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 5 | Y O U R W H Y

the most commongoals for putting on

an IHD event

666

GET ATTENTIONBUILD COMMUNITY DRIVE TRAFFIC TOYOUR BUSINESS

1

I N T E R N A T I O N A L H A N D S T A N D D A Y I S A C E L E B R A T I O N I G N I T E D B YA C O L L E C T I V E O F E N T H U S I A S T I C H A N D S T A N D E R S A C R O S S T H EG L O B E B A L A N C I N G D I V E R S I T Y W I T H S T R E N G T H T O M A K E T H E

W O R L D A B E T T E R P L A C E .

2

0 6 | Y O U R W H YI N T E R N A T I O N A L H A N D S T A N D D A Y

3

FUNDRAISEDRIVE TRAFFIC TOYOUR BUSINESS

BRINGAWARENESS TO

CAUSES

4

I N T E R N A T I O N A L H A N D S T A N D D A Y I S A C E L E B R A T I O N I G N I T E D B YA C O L L E C T I V E O F E N T H U S I A S T I C H A N D S T A N D E R S A C R O S S T H EG L O B E B A L A N C I N G D I V E R S I T Y W I T H S T R E N G T H T O M A K E T H E

W O R L D A B E T T E R P L A C E .

5

0 7 | Y O U R W H YI N T E R N A T I O N A L H A N D S T A N D D A Y

6

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 8 | Y O U R W H Y

Lets

DIVEinto thedetails

for eachpotential

goal

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 8 | Y O U R W H Y

BUILDCOMMUnity

Whether it’s new or old friendships this Global Eventnaturally lend themselves to connecting people. Your

event will do the same.

I N T E R N A T I O N A L H A N D S T A N D D A Y 0 9 | Y O U R W H Y

Get Attention

Even a brief mention in the local newspaper means your message is infront of more people—for free. IHD is a great opportunity to reach out to

your local community that will be happy to promote your awesomeevent, especially if you ask nicely.

Make sure you invite the media to ensure you’ll be seen, heard, andnoticed within the community.

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 1 | Y O U R W H Y

Educateand engage

Showing off is totally acceptable when it’s done in a way that’s useful toothers. You’re a superstar at what you do. IHD events are a stage to

entertain and engage people with your services, staff or your awesometricks. Whatever it is you’ve got to offer, you’re helping your attendees

and building credibility. So long as you demonstrate your awesomeness ina way that’s relevant, useful, and entertaining to your attendees, you

won’t go wrong.

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 2 | Y O U R W H Y

Fundraise

Events and fundraising have gone hand in hand for centuries.Most companies can find a charity that meshes well with their mission,

making it possible to have an impact on both a worthy cause and help youreach your funding goals.

This is an opportunity for gymnastics booster clubs, cheerleading teamsraising funds for a major competition, or a studio looking to expand.

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 3 | Y O U R W H Y

Drive trafficto yourbusiness

Host an IHD event that leads potential customers right through yourdoors. Using your gym, studio or school as the event venue is especially

great for reaching new audiences.

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 4 | Y O U R W H Y

Bringawareness to

causes Here at IHD we are advocates for diversity. We also support so many

other amazing causes like The Special Olympics, #PledgeForParity,#takethepowerback, #WEME

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 5 | Y O U R W H Y

MEASURING yourmission

You need to make your goals concrete to ensure that you hit them.

You’ll surely get comments on how smoothly things ran or how nice itwas, but anecdotes only get you so far. Consider this when you’re askingyour boss for even more money toward the next IHD event. So, take thewarm and fuzzy goals you defined and turn them into numbers to make

sure you get a measurable return on investment.

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 6 | Y O U R W H Y

KPI's

Grow social media followings, user groups,membership, etc. by x# or %

KPI's Key Performance Indicators

Buildcommunity

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 7 | Y O U R W H Y

KPI's

Get x amount of media placements or impressions

KPI's Key Performance Indicators

Get attention

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 8 | Y O U R W H Y

KPI's

Hit x# of sign-ups for classes, workshops

KPI's Key Performance Indicators

Educate andengage

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 9 | Y O U R W H Y

KPI's

Get x# of people in the door

KPI's Key Performance Indicators

Drive trafficto company

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 9 | Y O U R W H Y

KPI's

x$ committed or raised

KPI's Key Performance Indicators

Fundraise

I N T E R N A T I O N A L H A N D S T A N D D A Y 1 9 | Y O U R W H Y

KPI's

Drive x amount of website clicks in x days

KPI's Key Performance Indicators

Bring Awarenessto Specific cause

REMINDYOURSELF

REGULARLY THATTHE PURPOSE IS

JUST ASIMPORTANT AS

THE IHD EVENT.

T H A N K Y O U

http://internationalhandstandday.com/

F I N D M E

Casie Millhouse-Singh

@casielane