Pitch omhu

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Rie Norregaard, Creative Director & President, Omhu, at Aging2.0 NYC on Oct 18th, 2012

Transcript of Pitch omhu

October 2012

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Omhu is Danish for “with great care” Through innovative product design, marketing and merchandising, Omhu is transforming the categories of Durable Medical equipment and Aids for Daily Living. Omhu helps people of all ages and abilities live more empowered, dignified and independent lives.

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THE MARKET TODAY

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DESIGN CHANGES A CATEGORY

AGING REHABILITATING DISABILITIES

LIVING WITH MS

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RECOVERING FROM KNEE SURGERY

CLOTHING STORE OWNER AND MODEL

THE OMHU CUSTOMER

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STRATEGIC PORTFOLIO HIGH VOLUME

ENHANCER - MARKETING

COLLECTION FOR SHOP-IN SHOP AT RETAIL

BUZZ AND FUTURE POSITIONING

TECHNOLOGY ENABLED PRODUCTS COLLABS AND MADE TO ORDER

BRANDING

OMHU CANE

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PERFORMANCE

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LINE EXTENSION SOLUTIONS

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LINE EXTENSION EMOTION

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CRAFTMANSHIP

CREATING A BRAND

DISRUPTIVE DISTRIBUTION

US distribution center

EU distribution center

Asia distribution center

A NEW RETAIL EXPERIENCE